A data profile of the people who buy, follow and care about Dermatology in Brazil — modelled from more than twelve digital signal sources. Dermatology has an estimated audience of 5,039,224 people in Brazil.
The average Dermatology fan in Brazil is 41.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Anti-aging cream, Facial, Arezzo, with strongest over-indexing on Anti-aging cream (4.27× the country average).
Demographically, the Dermatology audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Dermatology fan in Brazil is more female, around 41.0 years old, with strong Creativity tendencies and a notable affinity for Anti-aging cream.
The key figures that characterise the Dermatology profile in Brazil.
86.1% are female, 13.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 86.1% |
| Male | 13.9% |
| Average age | 41.0 |
| Estimated audience size | 5,039,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 21% |
of the worldwide Dermatology audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.4% |
| Brazil | 7.3% |
| Japan | 3.6% |
Where the Dermatology audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso | ~300K | 2.72× | |
| 02 | Santa Catarina | ~300K | 1.26× | |
| 03 | Roraima | ~20K | 1.10× | |
| 04 | Mato Grosso do Sul | ~80K | 1.05× | |
| 05 | Amapá | ~20K | 1.03× | |
| 06 | Acre | ~20K | 1.03× | |
| 07 | Paraíba | ~100K | 1.02× | |
| 08 | Federal District | ~90K | 1.02× | |
| 09 | Rio de Janeiro | ~500K | 1.00× | |
| 10 | Rondônia | ~40K | 1.00× | |
| 11 | Sergipe | ~50K | 0.96× | |
| 12 | Tocantins | ~30K | 0.96× | |
| 13 | Espírito Santo | ~100K | 0.93× | |
| 14 | Rio Grande do Norte | ~80K | 0.93× | |
| 15 | Alagoas | ~70K | 0.93× | |
| 16 | Piauí | ~70K | 0.93× | |
| 17 | Amazonas | ~80K | 0.92× | |
| 18 | Goiás | ~200K | 0.90× | |
| 19 | Pará | ~100K | 0.90× | |
| 20 | Pernambuco | ~200K | 0.89× | |
| 21 | Maranhão | ~100K | 0.89× | |
| 22 | Rio Grande do Sul | ~300K | 0.88× | |
| 23 | São Paulo | ~1M | 0.86× | |
| 24 | Paraná | ~300K | 0.86× | |
| 25 | Ceará | ~200K | 0.84× | |
| 26 | Minas Gerais | ~400K | 0.80× | |
| 27 | Bahia | ~300K | 0.79× |
The strongest cross-interests of the Dermatology audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cetaphil | Beauty & Wellness | 5.14× | ||
| 02 | Bioderma | Beauty & Wellness | 4.37× | ||
| 03 | Anti-aging cream | Beauty & Wellness | 4.27× | ||
| 04 | Facial | Beauty & Wellness | 3.80× | ||
| 05 | Wella | Beauty & Wellness | 3.57× | ||
| 06 | Moisturizer | Home & Garden | 3.53× | ||
| 07 | Kérastase | Beauty & Wellness | 3.44× | ||
| 08 | Permanent makeup | Beauty & Wellness | 2.62× | ||
| 09 | Costume jewelry | Fashion & Accessoires | 2.27× | ||
| 10 | Arezzo | Travel & Leisure | 2.20× | ||
| 11 | Skirt | Fashion & Accessoires | 2.13× | ||
| 12 | O Boticário | Shopping | 1.93× | ||
| 13 | Riachuelo | Shopping | 1.92× | ||
| 14 | Vivara | Pets & Animals | 1.89× | ||
| 15 | Spas | Beauty & Wellness | 1.88× | ||
| 16 | Wholesale | Fashion & Accessoires | 1.75× | ||
| 17 | Medicine | Business & Career | 1.66× | ||
| 18 | Personal care | Health | 1.59× | ||
| 19 | Beauty salons | Beauty & Wellness | 1.59× | ||
| 20 | Hair products | Beauty & Wellness | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.40× | |
| Price Sensitivity | PREMIUM | 1.32× | |
| Mindfulness | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.52× | |
| Risk Appetite | THRILL | 0.58× | |
| Early Adopter Mentality | POWER | 0.58× |
Dermatology has an estimated audience of 5,039,224 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
86.1% of Dermatology fans are female, 13.9% are male, with an average age of 41.0 years.
Dermatology fans show strongest brand affinity for Anti-aging cream (4.27×), Facial (3.8×), and Arezzo (2.2×) over the country average.
Dermatology fans in Brazil are most concentrated in São Paulo (reach ~1M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Dermatology itself, the audience over-indexes on Facial (3.8×), Arezzo (2.2×), O Boticário (1.93×), and Medicine (1.66×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dermatology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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