Costume jewelry Audience in Brazil
Costume jewelry has an estimated audience of 9,722,572 people in Brazil. 75.9% are female, 24.1% are male, average age 39.2. Top regions: São Paulo, Pernambuco, Rio de Janeiro.
The average Costume jewelry fan in Brazil is 39.2 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Pernambuco, Rio de Janeiro. Demographically, the Costume jewelry audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Costume jewelry fans
| Metric | Value |
|---|---|
| Female | 75.9% |
| Male | 24.1% |
| Average age | 39.2 |
| Estimated audience size | 9,722,572 |
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 1,174,188 | 0.46× |
| Pernambuco | 503,400 | 1.13× |
| Rio de Janeiro | 502,122 | 0.55× |
| Minas Gerais | 480,924 | 0.48× |
| Bahia | 449,772 | 0.7× |
| Goiás | 431,848 | 1.16× |
| Ceará | 414,953 | 0.98× |
| Rio Grande do Sul | 406,424 | 0.71× |
| Santa Catarina | 402,028 | 0.9× |
| Paraná | 368,551 | 0.62× |
| Pará | 276,988 | 0.87× |
| Federal District | 252,560 | 1.56× |
| Piauí | 242,890 | 1.8× |
| Espírito Santo | 242,641 | 1.2× |
| Paraíba | 196,465 | 1× |
| Mato Grosso | 195,630 | 1.07× |
| Maranhão | 192,665 | 0.79× |
| Amazonas | 171,450 | 1.02× |
| Acre | 142,400 | 4.21× |
| Sergipe | 139,983 | 1.38× |
| Rio Grande do Norte | 135,011 | 0.83× |
| Mato Grosso do Sul | 85,905 | 0.61× |
| Tocantins | 80,110 | 1.25× |
| Alagoas | 49,209 | 0.35× |
| Amapá | 47,368 | 1.37× |
| Roraima | None× | |
| Rondônia | None× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.94 |
| Design Affinity | PREMIUM | 1.82 |
| Creativity | OPEN | 1.73 |
| Sustainability | BALANCE | 1.59 |
| Mindfulness | BALANCE | 1.54 |
| Indulgence | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 10.0% |
| Italy | 6.9% |
See Costume jewelry audiences in other countries
More Fashion & Accessoires audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Costume jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.