Rascasse Audience Intelligence

Costume jewelry Audience in Brazil

A data profile of the people who buy, follow and care about Costume jewelry in Brazil — modelled from more than twelve digital signal sources. Costume jewelry has an estimated audience of 9,722,572 people in Brazil.

#380among Topic in Brazil#25in Fashion & Accessoires

The average Costume jewelry fan in Brazil is 39.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Costume jewelry profile in Brazil.

Audience size
9.7M
in Brazil
Gender
75.9%♀
24.1% male
Age
39.2
average years
Country rank
#580
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Costume jewelry fans

75.9% are female, 24.1% are male, average age 39.2.

Fig. 02

Gender split

75.9%
Female
24.1%
Male
Demographic split for Costume jewelry audience in Brazil
MetricValue
Female75.9%
Male24.1%
Average age39.2
Estimated audience size9,722,572
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Costume jewelry audience in Brazil
Age bracketShare%
16-1916%
20-2923%
30-3922%
40-4920%
50+19%
Fig. 04

Worldwide distribution

11.6%

of the worldwide Costume jewelry audience comes from Brazil.

Worldwide audience distribution share by country for Costume jewelry
CountryShare
Brazil11.6%
United States10.0%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Costume jewelry audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Costume jewelry fans by region: top regions in Brazil
#RegionReachAffinity×
01Acre~40K1.09×
02Federal District~200K1.05×
03Piauí~100K1.04×
04Goiás~400K1.02×
05Pernambuco~500K1.01×
06Espírito Santo~200K1.01×
07Sergipe~100K1.01×
08Ceará~400K1.00×
09Paraíba~200K1.00×
10Mato Grosso~200K1.00×
11Amazonas~200K1.00×
12Rio Grande do Norte~200K1.00×
13Tocantins~60K1.00×
14Amapá~30K1.00×
15Santa Catarina~400K0.99×
16Pará~300K0.99×
17Maranhão~200K0.99×
18Alagoas~100K0.99×
19Mato Grosso do Sul~100K0.99×
20Bahia~600K0.97×
21Rio Grande do Sul~600K0.97×
22Paraná~600K0.96×
23Minas Gerais~900K0.94×
24Rio de Janeiro~900K0.94×
25São Paulo~2M0.85×
26Rondônia0.00×
27Roraima0.00×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Costume jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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