Costume jewelry Audience in Germany
Costume jewelry has an estimated audience of 2,870,002 people in Germany. 76.9% are female, 23.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tattoo Studio, Sofía Vergara, Deichmann, Purelei, Freestyle rap.
The average Costume jewelry fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tattoo Studio, Sofía Vergara, Deichmann, with strongest over-indexing on Tattoo Studio (14.45× the country average). Demographically, the Costume jewelry audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Costume jewelry fans
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 39.3 |
| Estimated audience size | 2,870,002 |
Audience persona
The typical Costume jewelry fan in Germany is more female, around 39.3 years old, with strong Sustainability tendencies and a notable affinity for Tattoo Studio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 252,399 | 0.4× |
| Bayern | 218,916 | 0.47× |
| Baden-Württemberg | 201,147 | 0.51× |
| Berlin | 161,757 | 1.26× |
| Hessen | 156,216 | 0.71× |
| Niedersachsen | 108,375 | 0.39× |
| Rheinland-Pfalz | 100,084 | 0.7× |
| Brandenburg | 96,959 | 1.09× |
| Sachsen | 95,004 | 0.67× |
| Schleswig-Holstein | 93,511 | 0.91× |
| Sachsen-Anhalt | 85,591 | 1.15× |
| Thüringen | 78,338 | 1.07× |
| Bremen | 73,437 | 2.99× |
| Mecklenburg-Vorpommern | 66,914 | 1.22× |
| Hamburg | 66,662 | 1.03× |
| Saarland | 49,889 | 1.42× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tattoo Studio | 14.45× | Fashion & Accessoires |
| Sofía Vergara | 8.05× | Movies & TV |
| Deichmann | 2.13× | Shopping |
| Purelei | 4.21× | Fashion & Accessoires |
| Freestyle rap | 7.77× | Music & Radio |
| Art jewelry | 3.91× | Fashion & Accessoires |
| Eventim | 3× | Travel & Leisure |
| Galatasaray S.K. | 1.79× | Sports |
| Rock and roll | 1.99× | Music & Radio |
| Ring (jewellery) | 2.74× | Fashion & Accessoires |
| Hermès | 1.69× | Fashion & Accessoires |
| Hip-hop dance | 4.21× | Sports |
| Jewelry design | 3.55× | Fashion & Accessoires |
| Rossmann | 1.51× | Shopping |
| Afrobeat | 3.64× | Music & Radio |
| Necklace | 2.86× | Fashion & Accessoires |
| Ernsting's family | 2.07× | Shopping |
| Tattoo (2002 film) | 4.02× | Movies & TV |
| Wedding ring | 2.4× | Fashion & Accessoires |
| Breuninger | 1.63× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2 |
| Design Affinity | PREMIUM | 1.92 |
| Creativity | OPEN | 1.86 |
| Luxury Orientation | PREMIUM | 1.68 |
| Mindfulness | BALANCE | 1.55 |
| Individualism | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 11.6% |
| United States | 10.0% |
| Italy | 6.9% |
See Costume jewelry audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Costume jewelry have in Germany?
Costume jewelry has an estimated audience of 2,870,002 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Costume jewelry fans?
76.9% of Costume jewelry fans are female, 23.1% are male, with an average age of 39.3 years.
Which brands do Costume jewelry fans like most?
Costume jewelry fans show strongest brand affinity for Tattoo Studio (14.45×), Sofía Vergara (8.05×), and Deichmann (2.13×) over the country average.
Where do Costume jewelry fans live in Germany?
Costume jewelry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 252,399), Bayern (reach 218,916), and Baden-Württemberg (reach 201,147). These three regions account for the largest share of the active audience.
What other brands do Costume jewelry fans also like?
Beyond Costume jewelry itself, the audience over-indexes on Sofía Vergara (8.05×), Deichmann (2.13×), Purelei (4.21×), and Freestyle rap (7.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Costume jewelry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.