Rock and roll Audience in Germany
Rock and roll has an estimated audience of 9,307,978 people in Germany. 49.2% are female, 50.8% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Musical instrument, Satire, Tagesschau, Electric guitar, House music.
The average Rock and roll fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Musical instrument, Satire, Tagesschau, with strongest over-indexing on Musical instrument (3.1× the country average). Demographically, the Rock and roll audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Travelling, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock and roll fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 38.5 |
| Estimated audience size | 9,307,978 |
Audience persona
The typical Rock and roll fan in Germany is balanced, around 38.5 years old, with strong Travelling tendencies and a notable affinity for Musical instrument.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,794,565 | 0.88× |
| Bayern | 1,498,486 | 1× |
| Baden-Württemberg | 1,216,936 | 0.96× |
| Niedersachsen | 902,919 | 1× |
| Sachsen | 598,512 | 1.31× |
| Hessen | 518,942 | 0.73× |
| Rheinland-Pfalz | 443,124 | 0.95× |
| Thüringen | 379,034 | 1.6× |
| Brandenburg | 325,168 | 1.13× |
| Schleswig-Holstein | 322,874 | 0.97× |
| Sachsen-Anhalt | 295,529 | 1.23× |
| Berlin | 282,806 | 0.68× |
| Mecklenburg-Vorpommern | 179,360 | 1.01× |
| Hamburg | 167,735 | 0.8× |
| Saarland | 120,882 | 1.06× |
| Bremen | 56,348 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Musical instrument | 3.1× | Music & Radio |
| Satire | 3.49× | Literature |
| Tagesschau | 1.54× | Movies & TV |
| Electric guitar | 3.29× | Music & Radio |
| House music | 2.1× | Music & Radio |
| Yorkshire Terrier | 2.85× | Pets & Animals |
| Shih Tzu | 2.89× | Pets & Animals |
| Catering | 3.2× | Food & Beverages |
| Labrador Retriever | 2.55× | Pets & Animals |
| German television comedy | 3.76× | Movies & TV |
| Beagle | 2.63× | Pets & Animals |
| Anthropology | 3.5× | Business & Career |
| Linkin Park | 4.09× | Music & Radio |
| Cro (rapper) | 3.57× | Music & Radio |
| Freddie Mercury | 3.37× | Music & Radio |
| Volunteering | 2.13× | Politics & Society |
| Acoustic guitar | 2.99× | Music & Radio |
| Westdeutscher Rundfunk | 2.12× | Movies & TV |
| Piano | 2.56× | Music & Radio |
| Roland Kaiser | 1.92× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.07 |
| Extroversion | THRILL | 1.05 |
| Sports Activity | POWER | 1.05 |
| Indulgence | JOY | 1.04 |
| DIY Mentality | THRILL | 0.98 |
| Mindfulness | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
See Rock and roll audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Rock and roll have in Germany?
Rock and roll has an estimated audience of 9,307,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rock and roll fans?
49.2% of Rock and roll fans are female, 50.8% are male, with an average age of 38.5 years.
Which brands do Rock and roll fans like most?
Rock and roll fans show strongest brand affinity for Musical instrument (3.1×), Satire (3.49×), and Tagesschau (1.54×) over the country average.
Where do Rock and roll fans live in Germany?
Rock and roll fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,794,565), Bayern (reach 1,498,486), and Baden-Württemberg (reach 1,216,936). These three regions account for the largest share of the active audience.
What other brands do Rock and roll fans also like?
Beyond Rock and roll itself, the audience over-indexes on Satire (3.49×), Tagesschau (1.54×), Electric guitar (3.29×), and House music (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.