Rascasse Audience Intelligence

Rock and roll Audience in Germany

A data profile of the people who buy, follow and care about Rock and roll in Germany — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 9,307,978 people in Germany.

#12among Musical genre in Germany#236among Topic in Germany#26in Music & Radio

The average Rock and roll fan in Germany is 38.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chihuahua (dog), Müller (company), Bass guitar, with strongest over-indexing on Chihuahua (dog) (2.5× the country average).

Demographically, the Rock and roll audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rock and roll fan in Germany is balanced, around 38.5 years old, with strong Extroversion tendencies and a notable affinity for Chihuahua (dog).

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rock and roll profile in Germany.

Audience size
9.3M
in Germany
Gender
49.2%♀
50.8% male
Age
38.5
average years
Country rank
#384
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rock and roll fans

49.2% are female, 50.8% are male, average age 38.5.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for Rock and roll audience in Germany
MetricValue
Female49.2%
Male50.8%
Average age38.5
Estimated audience size9,307,978
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Rock and roll audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3919%
40-4922%
50+18%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Rock and roll audience comes from Germany.

Worldwide audience distribution share by country for Rock and roll
CountryShare
United States25.2%
Brazil6.5%
China5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rock and roll audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rock and roll fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~300K1.36×
02Sachsen~600K1.22×
03Sachsen-Anhalt~300K1.13×
04Brandenburg~300K1.11×
05Saarland~100K1.07×
06Mecklenburg-Vorpommern~200K1.04×
07Niedersachsen~900K1.00×
08Rheinland-Pfalz~500K1.00×
09Bayern~1.5M0.99×
10Baden-Württemberg~1M0.96×
11Schleswig-Holstein~300K0.95×
12Nordrhein-Westfalen~2M0.94×
13Bremen~70K0.91×
14Hessen~600K0.84×
15Hamburg~200K0.83×
16Berlin~300K0.76×
Fig. 06

Affinity by region

Affinity by region — Rock and roll, Germany
0.76×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rock and roll audience
#·InterestCategoryAffinity×
01Acoustic guitarMusic & Radio3.22×
02Bass guitarMusic & Radio2.96×
03Succulent plantHome & Garden2.96×
04DairyFood & Beverages2.78×
05Deutsch lernenBusiness & Career2.68×
06Electric guitarMusic & Radio2.53×
07Chihuahua (dog)Pets & Animals2.50×
08Shih TzuPets & Animals2.35×
09Yorkshire TerrierPets & Animals2.30×
10Siberian HuskyPets & Animals2.21×
11BeaglePets & Animals2.15×
12French BulldogPets & Animals2.10×
13Labrador RetrieverPets & Animals2.05×
14VolunteeringPolitics & Society2.03×
15Musical instrumentMusic & Radio1.97×
16House musicMusic & Radio1.76×
17Blues musicMusic & Radio1.73×
18ConcertsMusic & Radio1.59×
19TattoosFashion & Accessoires1.57×
20Müller (company)Food & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rock and roll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rock and roll audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.42×
TraditionCONSERVATISM1.28×
PatriotismCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rock and roll audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.84×
Price SensitivityPREMIUM0.86×
Family OrientationCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rock and roll have in Germany?

Rock and roll has an estimated audience of 9,307,978 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Rock and roll fans?

49.2% of Rock and roll fans are female, 50.8% are male, with an average age of 38.5 years.

03

Which brands do Rock and roll fans like most?

Rock and roll fans show strongest brand affinity for Chihuahua (dog) (2.5×), Müller (company) (1.55×), and Bass guitar (2.96×) over the country average.

04

Where do Rock and roll fans live in Germany?

Rock and roll fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Rock and roll fans also like?

Beyond Rock and roll itself, the audience over-indexes on Müller (company) (1.55×), Bass guitar (2.96×), Acoustic guitar (3.22×), and House music (1.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Rock and roll audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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