A data profile of the people who buy, follow and care about Rock and roll in Canada — modelled from more than twelve digital signal sources. Rock and roll has an estimated audience of 5,988,192 people in Canada.
The average Rock and roll fan in Canada is 39.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Golf Channel, YouTube Music, Paul McCartney, with strongest over-indexing on Golf Channel (1.8× the country average).
Demographically, the Rock and roll audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Individualism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Rock and roll fan in Canada is balanced, around 39.1 years old, with strong Individualism tendencies and a notable affinity for Golf Channel.
The key figures that characterise the Rock and roll profile in Canada.
47.0% are female, 53.0% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 39.1 |
| Estimated audience size | 5,988,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 19% | |
| 50+ | 23% |
of the worldwide Rock and roll audience comes from Canada.
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
Where the Rock and roll audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2M | 1.26× | |
| 02 | Ontario | ~3M | 1.18× | |
| 03 | Alberta | ~800K | 1.09× | |
| 04 | British Columbia | ~1M | 1.08× | |
| 05 | New Brunswick | ~100K | 1.01× | |
| 06 | Saskatchewan | ~200K | 0.99× | |
| 07 | Manitoba | ~200K | 0.98× | |
| 08 | Nova Scotia | ~200K | 0.96× | |
| 09 | Newfoundland and Labrador | ~90K | 0.96× | |
| 10 | Prince Edward Island | ~30K | 0.94× |
The strongest cross-interests of the Rock and roll audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Allkpop | Music & Radio | 2.52× | ||
| 02 | David Bowie | Music & Radio | 2.25× | ||
| 03 | Led Zeppelin | Music & Radio | 2.25× | ||
| 04 | Britpop | Music & Radio | 2.18× | ||
| 05 | Paul McCartney | Music & Radio | 2.12× | ||
| 06 | Ozzy Osbourne | Music & Radio | 2.06× | ||
| 07 | Jake Paul | Internet & Social Media | 1.90× | ||
| 08 | Golf Channel | Sports | 1.80× | ||
| 09 | Kelly Osbourne | Music & Radio | 1.78× | ||
| 10 | Flea market | Home & Garden | 1.78× | ||
| 11 | Bruce Springsteen | Music & Radio | 1.75× | ||
| 12 | World Gym | Sports | 1.71× | ||
| 13 | JD Sports | Shopping | 1.69× | ||
| 14 | Dailymotion | Movies & TV | 1.64× | ||
| 15 | Detective fiction | Literature | 1.64× | ||
| 16 | Kyle Busch | Sports | 1.57× | ||
| 17 | Saturday Night Live | Movies & TV | 1.57× | ||
| 18 | Gothic fashion | Fashion & Accessoires | 1.56× | ||
| 19 | YouTube Music | Internet & Social Media | 1.52× | ||
| 20 | Hockey Canada | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.12× | |
| Extroversion | THRILL | 1.11× | |
| Tradition | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.86× | |
| Pet Ownership | JOY | 0.88× |
Rock and roll has an estimated audience of 5,988,192 people in Canada, concentrated in Ontario and Quebec.
47.0% of Rock and roll fans are female, 53.0% are male, with an average age of 39.1 years.
Rock and roll fans show strongest brand affinity for Golf Channel (1.8×), YouTube Music (1.52×), and Paul McCartney (2.12×) over the country average.
Rock and roll fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~2M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Rock and roll itself, the audience over-indexes on YouTube Music (1.52×), Paul McCartney (2.12×), Ozzy Osbourne (2.06×), and Kelly Osbourne (1.78×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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