Rock and roll Audience in Canada
Rock and roll has an estimated audience of 5,988,192 people in Canada. 47.0% are female, 53.0% are male, average age 39.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Golf Channel, YouTube Music, Ozzy Osbourne, Britpop, JD Sports.
The average Rock and roll fan in Canada is 39.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Golf Channel, YouTube Music, Ozzy Osbourne, with strongest over-indexing on Golf Channel (1.8× the country average). Demographically, the Rock and roll audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Individualism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Rock and roll fans
| Metric | Value |
|---|---|
| Female | 47.0% |
| Male | 53.0% |
| Average age | 39.1 |
| Estimated audience size | 5,988,192 |
Audience persona
The typical Rock and roll fan in Canada is balanced, around 39.1 years old, with strong Individualism tendencies and a notable affinity for Golf Channel.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,950,051 | 1.18× |
| Quebec | 1,804,808 | 1.26× |
| British Columbia | 965,708 | 1.08× |
| Alberta | 803,959 | 1.09× |
| Manitoba | 218,618 | 0.98× |
| Saskatchewan | 188,420 | 0.99× |
| Nova Scotia | 170,869 | 0.96× |
| New Brunswick | 139,595 | 1.01× |
| Newfoundland and Labrador | 87,069 | 0.96× |
| Prince Edward Island | 27,692 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golf Channel | 1.8× | Sports |
| YouTube Music | 1.52× | Internet & Social Media |
| Ozzy Osbourne | 2.06× | Music & Radio |
| Britpop | 2.18× | Music & Radio |
| JD Sports | 1.69× | Shopping |
| Paul McCartney | 2.12× | Music & Radio |
| Kelly Osbourne | 1.78× | Music & Radio |
| Allkpop | 2.52× | Music & Radio |
| Dailymotion | 1.64× | Movies & TV |
| Jake Paul | 1.9× | Internet & Social Media |
| David Bowie | 2.25× | Music & Radio |
| Flea market | 1.78× | Home & Garden |
| Detective fiction | 1.64× | Literature |
| Wayne Gretzky | 1.51× | Sports |
| Hockey Canada | 1.5× | Sports |
| Gothic fashion | 1.56× | Fashion & Accessoires |
| Taobao | 2.04× | Shopping |
| Bruce Springsteen | 1.75× | Music & Radio |
| Bob Dylan | 1.71× | Music & Radio |
| World Gym | 1.71× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.12 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Extroversion | THRILL | 1.11 |
| Tradition | CONSERVATISM | 1.09 |
| Spirituality | BALANCE | 1.08 |
| Sustainability | BALANCE | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Brazil | 6.5% |
| China | 5.2% |
See Rock and roll audiences in other countries
More Musical genre audiences in Canada
- Rock music (11,827,181)
- Pop music (9,823,364)
- Hip hop music (9,337,027)
- Popular music (7,949,455)
- Rhythm and blues music (7,918,593)
Frequently asked questions
How many fans does Rock and roll have in Canada?
Rock and roll has an estimated audience of 5,988,192 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Rock and roll fans?
47.0% of Rock and roll fans are female, 53.0% are male, with an average age of 39.1 years.
Which brands do Rock and roll fans like most?
Rock and roll fans show strongest brand affinity for Golf Channel (1.8×), YouTube Music (1.52×), and Ozzy Osbourne (2.06×) over the country average.
Where do Rock and roll fans live in Canada?
Rock and roll fans in Canada are most concentrated in Ontario (reach 2,950,051), Quebec (reach 1,804,808), and British Columbia (reach 965,708). These three regions account for the largest share of the active audience.
What other brands do Rock and roll fans also like?
Beyond Rock and roll itself, the audience over-indexes on YouTube Music (1.52×), Ozzy Osbourne (2.06×), Britpop (2.18×), and JD Sports (1.69×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Rock and roll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.