Hip hop music Audience in Canada
Hip hop music has an estimated audience of 9,337,027 people in Canada. 48.1% are female, 51.9% are male, average age 37.0. Top regions: Ontario, Quebec, British Columbia.
The average Hip hop music fan in Canada is 37.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Demographically, the Hip hop music audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Hip hop music fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 37.0 |
| Estimated audience size | 9,337,027 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,846,914 | 1.49× |
| Quebec | 3,362,198 | 1.5× |
| British Columbia | 1,902,016 | 1.36× |
| Alberta | 1,186,883 | 1.03× |
| Manitoba | 348,973 | 1.0× |
| Saskatchewan | 291,507 | 0.99× |
| Nova Scotia | 236,284 | 0.85× |
| New Brunswick | 201,488 | 0.93× |
| Newfoundland and Labrador | 107,033 | 0.75× |
| Prince Edward Island | 41,213 | 0.9× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.12 |
| Spirituality | BALANCE | 0.93 |
| Travelling | THRILL | 0.88 |
| Family Orientation | CONSERVATISM | 0.82 |
| Social Media Usage | JOY | 0.81 |
| Urban Lifestyle | OPEN | 0.79 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.3% |
| China | 4.1% |
| United Kingdom | 4.1% |
See Hip hop music audiences in other countries
More Musical genre audiences in Canada
- Rock music (11,827,181)
- Pop music (9,823,364)
- Popular music (7,949,455)
- Rhythm and blues music (7,918,593)
- Blues music (7,568,121)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Hip hop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.