A data profile of the people who buy, follow and care about Blues music in Canada — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 7,568,121 people in Canada.
The average Blues music fan in Canada is 38.8 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
The key figures that characterise the Blues music profile in Canada.
47.1% are female, 52.9% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 38.8 |
| Estimated audience size | 7,568,121 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Blues music audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
Where the Blues music audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nova Scotia | ~300K | 1.34× | |
| 02 | British Columbia | ~1.5M | 1.14× | |
| 03 | Ontario | ~3.5M | 1.10× | |
| 04 | Manitoba | ~300K | 1.00× | |
| 05 | Prince Edward Island | ~40K | 0.99× | |
| 06 | Alberta | ~900K | 0.98× | |
| 07 | Quebec | ~1.5M | 0.96× | |
| 08 | Saskatchewan | ~200K | 0.95× | |
| 09 | New Brunswick | ~200K | 0.95× | |
| 10 | Newfoundland and Labrador | ~100K | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.