A data profile of the people who buy, follow and care about Blues music in Italy — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 13,648,779 people in Italy.
The average Blues music fan in Italy is 40.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Livemusic, Sweepstakes, Fusion cuisine, with strongest over-indexing on Livemusic (1.56× the country average).
Demographically, the Blues music audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Blues music fan in Italy is balanced, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Livemusic.
The key figures that characterise the Blues music profile in Italy.
50.3% are female, 49.7% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 40.1 |
| Estimated audience size | 13,648,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Blues music audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
Where the Blues music audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~2.5M | 1.13× | |
| 02 | Basilicata | ~100K | 1.09× | |
| 03 | Trentino-Alto Adige/Südtirol | ~300K | 1.02× | |
| 04 | Umbria | ~200K | 1.02× | |
| 05 | Aosta Valley | ~40K | 1.02× | |
| 06 | Lazio | ~1.5M | 1.00× | |
| 07 | Sardinia | ~400K | 1.00× | |
| 08 | Molise | ~70K | 1.00× | |
| 09 | Calabria | ~400K | 0.99× | |
| 10 | Friuli-Venezia Giulia | ~300K | 0.99× | |
| 11 | Veneto | ~1M | 0.98× | |
| 12 | Abruzzo | ~300K | 0.98× | |
| 13 | Liguria | ~400K | 0.97× | |
| 14 | Sicilia | ~1M | 0.96× | |
| 15 | Tuscany | ~900K | 0.96× | |
| 16 | Marche | ~300K | 0.96× | |
| 17 | Piedmont | ~1M | 0.95× | |
| 18 | Puglia | ~900K | 0.95× | |
| 19 | Emilia-Romagna | ~1M | 0.94× | |
| 20 | Campania | ~1.5M | 0.91× |
The strongest cross-interests of the Blues music audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Clerks | Movies & TV | 1.94× | ||
| 02 | Sweepstakes | Games | 1.93× | ||
| 03 | InterRail | Cars & Mobility | 1.89× | ||
| 04 | Jackson Guitars | Music & Radio | 1.76× | ||
| 05 | Bryan Adams | Music & Radio | 1.74× | ||
| 06 | Iggy Pop | Music & Radio | 1.72× | ||
| 07 | C. F. Martin & Company | Music & Radio | 1.63× | ||
| 08 | Ragga | Music & Radio | 1.62× | ||
| 09 | Livemusic | Music & Radio | 1.56× | ||
| 10 | Mick Jagger | Music & Radio | 1.56× | ||
| 11 | South Asian cuisine | Food & Beverages | 1.56× | ||
| 12 | Bill Evans | Music & Radio | 1.56× | ||
| 13 | Steel-string acoustic guitar | Music & Radio | 1.54× | ||
| 14 | Mesa Boogie | Music & Radio | 1.54× | ||
| 15 | Music Man (company) | Music & Radio | 1.54× | ||
| 16 | Fusion cuisine | Food & Beverages | 1.52× | ||
| 17 | Rosie Huntington-Whiteley | Fashion & Accessoires | 1.52× | ||
| 18 | Fingerstyle guitar | Music & Radio | 1.51× | ||
| 19 | Money (magazine) | Business & Career | 1.51× | ||
| 20 | Pat Metheny | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.16× | |
| Luxury Orientation | PREMIUM | 1.12× | |
| Sustainability | BALANCE | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Community Orientation | OPEN | 0.79× | |
| Individualism | JOY | 0.82× |
Blues music has an estimated audience of 13,648,779 people in Italy, concentrated in Lombardy and Lazio.
50.3% of Blues music fans are female, 49.7% are male, with an average age of 40.1 years.
Blues music fans show strongest brand affinity for Livemusic (1.56×), Sweepstakes (1.93×), and Fusion cuisine (1.52×) over the country average.
Blues music fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Blues music itself, the audience over-indexes on Sweepstakes (1.93×), Fusion cuisine (1.52×), Mick Jagger (1.56×), and Fingerstyle guitar (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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