Blues music Audience in Italy
Blues music has an estimated audience of 13,648,779 people in Italy. 50.3% are female, 49.7% are male, average age 40.1. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Livemusic, Sweepstakes, Fusion cuisine, Fingerstyle guitar, Ragga.
The average Blues music fan in Italy is 40.1 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Livemusic, Sweepstakes, Fusion cuisine, with strongest over-indexing on Livemusic (1.56× the country average). Demographically, the Blues music audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Blues music fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 40.1 |
| Estimated audience size | 13,648,779 |
Audience persona
The typical Blues music fan in Italy is balanced, around 40.1 years old, with strong Community Orientation tendencies and a notable affinity for Livemusic.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,851,092 | 1.19× |
| Lazio | 1,682,700 | 1.01× |
| Campania | 1,038,091 | 0.68× |
| Veneto | 1,026,011 | 0.95× |
| Sicilia | 999,055 | 0.84× |
| Emilia-Romagna | 912,203 | 0.82× |
| Piedmont | 849,030 | 0.84× |
| Tuscany | 790,980 | 0.87× |
| Puglia | 719,634 | 0.77× |
| Calabria | 386,778 | 0.93× |
| Sardinia | 380,716 | 0.99× |
| Liguria | 297,981 | 0.78× |
| Trentino-Alto Adige/Südtirol | 296,155 | 1.15× |
| Umbria | 252,410 | 1.14× |
| Abruzzo | 252,364 | 0.84× |
| Basilicata | 237,567 | 1.91× |
| Friuli-Venezia Giulia | 228,137 | 0.89× |
| Marche | 227,570 | 0.67× |
| Molise | 72,635 | 1.12× |
| Aosta Valley | 56,534 | 1.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 1.56× | Music & Radio |
| Sweepstakes | 1.93× | Games |
| Fusion cuisine | 1.52× | Food & Beverages |
| Fingerstyle guitar | 1.51× | Music & Radio |
| Ragga | 1.62× | Music & Radio |
| Mick Jagger | 1.56× | Music & Radio |
| Clerks | 1.94× | Movies & TV |
| Iggy Pop | 1.72× | Music & Radio |
| Bryan Adams | 1.74× | Music & Radio |
| InterRail | 1.89× | Cars & Mobility |
| Rosie Huntington-Whiteley | 1.52× | Fashion & Accessoires |
| C. F. Martin & Company | 1.63× | Music & Radio |
| Money (magazine) | 1.51× | Business & Career |
| South Asian cuisine | 1.56× | Food & Beverages |
| Steel-string acoustic guitar | 1.54× | Music & Radio |
| Glashütte Original | 1.65× | Fashion & Accessoires |
| Pat Metheny | 1.51× | Music & Radio |
| Bill Evans | 1.56× | Music & Radio |
| Mesa Boogie | 1.54× | Music & Radio |
| Jackson Guitars | 1.76× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.27 |
| Extroversion | THRILL | 1.15 |
| Luxury Orientation | PREMIUM | 0.96 |
| Indulgence | JOY | 0.94 |
| Pet Ownership | JOY | 0.92 |
| Travelling | THRILL | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 4.7% |
| United Kingdom | 4.4% |
See Blues music audiences in other countries
More Musical genre audiences in Italy
- Rock music (22,459,228)
- Pop music (20,867,014)
- Rhythm and blues music (14,879,773)
- Singer-songwriter (14,559,144)
- Hip hop music (14,520,411)
Frequently asked questions
How many fans does Blues music have in Italy?
Blues music has an estimated audience of 13,648,779 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Blues music fans?
50.3% of Blues music fans are female, 49.7% are male, with an average age of 40.1 years.
Which brands do Blues music fans like most?
Blues music fans show strongest brand affinity for Livemusic (1.56×), Sweepstakes (1.93×), and Fusion cuisine (1.52×) over the country average.
Where do Blues music fans live in Italy?
Blues music fans in Italy are most concentrated in Lombardy (reach 2,851,092), Lazio (reach 1,682,700), and Campania (reach 1,038,091). These three regions account for the largest share of the active audience.
What other brands do Blues music fans also like?
Beyond Blues music itself, the audience over-indexes on Sweepstakes (1.93×), Fusion cuisine (1.52×), Fingerstyle guitar (1.51×), and Ragga (1.62×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.