Blues music Audience in United States

Blues music logo

Blues music has an estimated audience of 72,254,188 people in United States. 50.6% are female, 49.4% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Rock and roll, Livemusic, Underground hip hop, Alternative hip hop, West Coast hip hop.

The average Blues music fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rock and roll, Livemusic, Underground hip hop, with strongest over-indexing on Rock and roll (1.7× the country average). Demographically, the Blues music audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Blues music fans

Demographic split for Blues music audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.2
Estimated audience size72,254,188

Audience persona

The typical Blues music fan in United States is balanced, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Rock and roll.

Top regions in United States

Top regions ranked by reach for Blues music in United States
RegionReachAffinity
California7,408,9770.93×
Texas6,303,1401.01×
Florida3,946,9770.81×
New York3,164,4230.78×
Illinois2,898,1851.2×
Georgia2,309,8891.04×
Tennessee2,068,8741.43×
North Carolina2,051,5390.94×
Mississippi1,939,8383.26×
Ohio1,939,6720.87×
Pennsylvania1,933,2670.79×
Michigan1,807,2360.96×
Louisiana1,672,6231.8×
Virginia1,639,3150.93×
Missouri1,591,7331.37×
Alabama1,520,5541.51×
Indiana1,449,7611.1×
Massachusetts1,362,9610.96×
Washington1,318,6810.91×
New Jersey1,261,7360.69×
Maryland1,199,0480.97×
South Carolina1,147,5241.06×
Arizona1,095,9580.74×
Wisconsin1,066,2650.98×
Arkansas1,007,0801.69×
Minnesota964,8780.93×
Colorado950,2130.83×
Kentucky898,2490.99×
Oklahoma810,8291.01×
Oregon790,1210.95×
Connecticut763,6781.05×
Nevada545,3920.78×
Kansas521,6240.92×
Iowa470,4420.79×
Utah392,7010.61×
Nebraska325,4640.9×
New Mexico304,3380.84×
West Virginia302,5360.9×
Maine269,4301.04×
New Hampshire242,6310.85×
Idaho242,1260.67×
Rhode Island224,6600.98×
Washington, District of Columbia217,9001×
Hawaii217,0630.7×
Vermont157,8331.24×
Alaska156,9921.02×
Delaware149,4560.75×
Montana129,8380.65×
North Dakota104,5460.7×
South Dakota103,9090.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Blues music audience
BrandAffinityCategory
Rock and roll1.7×Music & Radio
Livemusic1.92×Music & Radio
Underground hip hop1.88×Music & Radio
Alternative hip hop1.63×Music & Radio
West Coast hip hop1.59×Music & Radio
NBA playoffs1.51×Sports
Electro (music)1.54×Music & Radio
Southern hip hop1.52×Music & Radio
Southern rock1.62×Music & Radio
Greyhounds1.97×Music & Radio
Christian hip hop1.57×Music & Radio
American rock1.52×Music & Radio
Midwest hip hop1.63×Music & Radio
LongHorn Steakhouse1.56×Food & Beverages
Western swing1.75×Music & Radio
Independent music1.91×Music & Radio
British hip hop1.56×Music & Radio
Korean hip hop1.56×Music & Radio
French hip hop1.58×Music & Radio
Cleveland Cavaliers1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Blues music audience
TraitClusterScore
Risk AppetiteTHRILL1.93
Luxury OrientationPREMIUM1.59
ExtroversionTHRILL1.12
LGBTQ+ IdentityOPEN1.1
Social Media UsageJOY0.99
Early Adopter MentalityPOWER0.95

Worldwide distribution

Worldwide audience distribution share by country for Blues music
CountryShare
United States24.9%
Italy4.7%
United Kingdom4.4%

See Blues music audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Blues music have in United States?

Blues music has an estimated audience of 72,254,188 people in United States, concentrated in California and Texas.

What is the gender split and age of Blues music fans?

50.6% of Blues music fans are female, 49.4% are male, with an average age of 38.2 years.

Which brands do Blues music fans like most?

Blues music fans show strongest brand affinity for Rock and roll (1.7×), Livemusic (1.92×), and Underground hip hop (1.88×) over the country average.

Where do Blues music fans live in United States?

Blues music fans in United States are most concentrated in California (reach 7,408,977), Texas (reach 6,303,140), and Florida (reach 3,946,977). These three regions account for the largest share of the active audience.

What other brands do Blues music fans also like?

Beyond Blues music itself, the audience over-indexes on Livemusic (1.92×), Underground hip hop (1.88×), Alternative hip hop (1.63×), and West Coast hip hop (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.