Rascasse Audience Intelligence

Blues music Audience in United States

A data profile of the people who buy, follow and care about Blues music in United States — modelled from more than twelve digital signal sources. Blues music has an estimated audience of 72,254,188 people in United States.

#7among Musical genre in United States#145among Topic in United States#13in Music & Radio

The average Blues music fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rock and roll, Livemusic, NBA playoffs, with strongest over-indexing on Rock and roll (1.7× the country average).

Demographically, the Blues music audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Blues music fan in United States is balanced, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Rock and roll.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Blues music profile in United States.

Audience size
72.3M
in United States
Gender
50.6%♀
49.4% male
Age
38.2
average years
Country rank
#180
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Blues music fans

50.6% are female, 49.4% are male, average age 38.2.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Blues music audience in United States
MetricValue
Female50.6%
Male49.4%
Average age38.2
Estimated audience size72,254,188
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Blues music audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

24.9%

of the worldwide Blues music audience comes from United States.

Worldwide audience distribution share by country for Blues music
CountryShare
United States24.9%
Italy4.7%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Blues music audience in United States is strongest.

Fig. 05

Top regions by affinity

Blues music fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1.5M2.81×
02Arkansas~1M1.64×
03Louisiana~1.5M1.54×
04Alabama~1.5M1.38×
05Tennessee~2M1.34×
06Illinois~3M1.24×
07Missouri~1.5M1.17×
08Alaska~200K1.12×
09Vermont~100K1.11×
10Washington, District of Columbia~200K1.08×
11Indiana~1.5M1.04×
12Maine~300K1.04×
13Wisconsin~1M1.03×
14Kentucky~900K1.01×
15Georgia~2M1.00×
16South Carolina~1M1.00×
17New Mexico~400K1.00×
18Connecticut~700K0.98×
19Oklahoma~800K0.97×
20Kansas~500K0.95×
21Michigan~2M0.94×
22West Virginia~300K0.94×
23New Hampshire~300K0.94×
24Rhode Island~200K0.94×
25Massachusetts~1.5M0.93×
26Oregon~800K0.93×
27Nebraska~300K0.93×
28Montana~200K0.93×
29North Dakota~100K0.93×
30Texas~5.5M0.92×
31Ohio~2M0.92×
32Maryland~1M0.92×
33Delaware~200K0.91×
34South Dakota~200K0.91×
35California~7M0.89×
36North Carolina~2M0.89×
37Minnesota~900K0.89×
38Washington~1.5M0.88×
39Idaho~300K0.88×
40Virginia~1.5M0.87×
41Iowa~500K0.87×
42Hawaii~300K0.87×
43Colorado~1M0.86×
44Nevada~600K0.85×
45Arizona~1M0.84×
46Pennsylvania~2M0.83×
47Florida~4M0.79×
48Utah~500K0.76×
49New York~3M0.75×
50New Jersey~1.5M0.74×
Fig. 06

Affinity by region

Affinity by region — Blues music, United States
0.74×1.00×2.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Blues music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Blues music audience
#·InterestCategoryAffinity×
01GreyhoundsMusic & Radio1.97×
02LivemusicMusic & Radio1.92×
03Independent musicMusic & Radio1.91×
04Underground hip hopMusic & Radio1.88×
05Western swingMusic & Radio1.75×
06Rock and rollMusic & Radio1.70×
07Alternative hip hopMusic & Radio1.63×
08Midwest hip hopMusic & Radio1.63×
09Southern rockMusic & Radio1.62×
10West Coast hip hopMusic & Radio1.59×
11French hip hopMusic & Radio1.58×
12Christian hip hopMusic & Radio1.57×
13LongHorn SteakhouseFood & Beverages1.56×
14British hip hopMusic & Radio1.56×
15Korean hip hopMusic & Radio1.56×
16Electro (music)Music & Radio1.54×
17Southern hip hopMusic & Radio1.52×
18American rockMusic & Radio1.52×
19Cleveland CavaliersSports1.52×
20NBA playoffsSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Blues music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Blues music audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.13×
Early Adopter MentalityPOWER1.07×
Sports ActivityPOWER1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Blues music audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Career OrientationPOWER0.86×
Need for SecurityCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Blues music have in United States?

Blues music has an estimated audience of 72,254,188 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Blues music fans?

50.6% of Blues music fans are female, 49.4% are male, with an average age of 38.2 years.

03

Which brands do Blues music fans like most?

Blues music fans show strongest brand affinity for Rock and roll (1.7×), Livemusic (1.92×), and NBA playoffs (1.51×) over the country average.

04

Where do Blues music fans live in United States?

Blues music fans in United States are most concentrated in California (reach ~7M), Texas (reach ~5.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Blues music fans also like?

Beyond Blues music itself, the audience over-indexes on Livemusic (1.92×), NBA playoffs (1.51×), Underground hip hop (1.88×), and Alternative hip hop (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Blues music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Blues music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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