Rascasse Audience Intelligence

Midwest hip hop Audience in United States

A data profile of the people who buy, follow and care about Midwest hip hop in United States — modelled from more than twelve digital signal sources. Midwest hip hop has an estimated audience of 20,329,742 people in United States.

#45among Musical genre in United States#1108among Topic in United States#94in Music & Radio

The average Midwest hip hop fan in United States is 31.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include British hip hop, Chicano rap, Amber Riley, with strongest over-indexing on British hip hop (44.83× the country average).

Demographically, the Midwest hip hop audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Midwest hip hop fan in United States is balanced, around 31.4 years old, with strong Extroversion tendencies and a notable affinity for British hip hop.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Midwest hip hop profile in United States.

Audience size
20.3M
in United States
Gender
48.0%♀
52.0% male
Age
31.4
average years
Country rank
#1613
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Midwest hip hop fans

48.0% are female, 52.0% are male, average age 31.4.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Midwest hip hop audience in United States
MetricValue
Female48.0%
Male52.0%
Average age31.4
Estimated audience size20,329,742
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Midwest hip hop audience in United States
Age bracketShare%
16-1938%
20-2925%
30-3917%
40-4912%
50+7%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Midwest hip hop audience comes from United States.

Worldwide audience distribution share by country for Midwest hip hop
CountryShare
United States25.7%
China6.6%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Midwest hip hop audience in United States is strongest.

Fig. 05

Top regions by affinity

Midwest hip hop fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~60K1.32×
02Vermont~40K1.26×
03South Dakota~60K1.24×
04Alaska~50K1.23×
05Indiana~500K1.21×
06Rhode Island~70K1.12×
07Kansas~200K1.11×
08Montana~60K1.11×
09Delaware~60K1.11×
10Missouri~400K1.09×
11Nebraska~100K1.08×
12West Virginia~100K1.06×
13New Hampshire~80K1.04×
14Washington, District of Columbia~60K1.04×
15Hawaii~90K1.03×
16Maine~70K1.03×
17New Mexico~100K1.02×
18Mississippi~200K1.01×
19Wisconsin~300K1.00×
20Idaho~100K1.00×
21Iowa~200K0.99×
22Arkansas~200K0.98×
23Illinois~600K0.95×
24Nevada~200K0.95×
25Ohio~600K0.94×
26Minnesota~300K0.94×
27Oklahoma~200K0.93×
28Louisiana~200K0.92×
29Kentucky~200K0.92×
30Utah~200K0.92×
31Michigan~500K0.91×
32Connecticut~200K0.91×
33Alabama~300K0.90×
34Oregon~200K0.90×
35South Carolina~300K0.89×
36Georgia~600K0.88×
37Maryland~300K0.88×
38Tennessee~300K0.86×
39Colorado~300K0.85×
40Arizona~300K0.84×
41Washington~300K0.83×
42Massachusetts~300K0.83×
43Virginia~400K0.82×
44North Carolina~500K0.80×
45New Jersey~400K0.80×
46Pennsylvania~500K0.77×
47New York~800K0.69×
48Florida~900K0.68×
49Texas~1M0.66×
50California~1.5M0.65×
Fig. 06

Affinity by region

Affinity by region — Midwest hip hop, United States
0.65×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Midwest hip hop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Midwest hip hop audience
#·InterestCategoryAffinity×
01British hip hopMusic & Radio44.83×
02Amber RileyMovies & TV34.06×
03Chicano rapMusic & Radio32.26×
04PlaylistMusic & Radio5.82×
05Easy listeningMusic & Radio5.18×
06Alternative hip hopMusic & Radio3.00×
07Music festivalsMusic & Radio2.56×
08DancehallsMusic & Radio2.44×
09Hair ExtensionsBeauty & Wellness2.42×
10Real propertyHome & Garden2.24×
11Electronic musicMusic & Radio1.99×
12Instant messagingInternet & Social Media1.97×
13NikeFashion & Accessoires1.87×
14Mixed martial artsSports1.85×
15Mobile gameGames1.79×
16SpotifyInternet & Social Media1.64×
17TikTokInternet & Social Media1.63×
18Blues musicMusic & Radio1.63×
19ConcertsMusic & Radio1.62×
20Luxury goodsFashion & Accessoires1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Midwest hip hop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Midwest hip hop audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.50×
Early Adopter MentalityPOWER1.35×
TraditionCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Midwest hip hop audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.64×
PatriotismCONSERVATISM0.82×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Midwest hip hop have in United States?

Midwest hip hop has an estimated audience of 20,329,742 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Midwest hip hop fans?

48.0% of Midwest hip hop fans are female, 52.0% are male, with an average age of 31.4 years.

03

Which brands do Midwest hip hop fans like most?

Midwest hip hop fans show strongest brand affinity for British hip hop (44.83×), Chicano rap (32.26×), and Amber Riley (34.06×) over the country average.

04

Where do Midwest hip hop fans live in United States?

Midwest hip hop fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Midwest hip hop fans also like?

Beyond Midwest hip hop itself, the audience over-indexes on Chicano rap (32.26×), Amber Riley (34.06×), Electronic music (1.99×), and Alternative hip hop (3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Midwest hip hop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Midwest hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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