Midwest hip hop Audience in United States

Midwest hip hop has an estimated audience of 20,329,742 people in United States. 48.0% are female, 52.0% are male, average age 31.4. Top regions: California, Texas, Illinois. Top brand affinities: Kia Sportage, Google Maps, Capital One, CarGurus, Autism Awareness.

The average Midwest hip hop fan in United States is 31.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Kia Sportage, Google Maps, Capital One, with strongest over-indexing on Kia Sportage (66.18× the country average). Demographically, the Midwest hip hop audience skews balanced with an average age of 31.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Midwest hip hop fans

Demographic split for Midwest hip hop audience in United States
MetricValue
Female48.0%
Male52.0%
Average age31.4
Estimated audience size20,329,742

Audience persona

The typical Midwest hip hop fan in United States is balanced, around 31.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Midwest hip hop in United States
RegionReachAffinity
California1,267,1610.57×
Texas955,8800.55×
Illinois642,4480.95×
Florida604,0630.44×
Indiana575,4421.55×
New York568,8030.5×
Ohio565,6950.9×
Georgia514,4030.82×
Michigan457,0440.86×
Missouri428,6891.31×
North Carolina329,2750.54×
Wisconsin292,2500.96×
Virginia291,4950.59×
Pennsylvania287,9930.42×
Minnesota253,8600.87×
Kansas238,9651.49×
Maryland230,5370.66×
Arizona218,9010.53×
Washington210,2300.52×
New Jersey200,3050.39×
Tennessee192,1850.47×
Nevada176,3160.9×
South Carolina172,6370.56×
Iowa168,0451×
Massachusetts165,1110.41×
Colorado153,7380.48×
Mississippi150,8900.9×
Louisiana144,4800.55×
Oklahoma141,1770.63×
Kentucky138,9400.55×
Arkansas134,0480.8×
Nebraska123,6981.21×
Oregon121,0890.52×
Alabama115,2750.41×
West Virginia114,9841.21×
Alaska114,7452.64×
Idaho106,1821.04×
Hawaii101,4331.16×
Connecticut100,3520.49×
Montana100,0281.77×
New Mexico99,9800.98×
South Dakota98,7312.1×
Utah97,7970.54×
North Dakota96,1322.3×
New Hampshire94,7431.18×
Wyoming93,0163.09×
Rhode Island91,4851.41×
Maine91,4301.26×
Vermont89,9812.52×
Delaware81,9281.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midwest hip hop audience
BrandAffinityCategory
Kia Sportage66.18×Cars & Mobility
Google Maps11.2×Internet & Social Media
Capital One11.17×Business & Career
CarGurus13.55×Cars & Mobility
Autism Awareness19.03×Health
Indeed.com8.02×Business & Career
Circle K13.19×Shopping
Diabetes mellitus awareness12.48×Health
Aaron Rodgers11.8×Sports
DeviantArt12.71×Internet & Social Media
Honda HR-V44.12×Cars & Mobility
Beetlejuice8.19×Movies & TV
Bruce Willis11.41×Movies & TV
Enterprise Rent-A-Car9.09×Cars & Mobility
Pre-school playgroup49.31×Kids & Family
ICloud13.52×Technology & Electronics
Lil Peep30.26×Music & Radio
Luka Dončić15.47×Sports
Microblogging12.67×Technology & Electronics
Khan Academy11.63×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midwest hip hop audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
ExtroversionTHRILL1.65
Early Adopter MentalityPOWER1.32
Social Media UsageJOY1.08
Luxury OrientationPREMIUM1.05
Sports ActivityPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for Midwest hip hop
CountryShare
United States25.7%
China6.6%
Japan6.5%

See Midwest hip hop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Midwest hip hop have in United States?

Midwest hip hop has an estimated audience of 20,329,742 people in United States, concentrated in California and Texas.

What is the gender split and age of Midwest hip hop fans?

48.0% of Midwest hip hop fans are female, 52.0% are male, with an average age of 31.4 years.

Which brands do Midwest hip hop fans like most?

Midwest hip hop fans show strongest brand affinity for Kia Sportage (66.18×), Google Maps (11.2×), and Capital One (11.17×) over the country average.

Where do Midwest hip hop fans live in United States?

Midwest hip hop fans in United States are most concentrated in California (reach 1,267,161), Texas (reach 955,880), and Illinois (reach 642,448). These three regions account for the largest share of the active audience.

What other brands do Midwest hip hop fans also like?

Beyond Midwest hip hop itself, the audience over-indexes on Google Maps (11.2×), Capital One (11.17×), CarGurus (13.55×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midwest hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.