Easy listening Audience in United States

Easy listening logo

Easy listening has an estimated audience of 5,112,056 people in United States. 52.0% are female, 48.0% are male, average age 40.4. Top regions: California, Florida, Texas. Top brand affinities: Downtempo, Japanese hip hop, French hip hop, Judy Garland, British hip hop.

The average Easy listening fan in United States is 40.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Downtempo, Japanese hip hop, French hip hop, with strongest over-indexing on Downtempo (23.54× the country average). Demographically, the Easy listening audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Easy listening fans

Demographic split for Easy listening audience in United States
MetricValue
Female52.0%
Male48.0%
Average age40.4
Estimated audience size5,112,056

Audience persona

The typical Easy listening fan in United States is balanced, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Downtempo.

Top regions in United States

Top regions ranked by reach for Easy listening in United States
RegionReachAffinity
California426,4660.76×
Florida337,0410.97×
Texas278,1040.63×
New York232,3000.81×
Ohio209,2671.33×
Pennsylvania149,4050.87×
Michigan148,3261.11×
North Carolina136,1570.89×
Illinois128,2070.75×
Georgia110,0430.7×
Tennessee97,1760.95×
Massachusetts95,2840.95×
New Jersey93,9240.72×
Virginia90,0480.72×
Washington87,2890.85×
Indiana75,9270.81×
Arizona70,2430.67×
Maryland68,3360.78×
Missouri64,7790.79×
Wisconsin61,3350.8×
South Carolina59,3730.77×
Alabama56,8870.8×
Minnesota51,8380.71×
Hawaii51,7822.36×
Colorado51,3710.64×
Oregon47,9070.82×
Kentucky46,6110.73×
Oklahoma45,3020.8×
Connecticut42,5600.83×
Louisiana35,8250.54×
Kansas34,3380.85×
Arkansas31,5840.75×
Nevada31,3080.63×
Mississippi30,8120.73×
Utah27,6510.6×
Iowa25,7360.61×
Idaho23,4890.92×
West Virginia23,4800.99×
Alaska23,4312.14×
New Hampshire22,5711.12×
Nebraska22,1020.86×
New Mexico21,9860.86×
Montana20,4261.44×
Rhode Island20,2381.24×
Maine20,2261.1×
South Dakota20,1611.71×
North Dakota19,6301.87×
Wyoming18,9942.51×
Vermont18,3742.05×
Delaware16,7301.19×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Easy listening audience
BrandAffinityCategory
Downtempo23.54×Music & Radio
Japanese hip hop7.26×Music & Radio
French hip hop6.07×Music & Radio
Judy Garland10.77×Movies & TV
British hip hop5.46×Music & Radio
Soft rock5.44×Music & Radio
Midwest hip hop5.18×Music & Radio
Swing music7.3×Music & Radio
Amy Winehouse10.3×Music & Radio
Nat King Cole20.37×Music & Radio
Atlanta hip hop4.94×Music & Radio
Motown6.16×Music & Radio
Barbra Streisand8.82×Music & Radio
Chicano rap4.37×Music & Radio
Electro (music)3.44×Music & Radio
Free jazz13.54×Music & Radio
Friends1.98×Movies & TV
Josh Groban14.36×Music & Radio
Euphoria1.59×Movies & TV
Tony Bennett17.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Easy listening audience
TraitClusterScore
ExtroversionTHRILL1.68
Community OrientationOPEN1.4
TraditionCONSERVATISM1.36
Urban LifestyleOPEN1.3
IndividualismJOY1.21
SpiritualityBALANCE1.19

Worldwide distribution

Worldwide audience distribution share by country for Easy listening
CountryShare
United States25.3%
Italy6.1%
Germany6.1%

See Easy listening audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Easy listening have in United States?

Easy listening has an estimated audience of 5,112,056 people in United States, concentrated in California and Florida.

What is the gender split and age of Easy listening fans?

52.0% of Easy listening fans are female, 48.0% are male, with an average age of 40.4 years.

Which brands do Easy listening fans like most?

Easy listening fans show strongest brand affinity for Downtempo (23.54×), Japanese hip hop (7.26×), and French hip hop (6.07×) over the country average.

Where do Easy listening fans live in United States?

Easy listening fans in United States are most concentrated in California (reach 426,466), Florida (reach 337,041), and Texas (reach 278,104). These three regions account for the largest share of the active audience.

What other brands do Easy listening fans also like?

Beyond Easy listening itself, the audience over-indexes on Japanese hip hop (7.26×), French hip hop (6.07×), Judy Garland (10.77×), and British hip hop (5.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Easy listening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.