Rascasse Audience Intelligence

Easy listening Audience in United States

A data profile of the people who buy, follow and care about Easy listening in United States — modelled from more than twelve digital signal sources. Easy listening has an estimated audience of 5,112,056 people in United States.

#156among Musical genre in United States#3739among Topic in United States#578in Music & Radio

The average Easy listening fan in United States is 40.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Downtempo, Japanese hip hop, Mitch McConnell, with strongest over-indexing on Downtempo (23.54× the country average).

Demographically, the Easy listening audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Easy listening fan in United States is balanced, around 40.4 years old, with strong Extroversion tendencies and a notable affinity for Downtempo.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Easy listening profile in United States.

Audience size
5.1M
in United States
Gender
52.0%♀
48.0% male
Age
40.4
average years
Country rank
#6567
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Easy listening fans

52.0% are female, 48.0% are male, average age 40.4.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Easy listening audience in United States
MetricValue
Female52.0%
Male48.0%
Average age40.4
Estimated audience size5,112,056
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Easy listening audience in United States
Age bracketShare%
16-1917%
20-2921%
30-3919%
40-4918%
50+26%
Fig. 04

Worldwide distribution

25.3%

of the worldwide Easy listening audience comes from United States.

Worldwide audience distribution share by country for Easy listening
CountryShare
United States25.3%
Italy6.1%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Easy listening audience in United States is strongest.

Fig. 05

Top regions by affinity

Easy listening fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~200K1.30×
02Hawaii~30K1.30×
03Alaska~10K1.29×
04Vermont~10K1.26×
05North Dakota~10K1.22×
06South Dakota~10K1.16×
07Montana~20K1.12×
08Rhode Island~20K1.07×
09Delaware~10K1.06×
10New Hampshire~20K1.03×
11Maine~20K1.03×
12Michigan~100K1.01×
13West Virginia~20K1.01×
14Idaho~30K0.99×
15Washington, District of Columbia~20K0.99×
16New Mexico~20K0.97×
17Nebraska~20K0.97×
18Florida~300K0.96×
19Mississippi~40K0.96×
20Tennessee~100K0.95×
21Massachusetts~100K0.95×
22Arkansas~40K0.95×
23Kansas~40K0.95×
24Oklahoma~50K0.94×
25Connecticut~50K0.94×
26Oregon~50K0.93×
27Indiana~90K0.92×
28Wisconsin~70K0.92×
29South Carolina~70K0.92×
30Kentucky~60K0.92×
31Iowa~40K0.92×
32Alabama~60K0.91×
33Missouri~70K0.90×
34Nevada~40K0.90×
35Utah~40K0.90×
36Minnesota~60K0.89×
37Louisiana~60K0.89×
38Pennsylvania~200K0.88×
39North Carolina~100K0.88×
40Washington~90K0.88×
41Maryland~80K0.87×
42Virginia~100K0.84×
43Arizona~90K0.84×
44Colorado~70K0.84×
45Illinois~100K0.82×
46New Jersey~100K0.82×
47Georgia~100K0.81×
48New York~200K0.80×
49California~400K0.74×
50Texas~300K0.73×
Fig. 06

Affinity by region

Affinity by region — Easy listening, United States
0.73×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Easy listening audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Easy listening audience
#·InterestCategoryAffinity×
01DowntempoMusic & Radio23.54×
02Nat King ColeMusic & Radio20.37×
03Josh GrobanMusic & Radio14.36×
04Free jazzMusic & Radio13.54×
05Judy GarlandMovies & TV10.77×
06Amy WinehouseMusic & Radio10.30×
07Barbra StreisandMusic & Radio8.82×
08Swing musicMusic & Radio7.30×
09Japanese hip hopMusic & Radio7.26×
10MotownMusic & Radio6.16×
11French hip hopMusic & Radio6.07×
12British hip hopMusic & Radio5.46×
13Soft rockMusic & Radio5.44×
14Midwest hip hopMusic & Radio5.18×
15Atlanta hip hopMusic & Radio4.94×
16Chicano rapMusic & Radio4.37×
17Electro (music)Music & Radio3.44×
18Mitch McConnellPolitics & Society3.42×
19Britney SpearsMusic & Radio3.40×
20Barack ObamaPolitics & Society3.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Easy listening audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Easy listening audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.61×
Community OrientationOPEN1.46×
TraditionCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Easy listening audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.80×
MindfulnessBALANCE0.84×
Design AffinityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Easy listening have in United States?

Easy listening has an estimated audience of 5,112,056 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Easy listening fans?

52.0% of Easy listening fans are female, 48.0% are male, with an average age of 40.4 years.

03

Which brands do Easy listening fans like most?

Easy listening fans show strongest brand affinity for Downtempo (23.54×), Japanese hip hop (7.26×), and Mitch McConnell (3.42×) over the country average.

04

Where do Easy listening fans live in United States?

Easy listening fans in United States are most concentrated in California (reach ~400K), Florida (reach ~300K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Easy listening fans also like?

Beyond Easy listening itself, the audience over-indexes on Japanese hip hop (7.26×), Mitch McConnell (3.42×), French hip hop (6.07×), and Judy Garland (10.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Easy listening audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Easy listening. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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