A data profile of the people who buy, follow and care about Barack Obama in United States — modelled from more than twelve digital signal sources. Barack Obama has an estimated audience of 31,332,555 people in United States.
Barack Obama has an estimated audience of 31,332,555 people in United States. 52.6% are female, 47.4% are male, average age 42.3. Top brand affinities: Nancy Mace, Mitch McConnell, Lindsey Graham, Google News, Joe Biden.
Top brand affinities include Nancy Mace, Mitch McConnell, Lindsey Graham, with strongest over-indexing on Nancy Mace (3.87× the country average).
Demographically, the Barack Obama audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Barack Obama fan in United States is balanced, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Nancy Mace.
The key figures that characterise the Barack Obama profile in United States.
52.6% are female, 47.4% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 42.3 |
| Estimated audience size | 31,332,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Barack Obama audience comes from United States.
| Country | Share |
|---|---|
| United States | 83.5% |
| United Kingdom | 8.5% |
| Australia | 2.8% |
The strongest cross-interests of the Barack Obama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Josh Shapiro | Politics & Society | 4.15× | ||
| 02 | Democratic Underground | Politics & Society | 4.01× | ||
| 03 | Nancy Mace | Politics & Society | 3.87× | ||
| 04 | Hakeem Jeffries | Politics & Society | 3.74× | ||
| 05 | Adam Schiff | Politics & Society | 3.11× | ||
| 06 | Jesse Jackson | Politics & Society | 2.94× | ||
| 07 | Google News | News | 2.89× | ||
| 08 | Rhianna (singer) | Music & Radio | 2.74× | ||
| 09 | Lindsey Graham | Politics & Society | 2.57× | ||
| 10 | Joe Biden | Politics & Society | 2.48× | ||
| 11 | Mitch McConnell | Politics & Society | 2.46× | ||
| 12 | United States Senate | Politics & Society | 2.15× | ||
| 13 | LabCorp | Health | 2.14× | ||
| 14 | The Washington Post | News | 2.06× | ||
| 15 | Animal Liberation Orchestra | Music & Radio | 2.02× | ||
| 16 | CBS News | Movies & TV | 1.84× | ||
| 17 | Savannah Guthrie | Movies & TV | 1.68× | ||
| 18 | Melania Trump | Politics & Society | 1.63× | ||
| 19 | CNN | Movies & TV | 1.57× | ||
| 20 | African-American culture | Politics & Society | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.11× | |
| Patriotism | CONSERVATISM | 1.03× | |
| Career Orientation | POWER | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Risk Appetite | THRILL | 0.75× | |
| Sports Activity | POWER | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Barack Obama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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