A data profile of the people who buy, follow and care about Democratic Underground in United States — modelled from more than twelve digital signal sources. Democratic Underground has an estimated audience of 9,246,361 people in United States.
Democratic Underground has an estimated audience of 9,246,361 people in United States. 41.4% are female, 58.6% are male, average age 49.9. Top brand affinities: CNN, Donald Trump, Renewable energy, X, The New York Times.
Top brand affinities include CNN, Donald Trump, Renewable energy, with strongest over-indexing on CNN (3.68× the country average).
Demographically, the Democratic Underground audience skews more male with an average age of 49.9, and over-indexes on personality traits such as Family Orientation, Individualism.
The typical Democratic Underground fan in United States is more male, around 49.9 years old, with strong Family Orientation tendencies and a notable affinity for CNN.
The key figures that characterise the Democratic Underground profile in United States.
41.4% are female, 58.6% are male, average age 49.9.
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 49.9 |
| Estimated audience size | 9,246,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 7% | |
| 30-39 | 14% | |
| 40-49 | 27% | |
| 50+ | 48% |
of the worldwide Democratic Underground audience comes from United States.
| Country | Share |
|---|---|
| United States | 100.0% |
The strongest cross-interests of the Democratic Underground audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amnesty International | Politics & Society | 23.55× | ||
| 02 | Cyndi Lauper | Music & Radio | 9.53× | ||
| 03 | Bruce Springsteen | Music & Radio | 7.95× | ||
| 04 | Bob Dylan | Music & Radio | 7.49× | ||
| 05 | Renewable energy | Business & Career | 6.01× | ||
| 06 | The New York Times | News | 4.81× | ||
| 07 | Weather forecasting | Home & Garden | 4.62× | ||
| 08 | Barack Obama | Politics & Society | 4.01× | ||
| 09 | Solar energy | Home & Garden | 3.79× | ||
| 10 | CNN | Movies & TV | 3.68× | ||
| 11 | FedEx | Business & Career | 3.26× | ||
| 12 | Internet & Social Media | 2.91× | |||
| 13 | Nonprofit organization | Politics & Society | 2.91× | ||
| 14 | Donald Trump | Politics & Society | 2.84× | ||
| 15 | X | Internet & Social Media | 2.50× | ||
| 16 | EBay | Shopping | 2.23× | ||
| 17 | Health care | Business & Career | 2.16× | ||
| 18 | Alcoholic beverages | Food & Beverages | 1.95× | ||
| 19 | Recipes | Food & Beverages | 1.89× | ||
| 20 | Cooking | Food & Beverages | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 3.61× | |
| Individualism | JOY | 3.32× | |
| Tradition | CONSERVATISM | 2.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.44× | |
| Risk Appetite | THRILL | 0.56× | |
| Extroversion | THRILL | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Democratic Underground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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