Rascasse Audience Intelligence

Renewable energy Audience in United States

A data profile of the people who buy, follow and care about Renewable energy in United States — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 24,727,661 people in United States.

#62among Field of study in United States#848among Topic in United States#145in Business & Career

The average Renewable energy fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Alternative energy, Photovoltaic system, DuckDuckGo, with strongest over-indexing on Alternative energy (31.58× the country average).

Demographically, the Renewable energy audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Renewable energy fan in United States is balanced, around 38.1 years old, with strong Sustainability tendencies and a notable affinity for Alternative energy.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Renewable energy profile in United States.

Audience size
24.7M
in United States
Gender
49.0%♀
51.0% male
Age
38.1
average years
Country rank
#1247
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Renewable energy fans

49.0% are female, 51.0% are male, average age 38.1.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Renewable energy audience in United States
MetricValue
Female49.0%
Male51.0%
Average age38.1
Estimated audience size24,727,661
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Renewable energy audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3916%
40-4916%
50+23%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Renewable energy audience comes from United States.

Worldwide audience distribution share by country for Renewable energy
CountryShare
United States19.2%
Germany7.4%
Italy6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Renewable energy audience in United States is strongest.

Fig. 05

Top regions by affinity

Renewable energy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.56×
02Virginia~900K1.45×
03North Carolina~1M1.41×
04Georgia~1M1.26×
05Hawaii~100K1.23×
06Wyoming~50K1.23×
07Texas~2.5M1.22×
08New Mexico~100K1.19×
09California~3M1.15×
10New York~1.5M1.14×
11Massachusetts~500K1.11×
12Washington~500K1.09×
13Maryland~500K1.08×
14Colorado~400K1.08×
15Arizona~500K1.07×
16Alaska~60K1.07×
17North Dakota~50K1.07×
18Indiana~500K1.06×
19Mississippi~200K1.05×
20South Carolina~400K1.03×
21Connecticut~300K1.03×
22South Dakota~60K1.01×
23Oregon~300K1.00×
24Illinois~800K0.98×
25Kansas~200K0.96×
26Maine~80K0.95×
27Rhode Island~70K0.95×
28New Jersey~600K0.94×
29Minnesota~300K0.94×
30Kentucky~300K0.94×
31Nebraska~100K0.94×
32New Hampshire~90K0.94×
33Iowa~200K0.93×
34Wisconsin~300K0.92×
35Utah~200K0.92×
36Delaware~60K0.92×
37Pennsylvania~800K0.91×
38Louisiana~300K0.91×
39Nevada~200K0.91×
40Oklahoma~200K0.90×
41Missouri~400K0.89×
42Idaho~100K0.87×
43Florida~1.5M0.86×
44Montana~60K0.85×
45West Virginia~100K0.84×
46Ohio~600K0.81×
47Michigan~500K0.81×
48Alabama~300K0.78×
49Arkansas~200K0.77×
50Tennessee~400K0.74×
Fig. 06

Affinity by region

Affinity by region — Renewable energy, United States
0.74×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Renewable energy audience
#·InterestCategoryAffinity×
01Alternative energyHome & Garden31.58×
02Photovoltaic systemHome & Garden19.99×
03Effects of global warmingPolitics & Society19.96×
04Ro KhannaPolitics & Society13.57×
05DuckDuckGoInternet & Social Media13.12×
06GovernmentPolitics & Society12.16×
07Retirement ageBusiness & Career12.01×
08Wildlife tradePolitics & Society11.99×
09Gateway PunditNews10.75×
10Poultry farmingPolitics & Society10.09×
11Sustainable energyHome & Garden9.33×
12Investment strategyBusiness & Career8.26×
13Thomas MassiePolitics & Society7.67×
14Anthony EdwardsMovies & TV7.20×
15Tesla SuperchargerCars & Mobility6.72×
16Dick Van DykeMovies & TV5.77×
17MenardsHome & Garden5.44×
18Lindsey GrahamPolitics & Society4.85×
19Google DocsInternet & Social Media4.21×
20GmailInternet & Social Media4.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Renewable energy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Renewable energy audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.14×
Need for SecurityCONSERVATISM2.95×
PatriotismCONSERVATISM2.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Renewable energy audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Design AffinityPREMIUM0.90×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Renewable energy have in United States?

Renewable energy has an estimated audience of 24,727,661 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Renewable energy fans?

49.0% of Renewable energy fans are female, 51.0% are male, with an average age of 38.1 years.

03

Which brands do Renewable energy fans like most?

Renewable energy fans show strongest brand affinity for Alternative energy (31.58×), Photovoltaic system (19.99×), and DuckDuckGo (13.12×) over the country average.

04

Where do Renewable energy fans live in United States?

Renewable energy fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Renewable energy fans also like?

Beyond Renewable energy itself, the audience over-indexes on Photovoltaic system (19.99×), DuckDuckGo (13.12×), Government (12.16×), and Sustainable energy (9.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Renewable energy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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