Renewable energy Audience in Italy
Renewable energy has an estimated audience of 8,849,560 people in Italy. 41.8% are female, 58.2% are male, average age 45.6. Top regions: Lombardy, Campania, Lazio. Top brand affinities: Sustainable energy, Photovoltaics, Solar panel, Efficient energy use, Eni Plenitude.
The average Renewable energy fan in Italy is 45.6 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include Sustainable energy, Photovoltaics, Solar panel, with strongest over-indexing on Sustainable energy (11.69× the country average). Demographically, the Renewable energy audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Renewable energy fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 45.6 |
| Estimated audience size | 8,849,560 |
Audience persona
The typical Renewable energy fan in Italy is more male, around 45.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,851,644 | 1.19× |
| Campania | 1,408,517 | 1.42× |
| Lazio | 1,076,746 | 0.99× |
| Sicilia | 723,810 | 0.94× |
| Piedmont | 643,112 | 0.98× |
| Veneto | 628,441 | 0.9× |
| Emilia-Romagna | 623,822 | 0.86× |
| Puglia | 560,053 | 0.92× |
| Tuscany | 537,409 | 0.92× |
| Calabria | 438,971 | 1.62× |
| Friuli-Venezia Giulia | 156,808 | 0.94× |
| Marche | 151,372 | 0.69× |
| Trentino-Alto Adige/Südtirol | 150,642 | 0.9× |
| Liguria | 150,307 | 0.61× |
| Sardinia | 131,685 | 0.53× |
| Umbria | 127,321 | 0.89× |
| Abruzzo | 123,101 | 0.63× |
| Basilicata | 87,152 | 1.08× |
| Molise | 57,575 | 1.37× |
| Aosta Valley | 36,665 | 1.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 11.69× | Home & Garden |
| Photovoltaics | 15.34× | Home & Garden |
| Solar panel | 14.4× | Home & Garden |
| Efficient energy use | 10.23× | Technology & Electronics |
| Eni Plenitude | 8.93× | Home & Garden |
| Photovoltaic system | 10.24× | Home & Garden |
| Heat pump | 8.94× | Home & Garden |
| Energy conservation | 7.82× | Home & Garden |
| Saving | 5.04× | Business & Career |
| Octupus Energy | 9.78× | Business & Career |
| Wind power | 7.8× | Home & Garden |
| Sorgenia | 10.49× | Home & Garden |
| Small and medium enterprises | 3.96× | Business & Career |
| SuperEnalotto | 2.8× | Games |
| Boiler | 6.94× | Home & Garden |
| HVAC | 4.14× | Home & Garden |
| Solar energy | 3.73× | Home & Garden |
| Obi (store) | 4.73× | Shopping |
| Finance | 2.84× | Business & Career |
| UniCredit | 2.35× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.19 |
| Patriotism | CONSERVATISM | 1.66 |
| Community Orientation | OPEN | 1.57 |
| Quality Awareness | PREMIUM | 1.56 |
| Convenience Orientation | PREMIUM | 1.49 |
| Family Orientation | CONSERVATISM | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Germany | 7.4% |
| Italy | 6.9% |
See Renewable energy audiences in other countries
- Renewable energy — Germany
- Renewable energy — United States
- Renewable energy — United Kingdom
- Renewable energy — France
- Renewable energy — Spain
- Renewable energy — Brazil
- Renewable energy — Japan
- Renewable energy — South Korea
- Renewable energy — India
- Renewable energy — Canada
- Renewable energy — Mexico
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
Frequently asked questions
How many fans does Renewable energy have in Italy?
Renewable energy has an estimated audience of 8,849,560 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Renewable energy fans?
41.8% of Renewable energy fans are female, 58.2% are male, with an average age of 45.6 years.
Which brands do Renewable energy fans like most?
Renewable energy fans show strongest brand affinity for Sustainable energy (11.69×), Photovoltaics (15.34×), and Solar panel (14.4×) over the country average.
Where do Renewable energy fans live in Italy?
Renewable energy fans in Italy are most concentrated in Lombardy (reach 1,851,644), Campania (reach 1,408,517), and Lazio (reach 1,076,746). These three regions account for the largest share of the active audience.
What other brands do Renewable energy fans also like?
Beyond Renewable energy itself, the audience over-indexes on Photovoltaics (15.34×), Solar panel (14.4×), Efficient energy use (10.23×), and Eni Plenitude (8.93×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.