A data profile of the people who buy, follow and care about Renewable energy in Italy — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 8,849,560 people in Italy.
The average Renewable energy fan in Italy is 45.6 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Sustainable energy, Photovoltaics, Solar panel, with strongest over-indexing on Sustainable energy (11.69× the country average).
Demographically, the Renewable energy audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Sustainability, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Renewable energy fan in Italy is more male, around 45.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Renewable energy profile in Italy.
41.8% are female, 58.2% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 45.6 |
| Estimated audience size | 8,849,560 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 40% |
of the worldwide Renewable energy audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.2% |
| Germany | 7.4% |
| Italy | 6.9% |
Where the Renewable energy audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 1.28× | |
| 02 | Calabria | ~300K | 1.24× | |
| 03 | Lombardy | ~2M | 1.16× | |
| 04 | Aosta Valley | ~20K | 1.05× | |
| 05 | Molise | ~40K | 1.04× | |
| 06 | Basilicata | ~80K | 1.01× | |
| 07 | Lazio | ~1M | 1.00× | |
| 08 | Piedmont | ~600K | 0.99× | |
| 09 | Friuli-Venezia Giulia | ~200K | 0.99× | |
| 10 | Trentino-Alto Adige/Südtirol | ~200K | 0.98× | |
| 11 | Umbria | ~100K | 0.98× | |
| 12 | Sicilia | ~700K | 0.97× | |
| 13 | Puglia | ~600K | 0.96× | |
| 14 | Tuscany | ~600K | 0.96× | |
| 15 | Veneto | ~700K | 0.94× | |
| 16 | Emilia-Romagna | ~700K | 0.93× | |
| 17 | Marche | ~200K | 0.93× | |
| 18 | Abruzzo | ~200K | 0.93× | |
| 19 | Liguria | ~200K | 0.91× | |
| 20 | Sardinia | ~200K | 0.91× |
The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaics | Home & Garden | 15.34× | ||
| 02 | Solar panel | Home & Garden | 14.40× | ||
| 03 | Sustainable energy | Home & Garden | 11.69× | ||
| 04 | Sorgenia | Home & Garden | 10.49× | ||
| 05 | Photovoltaic system | Home & Garden | 10.24× | ||
| 06 | Efficient energy use | Technology & Electronics | 10.23× | ||
| 07 | Octupus Energy | Business & Career | 9.78× | ||
| 08 | Heat pump | Home & Garden | 8.94× | ||
| 09 | Eni Plenitude | Home & Garden | 8.93× | ||
| 10 | Energy conservation | Home & Garden | 7.82× | ||
| 11 | Wind power | Home & Garden | 7.80× | ||
| 12 | Boiler | Home & Garden | 6.94× | ||
| 13 | Saving | Business & Career | 5.04× | ||
| 14 | Obi (store) | Shopping | 4.73× | ||
| 15 | HVAC | Home & Garden | 4.14× | ||
| 16 | Small and medium enterprises | Business & Career | 3.96× | ||
| 17 | Solar energy | Home & Garden | 3.73× | ||
| 18 | Finance | Business & Career | 2.84× | ||
| 19 | SuperEnalotto | Games | 2.80× | ||
| 20 | UniCredit | Business & Career | 2.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 3.28× | |
| Need for Security | CONSERVATISM | 2.10× | |
| DIY Mentality | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.56× | |
| Pet Ownership | JOY | 0.76× | |
| Travelling | THRILL | 0.78× |
Renewable energy has an estimated audience of 8,849,560 people in Italy, concentrated in Lombardy and Campania.
41.8% of Renewable energy fans are female, 58.2% are male, with an average age of 45.6 years.
Renewable energy fans show strongest brand affinity for Sustainable energy (11.69×), Photovoltaics (15.34×), and Solar panel (14.4×) over the country average.
Renewable energy fans in Italy are most concentrated in Lombardy (reach ~2M), Campania (reach ~1.5M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Renewable energy itself, the audience over-indexes on Photovoltaics (15.34×), Solar panel (14.4×), Efficient energy use (10.23×), and Eni Plenitude (8.93×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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