A data profile of the people who buy, follow and care about SuperEnalotto in Italy — modelled from more than twelve digital signal sources. SuperEnalotto has an estimated audience of 14,427,640 people in Italy.
The average SuperEnalotto fan in Italy is 49.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Eurojackpot, Win for Life, Catholic Church, with strongest over-indexing on Eurojackpot (109.49× the country average).
Demographically, the SuperEnalotto audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical SuperEnalotto fan in Italy is more female, around 49.5 years old, with strong Spirituality tendencies and a notable affinity for Eurojackpot.
The key figures that characterise the SuperEnalotto profile in Italy.
56.7% are female, 43.3% are male, average age 49.5.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 49.5 |
| Estimated audience size | 14,427,640 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 9% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 51% |
of the worldwide SuperEnalotto audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 93.3% |
| Germany | 1.3% |
| Romania | 1.0% |
Where the SuperEnalotto audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~1.5M | 1.35× | |
| 02 | Calabria | ~600K | 1.27× | |
| 03 | Puglia | ~1M | 1.23× | |
| 04 | Sardinia | ~500K | 1.19× | |
| 05 | Lazio | ~2M | 1.14× | |
| 06 | Abruzzo | ~400K | 1.13× | |
| 07 | Lombardy | ~3M | 1.09× | |
| 08 | Tuscany | ~1M | 1.04× | |
| 09 | Emilia-Romagna | ~1M | 1.03× | |
| 10 | Piedmont | ~1M | 1.03× | |
| 11 | Friuli-Venezia Giulia | ~300K | 1.03× | |
| 12 | Marche | ~400K | 0.98× | |
| 13 | Liguria | ~400K | 0.94× | |
| 14 | Basilicata | ~100K | 0.94× | |
| 15 | Veneto | ~1M | 0.92× | |
| 16 | Umbria | ~200K | 0.87× | |
| 17 | Trentino-Alto Adige/Südtirol | ~200K | 0.71× | |
| 18 | Molise | ~50K | 0.70× | |
| 19 | Aosta Valley | ~20K | 0.43× |
The strongest cross-interests of the SuperEnalotto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Win for Life | Games | 113.37× | ||
| 02 | Eurojackpot | Games | 109.49× | ||
| 03 | Divination | Health | 11.40× | ||
| 04 | Snai | Games | 9.87× | ||
| 05 | Mediumship | Politics & Society | 9.62× | ||
| 06 | Freeware | Technology & Electronics | 9.55× | ||
| 07 | Soul | Health | 9.52× | ||
| 08 | Spiders | Music & Radio | 9.26× | ||
| 09 | Heart (novel) | Literature | 8.71× | ||
| 10 | Mindfulness | Health | 8.25× | ||
| 11 | Catholic Church | Politics & Society | 7.93× | ||
| 12 | Jesus | Politics & Society | 7.93× | ||
| 13 | Angel | Politics & Society | 7.34× | ||
| 14 | Human sexuality | Kids & Family | 7.23× | ||
| 15 | Virtue | Politics & Society | 6.64× | ||
| 16 | Tombola (bingo company) | Games | 5.99× | ||
| 17 | Meditation | Health | 5.71× | ||
| 18 | Wellness (alternative medicine) | Health | 4.36× | ||
| 19 | God | Politics & Society | 4.34× | ||
| 20 | Religion | Business & Career | 4.29× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 5.92× | |
| Mindfulness | BALANCE | 3.85× | |
| Risk Appetite | THRILL | 2.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.89× | |
| Early Adopter Mentality | POWER | 0.98× | |
| Luxury Orientation | PREMIUM | 0.98× |
SuperEnalotto's target market in Italy covers an estimated 14,427,640 people, concentrated in Lombardy and Lazio.
56.7% of the SuperEnalotto audience are female, 43.3% are male, with an average age of 49.5 years.
SuperEnalotto fans show strongest brand affinity for Eurojackpot (109.49×), Win for Life (113.37×), and Catholic Church (7.93×) over the country average.
SuperEnalotto fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2M), and Sicilia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond SuperEnalotto itself, the audience over-indexes on Win for Life (113.37×), Catholic Church (7.93×), Jesus (7.93×), and Virtue (6.64×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for SuperEnalotto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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