SuperEnalotto Target Market in Italy
SuperEnalotto has an estimated audience of 14,427,640 people in Italy. 56.7% are female, 43.3% are male, average age 49.5. Top regions: Lombardy, Lazio, Sicilia. Top brand affinities: Eurojackpot, Win for Life, Catholic Church, Pope Francis, Jesus.
The average SuperEnalotto fan in Italy is 49.5 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Sicilia. Top brand affinities include Eurojackpot, Win for Life, Catholic Church, with strongest over-indexing on Eurojackpot (109.49× the country average). Demographically, the SuperEnalotto audience skews more female with an average age of 49.5, and over-indexes on personality traits such as Spirituality, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
Customer demographics of SuperEnalotto
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 49.5 |
| Estimated audience size | 14,427,640 |
Audience persona
The typical SuperEnalotto fan in Italy is more female, around 49.5 years old, with strong Spirituality tendencies and a notable affinity for Eurojackpot.
SuperEnalotto customers by region in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~3M | 1.09× |
| Lazio | ~2M | 1.14× |
| Sicilia | ~1.5M | 1.35× |
| Puglia | ~1M | 1.23× |
| Emilia-Romagna | ~1M | 1.03× |
| Piedmont | ~1M | 1.03× |
| Veneto | ~1M | 0.92× |
| Tuscany | ~1M | 1.04× |
| Calabria | ~600K | 1.27× |
| Sardinia | ~500K | 1.19× |
| Liguria | ~400K | 0.94× |
| Abruzzo | ~400K | 1.13× |
| Marche | ~400K | 0.98× |
| Friuli-Venezia Giulia | ~300K | 1.03× |
| Umbria | ~200K | 0.87× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.71× |
| Basilicata | ~100K | 0.94× |
| Molise | ~50K | 0.7× |
| Aosta Valley | ~20K | 0.43× |
Top brand affinities of the SuperEnalotto audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eurojackpot | 109.49× | Games |
| Win for Life | 113.37× | Games |
| Catholic Church | 7.93× | Politics & Society |
| Pope Francis | 7.09× | Politics & Society |
| Jesus | 7.93× | Politics & Society |
| Virtue | 6.64× | Politics & Society |
| Heart (novel) | 8.71× | Literature |
| Soul | 9.52× | Health |
| Human sexuality | 7.23× | Kids & Family |
| Freeware | 9.55× | Technology & Electronics |
| Angel | 7.34× | Politics & Society |
| Spiders | 9.26× | Music & Radio |
| Snai | 9.87× | Games |
| Tombola (bingo company) | 5.99× | Games |
| God | 4.34× | Politics & Society |
| Religion | 4.29× | Business & Career |
| Meditation | 5.71× | Health |
| Wellness (alternative medicine) | 4.36× | Health |
| Mediumship | 9.62× | Politics & Society |
| Mindfulness | 8.25× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 5.92 |
| Mindfulness | BALANCE | 3.85 |
| Risk Appetite | THRILL | 2.04 |
| Career Orientation | POWER | 1.57 |
| Need for Security | CONSERVATISM | 1.41 |
| Convenience Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 93.3% |
| Germany | 1.3% |
| Romania | 1.0% |
See SuperEnalotto audiences in other countries
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Frequently asked questions
Who is SuperEnalotto's target market in Italy?
SuperEnalotto's target market in Italy covers an estimated 14,427,640 people, concentrated in Lombardy and Lazio.
What is the gender split and age of SuperEnalotto customers?
56.7% of the SuperEnalotto audience are female, 43.3% are male, with an average age of 49.5 years.
Which brands do SuperEnalotto fans like most?
SuperEnalotto fans show strongest brand affinity for Eurojackpot (109.49×), Win for Life (113.37×), and Catholic Church (7.93×) over the country average.
Where do SuperEnalotto fans live in Italy?
SuperEnalotto fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2M), and Sicilia (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do SuperEnalotto fans also like?
Beyond SuperEnalotto itself, the audience over-indexes on Win for Life (113.37×), Catholic Church (7.93×), Pope Francis (7.09×), and Jesus (7.93×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for SuperEnalotto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.