A data profile of the people who buy, follow and care about Snai in Italy — modelled from more than twelve digital signal sources. Snai has an estimated audience of 3,939,184 people in Italy.
The average Snai fan in Italy is 35.3 years old, more male, and lives primarily in Campania.
The audience is concentrated in Campania, Lombardy, Lazio.
Top brand affinities include Online casino, SuperEnalotto, Sports betting, with strongest over-indexing on Online casino (106.95× the country average).
Demographically, the Snai audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Snai fan in Italy is more male, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for Online casino.
The key figures that characterise the Snai profile in Italy.
22.9% are female, 77.1% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 35.3 |
| Estimated audience size | 3,939,184 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 15% |
of the worldwide Snai audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.0% |
| Germany | 0.3% |
| Switzerland | 0.3% |
Where the Snai audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~700K | 1.71× | |
| 02 | Puglia | ~400K | 1.67× | |
| 03 | Sicilia | ~600K | 1.65× | |
| 04 | Lazio | ~600K | 1.33× | |
| 05 | Tuscany | ~300K | 1.22× | |
| 06 | Marche | ~100K | 1.19× | |
| 07 | Calabria | ~100K | 1.18× | |
| 08 | Basilicata | ~40K | 1.16× | |
| 09 | Abruzzo | ~90K | 1.08× | |
| 10 | Lombardy | ~700K | 1.04× | |
| 11 | Molise | ~20K | 0.98× | |
| 12 | Umbria | ~60K | 0.89× | |
| 13 | Piedmont | ~200K | 0.80× | |
| 14 | Emilia-Romagna | ~200K | 0.77× | |
| 15 | Sardinia | ~80K | 0.76× | |
| 16 | Liguria | ~80K | 0.72× | |
| 17 | Friuli-Venezia Giulia | ~40K | 0.58× | |
| 18 | Veneto | ~200K | 0.52× | |
| 19 | Aosta Valley | ~4K | 0.39× | |
| 20 | Trentino-Alto Adige/Südtirol | ~30K | 0.37× |
The strongest cross-interests of the Snai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online casino | Games | 106.95× | ||
| 02 | Norwich City F.C. | Sports | 38.81× | ||
| 03 | Portsmouth F.C. | Sports | 31.60× | ||
| 04 | Swansea City A.F.C. | Sports | 24.39× | ||
| 05 | Sports betting | Games | 17.71× | ||
| 06 | Crystal Palace F.C. | Sports | 17.65× | ||
| 07 | Southampton F.C. | Sports | 16.71× | ||
| 08 | Mobile gambling | Games | 13.67× | ||
| 09 | Wolverhampton Wanderers F.C. | Sports | 12.61× | ||
| 10 | Fulham F.C. | Sports | 11.71× | ||
| 11 | Unibet | Games | 10.60× | ||
| 12 | SuperEnalotto | Games | 9.87× | ||
| 13 | Everton F.C. | Sports | 8.21× | ||
| 14 | Slot machine | Games | 7.90× | ||
| 15 | Lottery | Games | 7.79× | ||
| 16 | Casino games | Games | 6.91× | ||
| 17 | Career development | Business & Career | 6.77× | ||
| 18 | Online gambling | Games | 6.43× | ||
| 19 | Gambling | Games | 5.01× | ||
| 20 | A.C. Milan | Sports | 2.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.06× | |
| Risk Appetite | THRILL | 1.79× | |
| Convenience Orientation | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.60× | |
| DIY Mentality | THRILL | 0.62× | |
| Travelling | THRILL | 0.74× |
Snai's target market in Italy covers an estimated 3,939,184 people, concentrated in Campania and Lombardy.
22.9% of the Snai audience are female, 77.1% are male, with an average age of 35.3 years.
Snai fans show strongest brand affinity for Online casino (106.95×), SuperEnalotto (9.87×), and Sports betting (17.71×) over the country average.
Snai fans in Italy are most concentrated in Campania (reach ~700K), Lombardy (reach ~700K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Snai itself, the audience over-indexes on SuperEnalotto (9.87×), Sports betting (17.71×), Norwich City F.C. (38.81×), and Portsmouth F.C. (31.6×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Snai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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