A data profile of the people who buy, follow and care about Goldbet in Italy — modelled from more than twelve digital signal sources. Goldbet has an estimated audience of 4,727,953 people in Italy.
The average Goldbet fan in Italy is 35.3 years old, more male, and lives primarily in Sicilia.
The audience is concentrated in Sicilia, Campania, Lazio.
Top brand affinities include Online casino, Sports betting, SuperEnalotto, with strongest over-indexing on Online casino (73.05× the country average).
Demographically, the Goldbet audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Goldbet fan in Italy is more male, around 35.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Online casino.
The key figures that characterise the Goldbet profile in Italy.
22.9% are female, 77.1% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 35.3 |
| Estimated audience size | 4,727,953 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 15% |
Where the Goldbet audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~1.5M | 3.97× | |
| 02 | Campania | ~1.5M | 3.03× | |
| 03 | Puglia | ~600K | 1.74× | |
| 04 | Abruzzo | ~100K | 1.44× | |
| 05 | Lazio | ~800K | 1.32× | |
| 06 | Molise | ~20K | 0.97× | |
| 07 | Basilicata | ~40K | 0.93× | |
| 08 | Marche | ~100K | 0.82× | |
| 09 | Piedmont | ~200K | 0.68× | |
| 10 | Lombardy | ~600K | 0.66× | |
| 11 | Emilia-Romagna | ~200K | 0.64× | |
| 12 | Tuscany | ~200K | 0.61× | |
| 13 | Sardinia | ~70K | 0.55× | |
| 14 | Liguria | ~60K | 0.47× | |
| 15 | Umbria | ~30K | 0.38× | |
| 16 | Veneto | ~100K | 0.28× | |
| 17 | Trentino-Alto Adige/Südtirol | ~20K | 0.21× | |
| 18 | Aosta Valley | ~2K | 0.20× | |
| 19 | Friuli-Venezia Giulia | ~20K | 0.19× |
The strongest cross-interests of the Goldbet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online casino | Games | 73.05× | ||
| 02 | Norwich City F.C. | Sports | 26.50× | ||
| 03 | Portsmouth F.C. | Sports | 21.60× | ||
| 04 | Sports betting | Games | 16.39× | ||
| 05 | Crystal Palace F.C. | Sports | 12.80× | ||
| 06 | Betfair | Games | 12.40× | ||
| 07 | Southampton F.C. | Sports | 12.10× | ||
| 08 | Mobile gambling | Games | 11.93× | ||
| 09 | Bet365 | Games | 10.88× | ||
| 10 | Unibet | Games | 10.64× | ||
| 11 | SuperEnalotto | Games | 7.10× | ||
| 12 | Online gambling | Games | 6.94× | ||
| 13 | Lottery | Games | 6.77× | ||
| 14 | Slot machine | Games | 6.63× | ||
| 15 | Gambling | Games | 4.16× | ||
| 16 | Serie B | Sports | 3.05× | ||
| 17 | Tuttosport | Sports | 2.51× | ||
| 18 | Como 1907 | Sports | 2.49× | ||
| 19 | A.C. Milan | Sports | 2.14× | ||
| 20 | FIFA World Cup | Sports | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.72× | |
| Career Orientation | POWER | 1.68× | |
| Risk Appetite | THRILL | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.56× | |
| DIY Mentality | THRILL | 0.61× | |
| Mindfulness | BALANCE | 0.65× |
Goldbet's target market in Italy covers an estimated 4,727,953 people, concentrated in Sicilia and Campania.
22.9% of the Goldbet audience are female, 77.1% are male, with an average age of 35.3 years.
Goldbet fans show strongest brand affinity for Online casino (73.05×), Sports betting (16.39×), and SuperEnalotto (7.1×) over the country average.
Goldbet fans in Italy are most concentrated in Sicilia (reach ~1.5M), Campania (reach ~1.5M), and Lazio (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Goldbet itself, the audience over-indexes on Sports betting (16.39×), SuperEnalotto (7.1×), Betfair (12.4×), and Bet365 (10.88×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Goldbet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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