A data profile of the people who buy, follow and care about Gambling in Italy — modelled from more than twelve digital signal sources. Gambling has an estimated audience of 6,724,182 people in Italy.
The average Gambling fan in Italy is 41.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Slot machine, Casino games, SuperEnalotto, with strongest over-indexing on Slot machine (7.32× the country average).
Demographically, the Gambling audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gambling fan in Italy is more male, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Slot machine.
The key figures that characterise the Gambling profile in Italy.
37.8% are female, 62.2% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 37.8% |
| Male | 62.2% |
| Average age | 41.5 |
| Estimated audience size | 6,724,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Gambling audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
Where the Gambling audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1.5M | 1.37× | |
| 02 | Trentino-Alto Adige/Südtirol | ~200K | 1.37× | |
| 03 | Lazio | ~1M | 1.22× | |
| 04 | Emilia-Romagna | ~700K | 1.20× | |
| 05 | Campania | ~900K | 1.14× | |
| 06 | Sicilia | ~700K | 1.14× | |
| 07 | Veneto | ~600K | 1.14× | |
| 08 | Puglia | ~500K | 1.10× | |
| 09 | Abruzzo | ~200K | 1.09× | |
| 10 | Piedmont | ~500K | 1.07× | |
| 11 | Tuscany | ~500K | 1.03× | |
| 12 | Marche | ~200K | 1.03× | |
| 13 | Friuli-Venezia Giulia | ~100K | 1.02× | |
| 14 | Sardinia | ~200K | 0.97× | |
| 15 | Calabria | ~200K | 0.95× | |
| 16 | Aosta Valley | ~20K | 0.94× | |
| 17 | Basilicata | ~60K | 0.93× | |
| 18 | Molise | ~30K | 0.92× | |
| 19 | Umbria | ~100K | 0.88× | |
| 20 | Liguria | ~200K | 0.87× |
The strongest cross-interests of the Gambling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slot machine | Games | 7.32× | ||
| 02 | Mobile gambling | Games | 6.88× | ||
| 03 | Casino games | Games | 6.72× | ||
| 04 | LeoVegas | Games | 6.25× | ||
| 05 | Blackjack | Games | 5.16× | ||
| 06 | Casino | Games | 5.06× | ||
| 07 | Snai | Games | 5.01× | ||
| 08 | Betfair | Games | 4.95× | ||
| 09 | Goldbet | Games | 4.16× | ||
| 10 | Poker | Games | 4.07× | ||
| 11 | Sports betting | Games | 4.01× | ||
| 12 | Sisal Matchpoint | Sports | 3.71× | ||
| 13 | Eurobet | Games | 3.24× | ||
| 14 | SuperEnalotto | Games | 2.80× | ||
| 15 | Twitch | Games | 2.78× | ||
| 16 | Mobile game | Games | 2.07× | ||
| 17 | UEFA Europa League | Sports | 1.99× | ||
| 18 | UEFA Champions League | Sports | 1.73× | ||
| 19 | FIFA World Cup | Sports | 1.67× | ||
| 20 | A.C. Milan | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.36× | |
| Price Sensitivity | PREMIUM | 1.26× | |
| Social Media Usage | JOY | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.60× | |
| Mindfulness | BALANCE | 0.69× | |
| Individualism | JOY | 0.69× |
Gambling has an estimated audience of 6,724,182 people in Italy, concentrated in Lombardy and Lazio.
37.8% of Gambling fans are female, 62.2% are male, with an average age of 41.5 years.
Gambling fans show strongest brand affinity for Slot machine (7.32×), Casino games (6.72×), and SuperEnalotto (2.8×) over the country average.
Gambling fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1M), and Campania (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Gambling itself, the audience over-indexes on Casino games (6.72×), SuperEnalotto (2.8×), Snai (5.01×), and Casino (5.06×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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