Gambling Audience in Mexico
Gambling has an estimated audience of 5,521,463 people in Mexico. 42.3% are female, 57.7% are male, average age 33.7. Top regions: State of Mexico, Distrito Federal, Jalisco.
The average Gambling fan in Mexico is 33.7 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Demographically, the Gambling audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Mindfulness, Spirituality.
Category: Games · Type: Topic
Demographics of Gambling fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 33.7 |
| Estimated audience size | 5,521,463 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,038,637 | 1.37× |
| Distrito Federal | 716,249 | 0.99× |
| Jalisco | 550,248 | 1.35× |
| Nuevo Leon | 521,612 | 1.57× |
| Baja California | 399,395 | 1.74× |
| Veracruz (state) | 303,726 | 0.93× |
| Puebla | 277,598 | 0.95× |
| Chihuahua | 251,393 | 1.32× |
| Guanajuato | 213,275 | 0.82× |
| Coahuila de Zaragoza | 195,895 | 1.18× |
| Michoacan de Ocampo | 161,267 | 0.84× |
| Sinaloa | 157,465 | 1.07× |
| Yucatan | 140,861 | 1.23× |
| Hidalgo | 101,187 | 0.76× |
| Chiapas | 99,924 | 0.6× |
| Morelos | 92,761 | 0.97× |
| Oaxaca | 86,449 | 0.57× |
| Guerrero | 83,987 | 0.6× |
| Aguascalientes | 73,619 | 1.05× |
| Durango | 70,476 | 0.92× |
| Baja California Sur | 57,571 | 1.31× |
| Zacatecas | 50,011 | 0.71× |
| Nayarit | 49,951 | 0.94× |
| Colima | 34,664 | 0.98× |
| Campeche | 31,494 | 0.75× |
| Tlaxcala | 30,760 | 0.49× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.77 |
| Spirituality | BALANCE | 1.48 |
| Risk Appetite | THRILL | 1.34 |
| Travelling | THRILL | 1.28 |
| Patriotism | CONSERVATISM | 1.11 |
| Urban Lifestyle | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| United Kingdom | 5.8% |
| India | 5.7% |
See Gambling audiences in other countries
More Games audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.