How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | GGames | 15M | 1.8% | 33.3 | 47.7% | |
| 2 | VVideo games | 12M | 2.2% | 33.1 | 46.1% | Gaming genre |
| 3 | TToys | 8.5M | 2.4% | 33.5 | 55.6% | |
| 4 | FFirst-person shooter games | 7M | 2.8% | 31.0 | 43.5% | Gaming genre |
| 5 | GGamer | 6.8M | 3.2% | 31.2 | 40.2% | |
| 6 | OOnline games | 6.1M | 2.2% | 32.6 | 44.8% | Gaming genre |
| 7 | GGambling | 5.5M | 2.4% | 33.7 | 42.3% | |
| 8 | MMobile game | 4.8M | 1.7% | 34.4 | 45.5% | Gaming genre |
| 9 | TTwitch | 4.6M | 3.0% | 20.6 | 6.3% | |
| 10 | CCard games | 4.2M | 2.5% | 33.7 | 44.7% | Gaming genre |
| 11 | XXbox | 4.2M | 6.0% | 28.8 | 35.9% | Console |
| 12 | RRole-playing games | 4.1M | 2.3% | 31.0 | 37.6% | Gaming genre |
| 13 | PPuzzle video games | 3.8M | 2.4% | 34.2 | 53.5% | Gaming genre |
| 14 | EEpic Games | 3.7M | 4.5% | 27.4 | 28.5% | |
| 15 | SSports games | 3.5M | 2.9% | 33.5 | 38.5% | Gaming genre |
| 16 | UUltimate Fighting Championship (video game) | 3.5M | 1.9% | — | — | |
| 17 | RRoblox | 3.2M | 1.9% | 26.3 | 37.7% | Video game |
| 18 | FFortnite | 3.2M | 3.1% | 28.3 | 32.0% | Shooter |
| 19 | CCrossword | 3.1M | 4.2% | 34.2 | 46.6% | Video game |
| 20 | AAction games | 3.1M | 2.0% | 31.8 | 37.9% | Gaming genre |
| 21 | RRacing games | 3M | 3.0% | 32.7 | 37.3% | Gaming genre |
| 22 | SSteam | 2.8M | 2.2% | 28.2 | 32.0% | |
| 23 | TTabletop game | 2.8M | 3.1% | 29.3 | 36.0% | Gaming genre |
| 24 | MMinecraft | 2.7M | 3.2% | 27.1 | 31.8% | Open world game |
| 25 | BBoard games | 2.6M | 2.0% | 33.2 | 48.0% | Gaming genre |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular games audiences compiled?
Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each games audience by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest games audience in Mexico?
Games currently leads with an estimated audience of 15M people in Mexico.