Rascasse Audience Intelligence

Video games Audience in Mexico

Name: Video games — Mexico
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Video games in Mexico — modelled from more than twelve digital signal sources. Video games has an estimated audience of 12,335,172 people in Mexico.

#1among Gaming genre in Mexico #38among Topic in Mexico #2in Games

The average Video games fan in Mexico is 33.1 years old, balanced, and lives primarily in State of Mexico.

The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Video games profile in Mexico.

Audience size

12.3M

in Mexico

Gender

46.1%♀

53.9% male

Age

33.1

average years

Country rank

#65

Topic in Mexico

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Video games fans

46.1% are female, 53.9% are male, average age 33.1.

Fig. 02

Gender split

46.1%

Female

53.9%

Male

Demographic split for Video games audience in Mexico
Metric	Value
Female	46.1%
Male	53.9%
Average age	33.1
Estimated audience size	12,335,172

Fig. 03

Age distribution

Age distribution of the Video games audience in Mexico
Age bracket	Share	%
16-19		36%
20-29		22%
30-39		18%
40-49		15%
50+		9%

Fig. 04

Worldwide distribution

2.2%

of the worldwide Video games audience comes from Mexico.

Worldwide audience distribution share by country for Video games
Country	Share
United States	19.5%
India	5.7%
Brazil	4.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Video games audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Video games fans by region: top regions in Mexico
#	Region	Reach	×
01	Baja California	~800K	1.62×
02	Chihuahua	~500K	1.23×
03	Puebla	~800K	1.16×
04	Nuevo Leon	~900K	1.15×
05	Veracruz (state)	~800K	1.13×
06	Jalisco	~1M	1.10×
07	Distrito Federal	~2M	1.09×
08	Yucatan	~300K	1.09×
09	State of Mexico	~2M	1.06×
10	Aguascalientes	~200K	1.02×
11	Baja California Sur	~100K	1.01×
12	Michoacan de Ocampo	~400K	1.00×
13	Guanajuato	~600K	0.99×
14	Hidalgo	~300K	0.99×
15	Morelos	~200K	0.97×
16	Coahuila de Zaragoza	~400K	0.96×
17	Durango	~200K	0.95×
18	Tlaxcala	~100K	0.95×
19	Campeche	~90K	0.92×
20	Colima	~70K	0.92×
21	Chiapas	~300K	0.91×
22	Zacatecas	~100K	0.91×
23	Guerrero	~300K	0.89×
24	Nayarit	~100K	0.89×
25	Sinaloa	~300K	0.85×
26	Oaxaca	~300K	0.83×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in Mexico

First-person shooter games (6,966,565)
Online games (6,102,221)
Mobile game (4,779,136)
Card games (4,221,915)
Role-playing games (4,103,106)

See Video games audiences in other countries

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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