Video games Audience in Mexico
Video games has an estimated audience of 12,335,172 people in Mexico. 46.1% are female, 53.9% are male, average age 33.1. Top regions: State of Mexico, Distrito Federal, Jalisco.
The average Video games fan in Mexico is 33.1 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Demographically, the Video games audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Video games fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 33.1 |
| Estimated audience size | 12,335,172 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,805,866 | 1.07× |
| Distrito Federal | 1,780,673 | 1.1× |
| Jalisco | 1,012,566 | 1.11× |
| Baja California | 875,188 | 1.71× |
| Nuevo Leon | 862,755 | 1.17× |
| Veracruz (state) | 839,762 | 1.16× |
| Puebla | 780,448 | 1.19× |
| Guanajuato | 575,483 | 0.99× |
| Chihuahua | 546,792 | 1.28× |
| Michoacan de Ocampo | 426,810 | 1× |
| Coahuila de Zaragoza | 347,283 | 0.94× |
| Chiapas | 321,838 | 0.87× |
| Hidalgo | 293,808 | 0.98× |
| Yucatan | 288,593 | 1.13× |
| Sinaloa | 261,247 | 0.8× |
| Guerrero | 256,153 | 0.82× |
| Oaxaca | 251,117 | 0.74× |
| Morelos | 202,965 | 0.95× |
| Aguascalientes | 162,252 | 1.04× |
| Durango | 154,685 | 0.91× |
| Zacatecas | 127,366 | 0.81× |
| Tlaxcala | 126,549 | 0.89× |
| Baja California Sur | 100,145 | 1.02× |
| Nayarit | 91,185 | 0.76× |
| Campeche | 75,065 | 0.8× |
| Colima | 62,249 | 0.79× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 1.99 |
| Price Sensitivity | PREMIUM | 1.85 |
| Career Orientation | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
See Video games audiences in other countries
More Gaming genre audiences in Mexico
- First-person shooter games (6,966,565)
- Online games (6,102,221)
- Mobile game (4,779,136)
- Card games (4,221,915)
- Role-playing games (4,103,106)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.