Video games Audience in France
Video games has an estimated audience of 15,623,127 people in France. 43.8% are female, 56.2% are male, average age 41.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Harry Potter, Superman, EBay, Nike, Mobile game.
The average Video games fan in France is 41.1 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Harry Potter, Superman, EBay, with strongest over-indexing on Harry Potter (1.55× the country average). Demographically, the Video games audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Video games fans
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 41.1 |
| Estimated audience size | 15,623,127 |
Audience persona
The typical Video games fan in France is more male, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,507,468 | 1.25× |
| Auvergne-Rhône-Alpes | 2,306,952 | 1.25× |
| Hauts-de-France | 1,678,918 | 1.22× |
| Occitanie | 1,491,310 | 1.1× |
| Provence-Alpes-Côte d'Azur | 1,376,560 | 1.19× |
| Grand Est | 1,356,666 | 1.07× |
| Nouvelle-Aquitaine | 1,269,345 | 0.92× |
| Pays de la Loire | 766,534 | 0.88× |
| Normandy | 740,790 | 0.97× |
| Brittany | 611,208 | 0.8× |
| Centre-Val de Loire | 556,066 | 0.95× |
| Bourgogne-Franche-Comté | 541,504 | 0.86× |
| Corsica | 40,290 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.55× | Movies & TV |
| Superman | 1.69× | Movies & TV |
| EBay | 1.51× | Shopping |
| Nike | 1.68× | Fashion & Accessoires |
| Mobile game | 1.6× | Games |
| Chat GPT | 1.54× | Technology & Electronics |
| Uniqlo | 1.51× | Shopping |
| Manga | 1.7× | Literature |
| Online games | 1.6× | Games |
| New Balance | 1.71× | Fashion & Accessoires |
| Role-playing games | 1.84× | Games |
| Twitch | 1.63× | Games |
| Instant Gaming | 1.96× | Games |
| PC game | 2× | Games |
| Gaming computer | 2.03× | Technology & Electronics |
| Massively multiplayer online role-playing games | 1.94× | Games |
| Hermès | 1.51× | Fashion & Accessoires |
| One Piece | 1.76× | Movies & TV |
| Gaming | 2.04× | Games |
| Playstation 5 | 1.68× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.46 |
| Patriotism | CONSERVATISM | 1.4 |
| Extroversion | THRILL | 1.33 |
| Design Affinity | PREMIUM | 1.29 |
| Social Media Usage | JOY | 1.28 |
| DIY Mentality | THRILL | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
See Video games audiences in other countries
More Gaming genre audiences in France
- Mobile game (8,717,788)
- Online games (6,393,162)
- First-person shooter games (5,958,993)
- Puzzle video games (4,973,685)
- Card games (4,940,010)
Frequently asked questions
How many fans does Video games have in France?
Video games has an estimated audience of 15,623,127 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Video games fans?
43.8% of Video games fans are female, 56.2% are male, with an average age of 41.1 years.
Which brands do Video games fans like most?
Video games fans show strongest brand affinity for Harry Potter (1.55×), Superman (1.69×), and EBay (1.51×) over the country average.
Where do Video games fans live in France?
Video games fans in France are most concentrated in Île-de-France (reach 3,507,468), Auvergne-Rhône-Alpes (reach 2,306,952), and Hauts-de-France (reach 1,678,918). These three regions account for the largest share of the active audience.
What other brands do Video games fans also like?
Beyond Video games itself, the audience over-indexes on Superman (1.69×), EBay (1.51×), Nike (1.68×), and Mobile game (1.6×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.