Video games Audience in Germany
Video games has an estimated audience of 15,840,709 people in Germany. 43.2% are female, 56.8% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mobile game, Barbie, Twitch, Gamer, Fortnite.
The average Video games fan in Germany is 37.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mobile game, Barbie, Twitch, with strongest over-indexing on Mobile game (2.02× the country average). Demographically, the Video games audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Video games fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 37.3 |
| Estimated audience size | 15,840,709 |
Audience persona
The typical Video games fan in Germany is more male, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Mobile game.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,539,014 | 1.02× |
| Bayern | 2,563,200 | 1.01× |
| Baden-Württemberg | 2,132,236 | 0.99× |
| Hessen | 1,599,670 | 1.33× |
| Niedersachsen | 1,437,340 | 0.93× |
| Berlin | 1,150,994 | 1.63× |
| Rheinland-Pfalz | 920,098 | 1.16× |
| Sachsen | 674,391 | 0.87× |
| Schleswig-Holstein | 550,201 | 0.97× |
| Brandenburg | 419,584 | 0.85× |
| Hamburg | 374,901 | 1.05× |
| Thüringen | 321,161 | 0.8× |
| Sachsen-Anhalt | 298,913 | 0.73× |
| Mecklenburg-Vorpommern | 220,985 | 0.73× |
| Bremen | 156,111 | 1.15× |
| Saarland | 155,291 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile game | 2.02× | Games |
| Barbie | 1.69× | Movies & TV |
| Twitch | 1.62× | Games |
| Gamer | 1.83× | Games |
| Fortnite | 1.97× | Games |
| Game consoles | 1.69× | Technology & Electronics |
| PC game | 1.84× | Games |
| Gaming | 2.04× | Games |
| Gaming computer | 1.96× | Technology & Electronics |
| Role-playing games | 1.71× | Games |
| Anime and manga fandom | 1.81× | Literature |
| Anime convention | 1.88× | Literature |
| Playstation 5 | 1.73× | Games |
| Pokémon (video game series) | 2.14× | Games |
| League of Legends | 1.75× | Games |
| One Piece | 1.7× | Movies & TV |
| Otaku | 2.07× | Literature |
| Massively multiplayer online role-playing games | 1.81× | Games |
| Pokémon | 1.56× | Games |
| Massively multiplayer online games | 1.7× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.21 |
| Patriotism | CONSERVATISM | 1.13 |
| Sports Activity | POWER | 1.05 |
| Price Sensitivity | PREMIUM | 1.03 |
| Pet Ownership | JOY | 1 |
| Family Orientation | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
See Video games audiences in other countries
More Gaming genre audiences in Germany
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
- Action games (6,487,608)
Frequently asked questions
How many fans does Video games have in Germany?
Video games has an estimated audience of 15,840,709 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Video games fans?
43.2% of Video games fans are female, 56.8% are male, with an average age of 37.3 years.
Which brands do Video games fans like most?
Video games fans show strongest brand affinity for Mobile game (2.02×), Barbie (1.69×), and Twitch (1.62×) over the country average.
Where do Video games fans live in Germany?
Video games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,539,014), Bayern (reach 2,563,200), and Baden-Württemberg (reach 2,132,236). These three regions account for the largest share of the active audience.
What other brands do Video games fans also like?
Beyond Video games itself, the audience over-indexes on Barbie (1.69×), Twitch (1.62×), Gamer (1.83×), and Fortnite (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.