Playstation 5 Audience in Germany
Playstation 5 has an estimated audience of 4,890,755 people in Germany. 27.9% are female, 72.1% are male, average age 31.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, Fortnite, Google Drive, Street photography, Office 365.
The average Playstation 5 fan in Germany is 31.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, Fortnite, Google Drive, with strongest over-indexing on Transfermarkt (3.62× the country average). Demographically, the Playstation 5 audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Social Media Usage, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Brand · Subtype: Console
Demographics of Playstation 5 fans
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 31.3 |
| Estimated audience size | 4,890,755 |
Audience persona
The typical Playstation 5 fan in Germany is more male, around 31.3 years old, with strong Social Media Usage tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,308,765 | 1.22× |
| Bayern | 672,482 | 0.85× |
| Baden-Württemberg | 572,716 | 0.86× |
| Niedersachsen | 501,449 | 1.05× |
| Hessen | 466,608 | 1.25× |
| Rheinland-Pfalz | 240,005 | 0.98× |
| Sachsen | 238,633 | 0.99× |
| Berlin | 211,706 | 0.97× |
| Schleswig-Holstein | 166,218 | 0.94× |
| Brandenburg | 147,273 | 0.97× |
| Sachsen-Anhalt | 137,383 | 1.08× |
| Hamburg | 116,467 | 1.05× |
| Thüringen | 111,033 | 0.89× |
| Mecklenburg-Vorpommern | 94,491 | 1.01× |
| Saarland | 53,759 | 0.89× |
| Bremen | 41,533 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 3.62× | Sports |
| Fortnite | 4.44× | Games |
| Google Drive | 3.88× | Technology & Electronics |
| Street photography | 3.57× | Technology & Electronics |
| Office 365 | 4.3× | Technology & Electronics |
| Mobile game | 2.68× | Games |
| FIFA World Cup | 1.83× | Sports |
| UEFA Champions League | 1.8× | Sports |
| Bundesliga | 1.6× | Sports |
| Alternative hip hop | 3.22× | Music & Radio |
| Tagesschau | 1.51× | Movies & TV |
| Automobiles | 1.55× | Cars & Mobility |
| Electric guitar | 3.24× | Music & Radio |
| Batman | 1.87× | Movies & TV |
| Deutschrap | 2.98× | Music & Radio |
| Xbox | 3.9× | Games |
| Call of Duty | 3.21× | Games |
| Twitch | 2.18× | Games |
| League of Legends | 3.04× | Games |
| House music | 1.9× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.16 |
| Patriotism | CONSERVATISM | 1.05 |
| Sports Activity | POWER | 1.04 |
| Early Adopter Mentality | POWER | 1.04 |
| DIY Mentality | THRILL | 0.91 |
| Career Orientation | POWER | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 13.2% |
| Brazil | 9.2% |
See Playstation 5 audiences in other countries
More Console audiences in Germany
- PlayStation (3,466,088)
- Xbox (2,931,527)
- PlayStation 4 (2,073,468)
- PlayStation 3 (998,425)
- Xbox One (625,174)
Frequently asked questions
How many fans does Playstation 5 have in Germany?
Playstation 5 has an estimated audience of 4,890,755 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Playstation 5 fans?
27.9% of Playstation 5 fans are female, 72.1% are male, with an average age of 31.3 years.
Which brands do Playstation 5 fans like most?
Playstation 5 fans show strongest brand affinity for Transfermarkt (3.62×), Fortnite (4.44×), and Google Drive (3.88×) over the country average.
Where do Playstation 5 fans live in Germany?
Playstation 5 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,308,765), Bayern (reach 672,482), and Baden-Württemberg (reach 572,716). These three regions account for the largest share of the active audience.
What other brands do Playstation 5 fans also like?
Beyond Playstation 5 itself, the audience over-indexes on Fortnite (4.44×), Google Drive (3.88×), Street photography (3.57×), and Office 365 (4.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Playstation 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.