A data profile of the people who buy, follow and care about Playstation 5 in Brazil — modelled from more than twelve digital signal sources. Playstation 5 has an estimated audience of 5,789,677 people in Brazil.
Playstation 5 has an estimated audience of 5,789,677 people in Brazil. 33.7% are female, 66.3% are male, average age 32.7. Top brand affinities: Superman, Xbox, Instagram, Steam, Rock music.
Top brand affinities include Superman, Xbox, Instagram, with strongest over-indexing on Superman (2.09× the country average).
Demographically, the Playstation 5 audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Playstation 5 fan in Brazil is more male, around 32.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Playstation 5 profile in Brazil.
33.7% are female, 66.3% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 32.7 |
| Estimated audience size | 5,789,677 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 10% |
of the worldwide Playstation 5 audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 13.1% |
| Brazil | 9.0% |
The strongest cross-interests of the Playstation 5 audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nintendo Switch | Games | 3.63× | ||
| 02 | Xbox | Games | 3.35× | ||
| 03 | Steam | Games | 3.04× | ||
| 04 | Fortnite | Games | 2.63× | ||
| 05 | Epic Games | Games | 2.54× | ||
| 06 | The Big Bang Theory | Movies & TV | 2.38× | ||
| 07 | Superman | Movies & TV | 2.09× | ||
| 08 | Rock music | Music & Radio | 1.69× | ||
| 09 | WebMotors | Cars & Mobility | 1.69× | ||
| 10 | Pop music | Music & Radio | 1.67× | ||
| 11 | Action movies | Movies & TV | 1.62× | ||
| 12 | PCI Concursos | Shopping | 1.61× | ||
| 13 | Stranger Things | Movies & TV | 1.59× | ||
| 14 | Hip hop music | Music & Radio | 1.59× | ||
| 15 | Serie A | Sports | 1.55× | ||
| 16 | Samsung | Technology & Electronics | 1.55× | ||
| 17 | Internet & Social Media | 1.54× | |||
| 18 | Spotify | Internet & Social Media | 1.54× | ||
| 19 | Batman | Movies & TV | 1.54× | ||
| 20 | Premier League | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.48× | |
| Patriotism | CONSERVATISM | 1.27× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.53× | |
| Quality Awareness | PREMIUM | 0.53× | |
| Mindfulness | BALANCE | 0.59× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Playstation 5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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