House music Audience in Germany
House music has an estimated audience of 10,708,693 people in Germany. 49.7% are female, 50.3% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Music, Entertainment, Arts and music, Food and drink, Harry Potter.
The average House music fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Music, Entertainment, Arts and music, with strongest over-indexing on Music (1.77× the country average). Demographically, the House music audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of House music fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 35.2 |
| Estimated audience size | 10,708,693 |
Audience persona
The typical House music fan in Germany is balanced, around 35.2 years old, with strong Sports Activity tendencies and a notable affinity for Music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,612,722 | 1.12× |
| Bayern | 1,788,654 | 1.04× |
| Baden-Württemberg | 1,525,012 | 1.04× |
| Niedersachsen | 978,022 | 0.94× |
| Hessen | 973,122 | 1.19× |
| Berlin | 637,699 | 1.33× |
| Sachsen | 544,536 | 1.04× |
| Rheinland-Pfalz | 525,339 | 0.98× |
| Schleswig-Holstein | 362,098 | 0.94× |
| Thüringen | 319,862 | 1.17× |
| Brandenburg | 298,061 | 0.9× |
| Hamburg | 294,894 | 1.22× |
| Sachsen-Anhalt | 205,640 | 0.74× |
| Mecklenburg-Vorpommern | 157,773 | 0.77× |
| Saarland | 105,199 | 0.8× |
| Bremen | 71,327 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Music | 1.77× | Business & Career |
| Entertainment | 1.64× | Movies & TV |
| Arts and music | 1.64× | Arts & Culture |
| Food and drink | 1.55× | Food & Beverages |
| Harry Potter | 1.81× | Movies & TV |
| Sports | 1.65× | Sports |
| Reading | 1.66× | Literature |
| Business and industry | 1.51× | Business & Career |
| Electronic dance music | 3.56× | Music & Radio |
| Movies | 1.66× | Movies & TV |
| Outdoor recreation | 1.66× | Sports |
| Vehicles | 1.68× | Cars & Mobility |
| Bundesliga | 1.93× | Sports |
| Food | 1.56× | Food & Beverages |
| Electronic music | 2.19× | Music & Radio |
| Lieferando.de | 2.32× | Food & Beverages |
| Deep house | 4.84× | Music & Radio |
| Pets | 1.65× | Pets & Animals |
| UEFA Champions League | 1.97× | Sports |
| Popular music | 2.43× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.13 |
| Pet Ownership | JOY | 1.05 |
| DIY Mentality | THRILL | 1.01 |
| Career Orientation | POWER | 0.99 |
| Luxury Orientation | PREMIUM | 0.98 |
| Sustainability | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| Germany | 6.9% |
| Italy | 5.3% |
See House music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does House music have in Germany?
House music has an estimated audience of 10,708,693 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of House music fans?
49.7% of House music fans are female, 50.3% are male, with an average age of 35.2 years.
Which brands do House music fans like most?
House music fans show strongest brand affinity for Music (1.77×), Entertainment (1.64×), and Arts and music (1.64×) over the country average.
Where do House music fans live in Germany?
House music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,612,722), Bayern (reach 1,788,654), and Baden-Württemberg (reach 1,525,012). These three regions account for the largest share of the active audience.
What other brands do House music fans also like?
Beyond House music itself, the audience over-indexes on Entertainment (1.64×), Arts and music (1.64×), Food and drink (1.55×), and Harry Potter (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for House music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.