House music Audience in Germany
A data profile of the people who buy, follow and care about House music in Germany — modelled from more than twelve digital signal sources. House music has an estimated audience of 10,708,693 people in Germany.
The average House music fan in Germany is 35.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Music, Entertainment, Aida (musical), with strongest over-indexing on Music (1.77× the country average).
Demographically, the House music audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Pet Ownership, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical House music fan in Germany is balanced, around 35.2 years old, with strong Pet Ownership tendencies and a notable affinity for Music.
At a glance
The key figures that characterise the House music profile in Germany.
Search interest · 12-month trend
Demographics of House music fans
49.7% are female, 50.3% are male, average age 35.2.
Gender split
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 35.2 |
| Estimated audience size | 10,708,693 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide House music audience comes from Germany.
| Country | Share |
|---|---|
| United States | 15.4% |
| Germany | 6.9% |
| Italy | 5.3% |
Geography
Where the House music audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~600K | 1.22× | |
| 02 | Thüringen | ~300K | 1.18× | |
| 03 | Hamburg | ~300K | 1.12× | |
| 04 | Hessen | ~900K | 1.11× | |
| 05 | Nordrhein-Westfalen | ~2.5M | 1.09× | |
| 06 | Baden-Württemberg | ~1.5M | 1.08× | |
| 07 | Sachsen | ~500K | 1.04× | |
| 08 | Bayern | ~2M | 1.02× | |
| 09 | Rheinland-Pfalz | ~500K | 0.99× | |
| 10 | Brandenburg | ~300K | 0.97× | |
| 11 | Niedersachsen | ~1M | 0.94× | |
| 12 | Schleswig-Holstein | ~400K | 0.94× | |
| 13 | Bremen | ~90K | 0.93× | |
| 14 | Saarland | ~100K | 0.91× | |
| 15 | Sachsen-Anhalt | ~200K | 0.86× | |
| 16 | Mecklenburg-Vorpommern | ~200K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the House music audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deep house | Music & Radio | 4.84× | ||
| 02 | Electronic dance music | Music & Radio | 3.56× | ||
| 03 | Lieferando.de | Food & Beverages | 2.32× | ||
| 04 | Electronic music | Music & Radio | 2.19× | ||
| 05 | Aida (musical) | Music & Radio | 2.10× | ||
| 06 | UEFA Champions League | Sports | 1.97× | ||
| 07 | Bundesliga | Sports | 1.93× | ||
| 08 | Harry Potter | Movies & TV | 1.81× | ||
| 09 | Music | Business & Career | 1.77× | ||
| 10 | Vehicles | Cars & Mobility | 1.68× | ||
| 11 | Reading | Literature | 1.66× | ||
| 12 | Movies | Movies & TV | 1.66× | ||
| 13 | Outdoor recreation | Sports | 1.66× | ||
| 14 | Sports | Sports | 1.65× | ||
| 15 | Entertainment | Movies & TV | 1.64× | ||
| 16 | Arts and music | Arts & Culture | 1.64× | ||
| 17 | Food | Food & Beverages | 1.56× | ||
| 18 | Food and drink | Food & Beverages | 1.55× | ||
| 19 | FC Bayern Munich | Sports | 1.55× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the House music audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.67× | |
| Sustainability | BALANCE | 1.60× | |
| Healthy Lifestyle | BALANCE | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.68× | |
| Community Orientation | OPEN | 0.71× | |
| Career Orientation | POWER | 0.78× |
Frequently asked questions
How many fans does House music have in Germany?
House music has an estimated audience of 10,708,693 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of House music fans?
49.7% of House music fans are female, 50.3% are male, with an average age of 35.2 years.
Which brands do House music fans like most?
House music fans show strongest brand affinity for Music (1.77×), Entertainment (1.64×), and Aida (musical) (2.1×) over the country average.
Where do House music fans live in Germany?
House music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do House music fans also like?
Beyond House music itself, the audience over-indexes on Entertainment (1.64×), Aida (musical) (2.1×), Arts and music (1.64×), and Food and drink (1.55×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
How to read this data
Audience size is the estimated number of people in Germany who actively search for House music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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