Deep house Audience in Germany
Deep house has an estimated audience of 3,201,307 people in Germany. 46.1% are female, 53.9% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tech house, Rave, Electro house, Trance music, House music.
The average Deep house fan in Germany is 33.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tech house, Rave, Electro house, with strongest over-indexing on Tech house (9.37× the country average). Demographically, the Deep house audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Deep house fans
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 33.3 |
| Estimated audience size | 3,201,307 |
Audience persona
The typical Deep house fan in Germany is balanced, around 33.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tech house.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 750,189 | 1.07× |
| Baden-Württemberg | 472,022 | 1.08× |
| Bayern | 432,605 | 0.84× |
| Hessen | 359,973 | 1.48× |
| Niedersachsen | 275,044 | 0.88× |
| Berlin | 199,124 | 1.39× |
| Rheinland-Pfalz | 175,890 | 1.1× |
| Sachsen | 174,476 | 1.11× |
| Schleswig-Holstein | 110,472 | 0.96× |
| Thüringen | 82,030 | 1.01× |
| Hamburg | 81,947 | 1.13× |
| Brandenburg | 77,247 | 0.78× |
| Sachsen-Anhalt | 72,313 | 0.87× |
| Mecklenburg-Vorpommern | 53,898 | 0.88× |
| Bremen | 23,135 | 0.85× |
| Saarland | 22,504 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tech house | 9.37× | Music & Radio |
| Rave | 8.75× | Music & Radio |
| Electro house | 9.75× | Music & Radio |
| Trance music | 5.55× | Music & Radio |
| House music | 3× | Music & Radio |
| Detroit techno | 5.43× | Music & Radio |
| Psychedelic trance | 8.58× | Music & Radio |
| Acid techno | 6.63× | Music & Radio |
| Ibiza | 3.26× | Travel & Leisure |
| Radio | 1.7× | Technology & Electronics |
| Berghain | 7.4× | Music & Radio |
| Paul Kalkbrenner | 7.57× | Music & Radio |
| Musical instrument | 1.96× | Music & Radio |
| Bruce Willis | 2.41× | Movies & TV |
| Festival | 1.79× | Music & Radio |
| Minimal techno | 4.58× | Music & Radio |
| Disc jockey | 2.34× | Music & Radio |
| Podcast | 1.5× | Music & Radio |
| Goa trance | 6.51× | Music & Radio |
| Beatport | 7.33× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Sustainability | BALANCE | 1.34 |
| Urban Lifestyle | OPEN | 1.32 |
| Sports Activity | POWER | 1.21 |
| DIY Mentality | THRILL | 1.14 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Germany | 7.9% |
| Italy | 7.2% |
See Deep house audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Deep house have in Germany?
Deep house has an estimated audience of 3,201,307 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Deep house fans?
46.1% of Deep house fans are female, 53.9% are male, with an average age of 33.3 years.
Which brands do Deep house fans like most?
Deep house fans show strongest brand affinity for Tech house (9.37×), Rave (8.75×), and Electro house (9.75×) over the country average.
Where do Deep house fans live in Germany?
Deep house fans in Germany are most concentrated in Nordrhein-Westfalen (reach 750,189), Baden-Württemberg (reach 472,022), and Bayern (reach 432,605). These three regions account for the largest share of the active audience.
What other brands do Deep house fans also like?
Beyond Deep house itself, the audience over-indexes on Rave (8.75×), Electro house (9.75×), Trance music (5.55×), and House music (3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deep house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.