Detroit techno Audience in Germany
Detroit techno has an estimated audience of 2,140,717 people in Germany. 37.2% are female, 62.8% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Electronic music, Electronica, Chicago house, AutoScout24, Eurodance.
The average Detroit techno fan in Germany is 33.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Electronic music, Electronica, Chicago house, with strongest over-indexing on Electronic music (2.74× the country average). Demographically, the Detroit techno audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Detroit techno fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 33.5 |
| Estimated audience size | 2,140,717 |
Audience persona
The typical Detroit techno fan in Germany is more male, around 33.5 years old, with strong Sports Activity tendencies and a notable affinity for Electronic music.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 316,972 | 0.68× |
| Berlin | 257,318 | 2.69× |
| Bayern | 221,967 | 0.65× |
| Baden-Württemberg | 172,447 | 0.59× |
| Hessen | 112,568 | 0.69× |
| Sachsen | 109,223 | 1.04× |
| Niedersachsen | 103,692 | 0.5× |
| Rheinland-Pfalz | 63,608 | 0.59× |
| Brandenburg | 49,621 | 0.75× |
| Sachsen-Anhalt | 49,510 | 0.89× |
| Thüringen | 48,872 | 0.9× |
| Hamburg | 44,161 | 0.91× |
| Mecklenburg-Vorpommern | 42,488 | 1.04× |
| Schleswig-Holstein | 42,114 | 0.55× |
| Bremen | 39,212 | 2.14× |
| Saarland | 38,175 | 1.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Electronic music | 2.74× | Music & Radio |
| Electronica | 4.78× | Music & Radio |
| Chicago house | 6.82× | Music & Radio |
| AutoScout24 | 2.27× | Cars & Mobility |
| Eurodance | 5.73× | Music & Radio |
| Comedy movies | 2.15× | Movies & TV |
| EBay | 2.01× | Shopping |
| Software | 1.6× | Technology & Electronics |
| Trance music | 4.46× | Music & Radio |
| Rock music | 1.84× | Music & Radio |
| Discount stores | 1.63× | Shopping |
| Hip hop music | 2.18× | Music & Radio |
| YouTube | 1.59× | Movies & TV |
| SV Werder Bremen | 1.99× | Sports |
| Rhythm and blues music | 2.26× | Music & Radio |
| Dogs | 2.03× | Pets & Animals |
| Bild | 1.58× | News |
| Animal | 1.86× | Pets & Animals |
| Leisure | 1.69× | Travel & Leisure |
| Veterinary medicine | 3.01× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.57 |
| Sustainability | BALANCE | 1.38 |
| Pet Ownership | JOY | 1.31 |
| Early Adopter Mentality | POWER | 1.31 |
| Urban Lifestyle | OPEN | 1.11 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.7% |
| Germany | 9.8% |
| United Kingdom | 6.9% |
See Detroit techno audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Detroit techno have in Germany?
Detroit techno has an estimated audience of 2,140,717 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Detroit techno fans?
37.2% of Detroit techno fans are female, 62.8% are male, with an average age of 33.5 years.
Which brands do Detroit techno fans like most?
Detroit techno fans show strongest brand affinity for Electronic music (2.74×), Electronica (4.78×), and Chicago house (6.82×) over the country average.
Where do Detroit techno fans live in Germany?
Detroit techno fans in Germany are most concentrated in Nordrhein-Westfalen (reach 316,972), Berlin (reach 257,318), and Bayern (reach 221,967). These three regions account for the largest share of the active audience.
What other brands do Detroit techno fans also like?
Beyond Detroit techno itself, the audience over-indexes on Electronica (4.78×), Chicago house (6.82×), AutoScout24 (2.27×), and Eurodance (5.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Detroit techno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.