Chicago house Audience in Germany
Chicago house has an estimated audience of 1,674,885 people in Germany. 41.5% are female, 58.5% are male, average age 33.5. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Home construction, Phil Campbell (musician), Progressive rock, Israel, Unique Gifts.
The average Chicago house fan in Germany is 33.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Home construction, Phil Campbell (musician), Progressive rock, with strongest over-indexing on Home construction (4.61× the country average). Demographically, the Chicago house audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Chicago house fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 33.5 |
| Estimated audience size | 1,674,885 |
Audience persona
The typical Chicago house fan in Germany is more male, around 33.5 years old, with strong Sports Activity tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,952 | 0.5× |
| Berlin | 121,784 | 1.63× |
| Bayern | 100,583 | 0.37× |
| Baden-Württemberg | 85,257 | 0.37× |
| Hessen | 68,215 | 0.53× |
| Niedersachsen | 53,777 | 0.33× |
| Thüringen | 53,450 | 1.25× |
| Rheinland-Pfalz | 47,406 | 0.56× |
| Sachsen-Anhalt | 47,191 | 1.09× |
| Brandenburg | 45,925 | 0.88× |
| Mecklenburg-Vorpommern | 45,655 | 1.43× |
| Saarland | 44,010 | 2.14× |
| Sachsen | 43,214 | 0.53× |
| Bremen | 41,962 | 2.93× |
| Schleswig-Holstein | 40,601 | 0.68× |
| Hamburg | 29,262 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 4.61× | Home & Garden |
| Phil Campbell (musician) | 17.11× | Music & Radio |
| Progressive rock | 3.13× | Music & Radio |
| Israel | 3.03× | Travel & Leisure |
| Unique Gifts | 1.89× | Shopping |
| Birthday Gifts | 1.87× | Kids & Family |
| Snow White (Fables) | 2.08× | Literature |
| Home Delivery | 2.5× | Food & Beverages |
| Natural rubber | 1.99× | Cars & Mobility |
| Urban horticulture | 1.51× | Home & Garden |
| 3D printing | 1.82× | Technology & Electronics |
| Škoda Kodiaq | 1.67× | Cars & Mobility |
| Japanese New Year | 6.76× | Travel & Leisure |
| myDealZ | 1.98× | Shopping |
| Grinch | 1.67× | Movies & TV |
| Kodi (software) | 1.76× | Technology & Electronics |
| Graham Greene (actor) | 2.4× | |
| Turner & Hooch | 10.4× | Movies & TV |
| Buying a House | 2.92× | Home & Garden |
| Kippah | 2.28× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.31 |
| Pet Ownership | JOY | 1.3 |
| Sustainability | BALANCE | 1.26 |
| Early Adopter Mentality | POWER | 1.18 |
| Risk Appetite | THRILL | 1.14 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| Germany | 7.4% |
| United Kingdom | 6.8% |
See Chicago house audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Chicago house have in Germany?
Chicago house has an estimated audience of 1,674,885 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Chicago house fans?
41.5% of Chicago house fans are female, 58.5% are male, with an average age of 33.5 years.
Which brands do Chicago house fans like most?
Chicago house fans show strongest brand affinity for Home construction (4.61×), Phil Campbell (musician) (17.11×), and Progressive rock (3.13×) over the country average.
Where do Chicago house fans live in Germany?
Chicago house fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,952), Berlin (reach 121,784), and Bayern (reach 100,583). These three regions account for the largest share of the active audience.
What other brands do Chicago house fans also like?
Beyond Chicago house itself, the audience over-indexes on Phil Campbell (musician) (17.11×), Progressive rock (3.13×), Israel (3.03×), and Unique Gifts (1.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chicago house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.