Minimal music Audience in Germany
Minimal music has an estimated audience of 1,434,587 people in Germany. 53.2% are female, 46.8% are male, average age 34.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Alternative dance, Chicago house, Eurodance, Bassline (music genre), 2-step garage.
The average Minimal music fan in Germany is 34.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Alternative dance, Chicago house, Eurodance, with strongest over-indexing on Alternative dance (39.32× the country average). Demographically, the Minimal music audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Minimal music fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 34.2 |
| Estimated audience size | 1,434,587 |
Audience persona
The typical Minimal music fan in Germany is balanced, around 34.2 years old, with strong Design Affinity tendencies and a notable affinity for Alternative dance.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 301,846 | 0.96× |
| Baden-Württemberg | 276,802 | 1.41× |
| Bayern | 214,346 | 0.93× |
| Niedersachsen | 153,584 | 1.1× |
| Hessen | 111,375 | 1.02× |
| Sachsen | 79,450 | 1.13× |
| Berlin | 78,533 | 1.22× |
| Rheinland-Pfalz | 56,556 | 0.79× |
| Hamburg | 38,787 | 1.2× |
| Schleswig-Holstein | 37,350 | 0.73× |
| Brandenburg | 30,365 | 0.68× |
| Mecklenburg-Vorpommern | 29,441 | 1.07× |
| Thüringen | 27,867 | 0.76× |
| Sachsen-Anhalt | 26,352 | 0.71× |
| Saarland | 21,795 | 1.24× |
| Bremen | 12,833 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alternative dance | 39.32× | Music & Radio |
| Chicago house | 33.31× | Music & Radio |
| Eurodance | 25.99× | Music & Radio |
| Bassline (music genre) | 52.09× | Music & Radio |
| 2-step garage | 76.37× | Music & Radio |
| Delia Matache | 98.36× | Music & Radio |
| Reebok Classic | 54.42× | Fashion & Accessoires |
| Pro TV | 49.56× | Movies & TV |
| Kuduro | 89.93× | Music & Radio |
| Urban Wear | 129.39× | Fashion & Accessoires |
| Opel Mokka | 17.41× | Cars & Mobility |
| French house | 45.87× | Music & Radio |
| New wave music | 9.05× | Music & Radio |
| Romanian cuisine | 43.36× | Food & Beverages |
| The Next Web | 67.44× | Technology & Electronics |
| Kaufland | 4.21× | Shopping |
| Acid house | 29.71× | Music & Radio |
| Eastern Europe | 9.96× | Travel & Leisure |
| Sixth June | 72.87× | Fashion & Accessoires |
| black diamond | 34.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.76 |
| DIY Mentality | THRILL | 1.74 |
| Sustainability | BALANCE | 1.66 |
| Early Adopter Mentality | POWER | 1.44 |
| Sports Activity | POWER | 1.35 |
| Quality Awareness | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| Italy | 7.4% |
| China | 7.2% |
See Minimal music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Minimal music have in Germany?
Minimal music has an estimated audience of 1,434,587 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Minimal music fans?
53.2% of Minimal music fans are female, 46.8% are male, with an average age of 34.2 years.
Which brands do Minimal music fans like most?
Minimal music fans show strongest brand affinity for Alternative dance (39.32×), Chicago house (33.31×), and Eurodance (25.99×) over the country average.
Where do Minimal music fans live in Germany?
Minimal music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 301,846), Baden-Württemberg (reach 276,802), and Bayern (reach 214,346). These three regions account for the largest share of the active audience.
What other brands do Minimal music fans also like?
Beyond Minimal music itself, the audience over-indexes on Chicago house (33.31×), Eurodance (25.99×), Bassline (music genre) (52.09×), and 2-step garage (76.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Minimal music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.