Rascasse Audience Intelligence

Eastern Europe Audience in Germany

A data profile of the people who buy, follow and care about Eastern Europe in Germany — modelled from more than twelve digital signal sources. Eastern Europe has an estimated audience of 2,441,572 people in Germany.

#31among Region in Germany#165among POI in Germany#220in Travel & Leisure

The average Eastern Europe fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hackers, Minimal music, Tagesschau, with strongest over-indexing on Hackers (27.08× the country average).

Demographically, the Eastern Europe audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eastern Europe fan in Germany is balanced, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Hackers.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eastern Europe profile in Germany.

Audience size
2.4M
in Germany
Gender
46.4%♀
53.6% male
Age
41.3
average years
Country rank
#2715
POI in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eastern Europe fans

46.4% are female, 53.6% are male, average age 41.3.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Eastern Europe audience in Germany
MetricValue
Female46.4%
Male53.6%
Average age41.3
Estimated audience size2,441,572
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Eastern Europe audience in Germany
Age bracketShare%
16-1913%
20-2918%
30-3923%
40-4926%
50+20%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Eastern Europe audience comes from Germany.

Worldwide audience distribution share by country for Eastern Europe
CountryShare
Romania15.4%
United States13.2%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eastern Europe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eastern Europe fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~80K1.36×
02Hessen~200K1.12×
03Berlin~100K1.12×
04Sachsen-Anhalt~70K1.09×
05Bayern~400K1.01×
06Nordrhein-Westfalen~500K1.00×
07Sachsen~100K1.00×
08Niedersachsen~200K0.99×
09Mecklenburg-Vorpommern~50K0.99×
10Baden-Württemberg~300K0.97×
11Brandenburg~70K0.95×
12Rheinland-Pfalz~100K0.94×
13Hamburg~50K0.94×
14Bremen~20K0.94×
15Schleswig-Holstein~80K0.91×
16Saarland~30K0.91×
Fig. 06

Affinity by region

Affinity by region — Eastern Europe, Germany
0.91×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eastern Europe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eastern Europe audience
#·InterestCategoryAffinity×
01New York City SubwayCars & Mobility29.43×
02HackersMovies & TV27.08×
03Cervical vertebraeHealth17.20×
04Minimal musicMusic & Radio9.96×
0524 (TV series)Movies & TV8.99×
06Ben StillerMovies & TV7.88×
07André RieuMusic & Radio5.22×
08QatarTravel & Leisure5.15×
09Country rapMusic & Radio4.87×
10Window blindHome & Garden4.83×
11Tottenham Hotspur F.C.Sports4.79×
12MSNNews3.69×
13Solar energyHome & Garden2.91×
14TattoosFashion & Accessoires2.12×
15PostbankBusiness & Career2.11×
16TagesschauMovies & TV1.97×
17NatureHome & Garden1.88×
18AutoScout24Cars & Mobility1.88×
19WhatsAppInternet & Social Media1.64×
20Netto Marken-DiscountShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eastern Europe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eastern Europe audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.16×
Need for SecurityCONSERVATISM1.72×
PatriotismCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eastern Europe audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.73×
DIY MentalityTHRILL0.75×
Sports ActivityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eastern Europe have in Germany?

Eastern Europe has an estimated audience of 2,441,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Eastern Europe fans?

46.4% of Eastern Europe fans are female, 53.6% are male, with an average age of 41.3 years.

03

Which brands do Eastern Europe fans like most?

Eastern Europe fans show strongest brand affinity for Hackers (27.08×), Minimal music (9.96×), and Tagesschau (1.97×) over the country average.

04

Where do Eastern Europe fans live in Germany?

Eastern Europe fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Eastern Europe fans also like?

Beyond Eastern Europe itself, the audience over-indexes on Minimal music (9.96×), Tagesschau (1.97×), Tottenham Hotspur F.C. (4.79×), and Solar energy (2.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Eastern Europe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eastern Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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