Eastern Europe Audience in Germany
Eastern Europe has an estimated audience of 2,441,572 people in Germany. 46.4% are female, 53.6% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hackers, Satire, Country rap, Allgäu, Pillow.
The average Eastern Europe fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hackers, Satire, Country rap, with strongest over-indexing on Hackers (29.56× the country average). Demographically, the Eastern Europe audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Eastern Europe fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 41.3 |
| Estimated audience size | 2,441,572 |
Audience persona
The typical Eastern Europe fan in Germany is balanced, around 41.3 years old, with strong Spirituality tendencies and a notable affinity for Hackers.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 557,190 | 1.04× |
| Bayern | 394,019 | 1× |
| Baden-Württemberg | 327,538 | 0.98× |
| Niedersachsen | 240,864 | 1.02× |
| Hessen | 195,178 | 1.05× |
| Sachsen | 122,351 | 1.02× |
| Berlin | 116,387 | 1.07× |
| Rheinland-Pfalz | 105,086 | 0.86× |
| Thüringen | 84,646 | 1.36× |
| Schleswig-Holstein | 81,370 | 0.93× |
| Brandenburg | 72,832 | 0.96× |
| Sachsen-Anhalt | 72,536 | 1.15× |
| Hamburg | 52,707 | 0.96× |
| Mecklenburg-Vorpommern | 45,720 | 0.98× |
| Saarland | 23,405 | 0.78× |
| Bremen | 17,634 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hackers | 29.56× | Movies & TV |
| Satire | 8.81× | Literature |
| Country rap | 10.87× | Music & Radio |
| Allgäu | 10.88× | Travel & Leisure |
| Pillow | 8.48× | Home & Garden |
| Viber | 18.47× | Internet & Social Media |
| Lake Constance | 13.28× | Travel & Leisure |
| New York City Subway | 49.37× | Cars & Mobility |
| Public administration | 11.25× | Business & Career |
| Headphones | 7.03× | Technology & Electronics |
| Tagesschau | 2.49× | Movies & TV |
| German television comedy | 7.19× | Movies & TV |
| Minimal music | 9.61× | Music & Radio |
| Cervical vertebrae | 25.05× | Health |
| Western Union | 4.61× | Business & Career |
| Škoda Kodiaq | 7.29× | Cars & Mobility |
| Self care | 3.73× | Health |
| Casino | 5.74× | Games |
| Bleacher Report | 18.27× | Sports |
| Fachhochschule | 7.04× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.45 |
| Patriotism | CONSERVATISM | 1.42 |
| Tradition | CONSERVATISM | 1.38 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Indulgence | JOY | 1.33 |
| Need for Security | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 15.4% |
| United States | 13.2% |
| Germany | 6.2% |
See Eastern Europe audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Eastern Europe have in Germany?
Eastern Europe has an estimated audience of 2,441,572 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eastern Europe fans?
46.4% of Eastern Europe fans are female, 53.6% are male, with an average age of 41.3 years.
Which brands do Eastern Europe fans like most?
Eastern Europe fans show strongest brand affinity for Hackers (29.56×), Satire (8.81×), and Country rap (10.87×) over the country average.
Where do Eastern Europe fans live in Germany?
Eastern Europe fans in Germany are most concentrated in Nordrhein-Westfalen (reach 557,190), Bayern (reach 394,019), and Baden-Württemberg (reach 327,538). These three regions account for the largest share of the active audience.
What other brands do Eastern Europe fans also like?
Beyond Eastern Europe itself, the audience over-indexes on Satire (8.81×), Country rap (10.87×), Allgäu (10.88×), and Pillow (8.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eastern Europe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.