MSN Audience in Germany
MSN has an estimated audience of 4,992,975 people in Germany. 49.8% are female, 50.2% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wetter.com, Miguel Indurain, Transfermarkt, Gala, Roland Kaiser.
The average MSN fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wetter.com, Miguel Indurain, Transfermarkt, with strongest over-indexing on Wetter.com (6.93× the country average). Demographically, the MSN audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of MSN fans
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 43.0 |
| Estimated audience size | 4,992,975 |
Audience persona
The typical MSN fan in Germany is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Wetter.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,002,697 | 0.92× |
| Bayern | 823,940 | 1.03× |
| Baden-Württemberg | 704,274 | 1.03× |
| Niedersachsen | 453,908 | 0.94× |
| Hessen | 343,890 | 0.9× |
| Sachsen | 288,264 | 1.18× |
| Rheinland-Pfalz | 240,352 | 0.96× |
| Brandenburg | 197,844 | 1.28× |
| Thüringen | 176,000 | 1.38× |
| Sachsen-Anhalt | 170,930 | 1.32× |
| Berlin | 169,199 | 0.76× |
| Schleswig-Holstein | 138,689 | 0.77× |
| Mecklenburg-Vorpommern | 100,535 | 1.05× |
| Hamburg | 76,831 | 0.68× |
| Saarland | 64,087 | 1.05× |
| Bremen | 32,011 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetter.com | 6.93× | Home & Garden |
| Miguel Indurain | 114.56× | Sports |
| Transfermarkt | 5.91× | Sports |
| Gala | 3.84× | News |
| Roland Kaiser | 4.36× | Music & Radio |
| Deutsche Bahn | 2.94× | Cars & Mobility |
| Microsoft | 5.04× | Technology & Electronics |
| GMX Mail | 4.48× | Internet & Social Media |
| 2.03× | Internet & Social Media | |
| Tagesschau | 2.12× | Movies & TV |
| FRITZ!Box | 3.31× | Technology & Electronics |
| Soccer | 2.18× | Sports |
| Shopping | 1.71× | Shopping |
| Discount stores | 2.09× | Shopping |
| Design | 1.81× | Home & Garden |
| Amazon.com | 2.22× | Shopping |
| Beauty | 1.79× | Beauty & Wellness |
| YouTube | 1.96× | Movies & TV |
| EBay | 2.22× | Shopping |
| Automobiles | 2.07× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.64 |
| Community Orientation | OPEN | 1.24 |
| Price Sensitivity | PREMIUM | 1.14 |
| Early Adopter Mentality | POWER | 1.05 |
| Family Orientation | CONSERVATISM | 1.04 |
| Tradition | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| Brazil | 7.6% |
| France | 7.1% |
See MSN audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does MSN have in Germany?
MSN has an estimated audience of 4,992,975 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MSN fans?
49.8% of MSN fans are female, 50.2% are male, with an average age of 43.0 years.
Which brands do MSN fans like most?
MSN fans show strongest brand affinity for Wetter.com (6.93×), Miguel Indurain (114.56×), and Transfermarkt (5.91×) over the country average.
Where do MSN fans live in Germany?
MSN fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,002,697), Bayern (reach 823,940), and Baden-Württemberg (reach 704,274). These three regions account for the largest share of the active audience.
What other brands do MSN fans also like?
Beyond MSN itself, the audience over-indexes on Miguel Indurain (114.56×), Transfermarkt (5.91×), Gala (3.84×), and Roland Kaiser (4.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.