MSN Audience in Germany
A data profile of the people who buy, follow and care about MSN in Germany — modelled from more than twelve digital signal sources. MSN has an estimated audience of 5,102,071 people in Germany.
The average MSN fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Miguel Indurain, Transfermarkt, Wetter.com, with strongest over-indexing on Miguel Indurain (114.56× the country average).
Demographically, the MSN audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical MSN fan in Germany is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Miguel Indurain.
At a glance
The key figures that characterise the MSN profile in Germany.
Search interest · 12-month trend
Audience demographics of MSN
49.8% are female, 50.2% are male, average age 43.0.
Gender split
| Metric | Value |
|---|---|
| Female | 49.8% |
| Male | 50.2% |
| Average age | 43.0 |
| Estimated audience size | 5,102,071 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 28% |
Worldwide distribution
of the worldwide MSN audience comes from Germany.
| Country | Share |
|---|---|
| United States | 40.0% |
| Brazil | 7.5% |
| Japan | 7.0% |
Geography
Where the MSN audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~200K | 1.43× | |
| 02 | Sachsen-Anhalt | ~200K | 1.33× | |
| 03 | Brandenburg | ~200K | 1.29× | |
| 04 | Sachsen | ~300K | 1.17× | |
| 05 | Mecklenburg-Vorpommern | ~100K | 1.07× | |
| 06 | Saarland | ~70K | 1.06× | |
| 07 | Baden-Württemberg | ~700K | 1.03× | |
| 08 | Bayern | ~800K | 1.02× | |
| 09 | Rheinland-Pfalz | ~200K | 0.97× | |
| 10 | Niedersachsen | ~400K | 0.92× | |
| 11 | Nordrhein-Westfalen | ~1M | 0.91× | |
| 12 | Hessen | ~300K | 0.89× | |
| 13 | Schleswig-Holstein | ~100K | 0.79× | |
| 14 | Bremen | ~30K | 0.77× | |
| 15 | Berlin | ~200K | 0.70× | |
| 16 | Hamburg | ~70K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the MSN audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miguel Indurain | Sports | 114.56× | ||
| 02 | Wetter.com | Home & Garden | 6.93× | ||
| 03 | Transfermarkt | Sports | 5.91× | ||
| 04 | Microsoft | Technology & Electronics | 5.04× | ||
| 05 | GMX Mail | Internet & Social Media | 4.48× | ||
| 06 | Roland Kaiser | Music & Radio | 4.36× | ||
| 07 | FRITZ!Box | Technology & Electronics | 3.31× | ||
| 08 | Deutsche Bahn | Cars & Mobility | 2.94× | ||
| 09 | Sportschau | Sports | 2.61× | ||
| 10 | Amazon.com | Shopping | 2.22× | ||
| 11 | Soccer | Sports | 2.18× | ||
| 12 | Tagesschau | Movies & TV | 2.12× | ||
| 13 | Discount stores | Shopping | 2.09× | ||
| 14 | Internet & Social Media | 2.03× | |||
| 15 | dB’s | Music & Radio | 1.99× | ||
| 16 | YouTube | Movies & TV | 1.96× | ||
| 17 | Ukrainians | Music & Radio | 1.91× | ||
| 18 | Design | Home & Garden | 1.81× | ||
| 19 | Beauty | Beauty & Wellness | 1.79× | ||
| 20 | Shopping | Shopping | 1.71× |
Personality of the MSN audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.61× | |
| Need for Security | CONSERVATISM | 2.17× | |
| Career Orientation | POWER | 2.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.06× | |
| Pet Ownership | JOY | 1.21× | |
| Sports Activity | POWER | 1.24× |
Frequently asked questions
How many fans does MSN have in Germany?
MSN has an estimated audience of 5,102,071 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MSN fans?
49.8% of MSN fans are female, 50.2% are male, with an average age of 43.0 years.
Which brands do MSN fans like most?
MSN fans show strongest brand affinity for Miguel Indurain (114.56×), Transfermarkt (5.91×), and Wetter.com (6.93×) over the country average.
Where do MSN fans live in Germany?
MSN fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do MSN fans also like?
Beyond MSN itself, the audience over-indexes on Transfermarkt (5.91×), Wetter.com (6.93×), dB’s (1.99×), and Roland Kaiser (4.36×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
See MSN audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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