Rascasse Audience Intelligence

MSN Audience in United States

A data profile of the people who buy, follow and care about MSN in United States — modelled from more than twelve digital signal sources. MSN has an estimated audience of 62,495,583 people in United States.

#9among Website / Newspaper / Magazine in United States#1in News

The average MSN fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Melania Trump, André Rieu, Global Television Network, with strongest over-indexing on Melania Trump (6.12× the country average).

Demographically, the MSN audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MSN fan in United States is more female, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Melania Trump.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MSN profile in United States.

Audience size
62.5M
in United States
Gender
58.1%♀
41.9% male
Age
44.5
average years
Country rank
#266
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MSN

58.1% are female, 41.9% are male, average age 44.5.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for MSN audience in United States
MetricValue
Female58.1%
Male41.9%
Average age44.5
Estimated audience size62,495,583
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the MSN audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3918%
40-4924%
50+34%
Fig. 04

Worldwide distribution

40.0%

of the worldwide MSN audience comes from United States.

Worldwide audience distribution share by country for MSN
CountryShare
United States40.0%
Brazil7.5%
Japan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MSN audience in United States is strongest.

Fig. 05

Top regions by affinity

MSN fans by region: top regions in United States
#RegionReachAffinity×
01Montana~300K1.65×
02South Dakota~200K1.64×
03North Dakota~200K1.63×
04Iowa~800K1.50×
05Wyoming~100K1.50×
06Wisconsin~1.5M1.39×
07Minnesota~1M1.39×
08New Mexico~400K1.34×
09Idaho~400K1.29×
10Nebraska~400K1.26×
11Maine~300K1.20×
12New Hampshire~300K1.19×
13Colorado~1M1.18×
14Alaska~200K1.16×
15Washington~1.5M1.14×
16Rhode Island~200K1.13×
17Arizona~1.5M1.11×
18Pennsylvania~2M1.07×
19Kansas~500K1.07×
20Vermont~100K1.06×
21West Virginia~300K1.02×
22Ohio~2M1.00×
23Missouri~1M1.00×
24Oregon~700K1.00×
25Massachusetts~1M0.97×
26Connecticut~600K0.97×
27Delaware~200K0.94×
28Michigan~1.5M0.89×
29Maryland~900K0.87×
30Kentucky~700K0.86×
31Illinois~2M0.85×
32Indiana~1M0.85×
33New Jersey~1.5M0.84×
34Oklahoma~600K0.83×
35South Carolina~800K0.82×
36Hawaii~200K0.82×
37Virginia~1M0.81×
38Utah~400K0.80×
39Nevada~500K0.78×
40Arkansas~400K0.78×
41Tennessee~1M0.77×
42Florida~3M0.74×
43Louisiana~600K0.74×
44North Carolina~1.5M0.73×
45New York~2.5M0.71×
46Alabama~600K0.71×
47Mississippi~400K0.71×
48Georgia~1M0.64×
49California~4M0.59×
50Texas~3M0.57×
Fig. 06

Affinity by region

Affinity by region — MSN, United States
0.57×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MSN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MSN audience
#·InterestCategoryAffinity×
01André RieuMusic & Radio51.15×
02BioWareGames48.02×
03RabbiPolitics & Society8.45×
04Nativity of JesusPolitics & Society6.23×
05Benjamin NetanyahuPolitics & Society6.14×
06Melania TrumpPolitics & Society6.12×
07Donald Trump for PresidentPolitics & Society6.12×
08Global Television NetworkMovies & TV5.06×
09MicrosoftTechnology & Electronics2.59×
10Facebook MessengerInternet & Social Media2.13×
11TMZInternet & Social Media1.91×
12Television stationMovies & TV1.82×
13Television networkMovies & TV1.82×
14Google MapsInternet & Social Media1.72×
15PinterestInternet & Social Media1.71×
16PowerballGames1.65×
17CBSMovies & TV1.62×
18Texas RoadhouseFood & Beverages1.61×
19NBCMovies & TV1.59×
20Macy'sShopping1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MSN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MSN audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.39×
Social Media UsageJOY1.33×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MSN audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Pet OwnershipJOY0.95×
SustainabilityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MSN have in United States?

MSN has an estimated audience of 62,495,583 people in United States, concentrated in California and Florida.

02

What is the gender split and age of MSN fans?

58.1% of MSN fans are female, 41.9% are male, with an average age of 44.5 years.

03

Which brands do MSN fans like most?

MSN fans show strongest brand affinity for Melania Trump (6.12×), André Rieu (51.15×), and Global Television Network (5.06×) over the country average.

04

Where do MSN fans live in United States?

MSN fans in United States are most concentrated in California (reach ~4M), Florida (reach ~3M), and Texas (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do MSN fans also like?

Beyond MSN itself, the audience over-indexes on André Rieu (51.15×), Global Television Network (5.06×), Rabbi (8.45×), and Nativity of Jesus (6.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See MSN audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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