MSN Audience in United States

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MSN has an estimated audience of 61,990,373 people in United States. 58.1% are female, 41.9% are male, average age 44.5. Top regions: California, Florida, Texas. Top brand affinities: André Rieu, Global Television Network, Rabbi, Nativity of Jesus, Benjamin Netanyahu.

The average MSN fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include André Rieu, Global Television Network, Rabbi, with strongest over-indexing on André Rieu (51.15× the country average). Demographically, the MSN audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of MSN fans

Demographic split for MSN audience in United States
MetricValue
Female58.1%
Male41.9%
Average age44.5
Estimated audience size61,990,373

Audience persona

The typical MSN fan in United States is more female, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for André Rieu.

Top regions in United States

Top regions ranked by reach for MSN in United States
RegionReachAffinity
California4,188,1710.61×
Florida3,261,0360.78×
Texas3,191,3890.6×
New York2,586,3210.75×
Pennsylvania2,286,1351.1×
Ohio1,936,8241.01×
Illinois1,871,2200.91×
Washington1,491,8751.2×
Arizona1,484,8831.17×
Michigan1,474,6330.91×
North Carolina1,438,1870.77×
New Jersey1,384,7280.88×
Wisconsin1,304,2471.4×
Minnesota1,286,7201.45×
Virginia1,281,3030.85×
Georgia1,267,8440.66×
Massachusetts1,230,6471.01×
Colorado1,197,9691.23×
Missouri1,019,8791.02×
Indiana998,4820.88×
Tennessee967,6630.78×
Maryland943,5900.89×
Iowa765,0291.5×
South Carolina760,5840.82×
Oregon724,6391.02×
Kentucky677,7090.87×
Alabama623,3110.72×
Connecticut593,2700.95×
Louisiana588,0320.74×
Oklahoma566,4470.82×
Kansas529,6501.08×
Nevada473,3910.79×
Utah450,1950.81×
New Mexico403,7731.3×
Idaho400,2321.29×
Arkansas386,9000.76×
Nebraska386,0231.24×
Mississippi343,7490.67×
West Virginia283,7800.98×
New Hampshire281,5551.15×
Montana273,7991.59×
Maine255,3001.15×
South Dakota221,1141.54×
Rhode Island219,0671.11×
Hawaii204,8200.77×
North Dakota201,1741.58×
Delaware150,0610.88×
Alaska145,3401.1×
Wyoming132,5011.44×
Vermont108,5771×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MSN audience
BrandAffinityCategory
André Rieu51.15×Music & Radio
Global Television Network5.06×Movies & TV
Rabbi8.45×Politics & Society
Nativity of Jesus6.23×Politics & Society
Benjamin Netanyahu6.14×Politics & Society
BioWare48.02×Games
Pinterest1.71×Internet & Social Media
NBC1.59×Movies & TV
LinkedIn1.7×Internet & Social Media
Television station1.82×Movies & TV
Television network1.82×Movies & TV
Google Maps1.72×Internet & Social Media
Facebook Messenger2.13×Internet & Social Media
TMZ1.91×Internet & Social Media
CBS1.62×Movies & TV
Microsoft2.59×Technology & Electronics
Texas Roadhouse1.61×Food & Beverages
Donald Trump for President6.12×Politics & Society
Macy's1.56×Shopping
Zionism7.3×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MSN audience
TraitClusterScore
Risk AppetiteTHRILL2.15
Luxury OrientationPREMIUM1.79
ExtroversionTHRILL1.25
Community OrientationOPEN1.23
IndividualismJOY1.18
IndulgenceJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for MSN
CountryShare
United States40.3%
Brazil7.6%
France7.1%

See MSN audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does MSN have in United States?

MSN has an estimated audience of 61,990,373 people in United States, concentrated in California and Florida.

What is the gender split and age of MSN fans?

58.1% of MSN fans are female, 41.9% are male, with an average age of 44.5 years.

Which brands do MSN fans like most?

MSN fans show strongest brand affinity for André Rieu (51.15×), Global Television Network (5.06×), and Rabbi (8.45×) over the country average.

Where do MSN fans live in United States?

MSN fans in United States are most concentrated in California (reach 4,188,171), Florida (reach 3,261,036), and Texas (reach 3,191,389). These three regions account for the largest share of the active audience.

What other brands do MSN fans also like?

Beyond MSN itself, the audience over-indexes on Global Television Network (5.06×), Rabbi (8.45×), Nativity of Jesus (6.23×), and Benjamin Netanyahu (6.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.