MSN Audience in Canada
MSN has an estimated audience of 7,106,067 people in Canada. 59.3% are female, 40.7% are male, average age 45.5. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Loto-Québec, TVA (Canada), Vidéotron, Quebec City, Divertissement.
The average MSN fan in Canada is 45.5 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Loto-Québec, TVA (Canada), Vidéotron, with strongest over-indexing on Loto-Québec (4.99× the country average). Demographically, the MSN audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Need for Security, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of MSN fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 45.5 |
| Estimated audience size | 7,106,067 |
Audience persona
The typical MSN fan in Canada is more female, around 45.5 years old, with strong Need for Security tendencies and a notable affinity for Loto-Québec.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,998,312 | 1.01× |
| Quebec | 1,954,248 | 1.15× |
| British Columbia | 977,865 | 0.92× |
| Alberta | 931,132 | 1.06× |
| Saskatchewan | 252,324 | 1.12× |
| Nova Scotia | 238,090 | 1.12× |
| Manitoba | 237,188 | 0.89× |
| New Brunswick | 179,839 | 1.1× |
| Newfoundland and Labrador | 99,726 | 0.92× |
| Prince Edward Island | 24,847 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loto-Québec | 4.99× | Games |
| TVA (Canada) | 6.03× | Movies & TV |
| Vidéotron | 4.89× | Technology & Electronics |
| Quebec City | 3.78× | Travel & Leisure |
| Divertissement | 6.45× | Politics & Society |
| Quebec | 2.1× | Travel & Leisure |
| Montreal Canadiens | 1.92× | Sports |
| Google Flights | 3.24× | Travel & Leisure |
| Montreal | 1.99× | Travel & Leisure |
| French language | 3.07× | Politics & Society |
| Google News | 3.07× | News |
| New Brunswick | 2.3× | Travel & Leisure |
| Kijiji | 1.95× | Shopping |
| Survivor (band) | 5.97× | Music & Radio |
| Rona | 1.86× | Home & Garden |
| Esso | 1.87× | Cars & Mobility |
| Meteorology | 3.48× | Home & Garden |
| Gatineau | 4.86× | Travel & Leisure |
| Occupation Double | 5.77× | Movies & TV |
| Boost Juice | 3.13× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.13 |
| Individualism | JOY | 1.11 |
| Tradition | CONSERVATISM | 1.0 |
| Early Adopter Mentality | POWER | 0.99 |
| Patriotism | CONSERVATISM | 0.86 |
| Career Orientation | POWER | 0.83 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.5% |
| Brazil | 7.5% |
| France | 6.9% |
See MSN audiences in other countries
More News audiences in Canada
Frequently asked questions
How many fans does MSN have in Canada?
MSN has an estimated audience of 7,106,067 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of MSN fans?
59.3% of MSN fans are female, 40.7% are male, with an average age of 45.5 years.
Which brands do MSN fans like most?
MSN fans show strongest brand affinity for Loto-Québec (4.99×), TVA (Canada) (6.03×), and Vidéotron (4.89×) over the country average.
Where do MSN fans live in Canada?
MSN fans in Canada are most concentrated in Ontario (reach 2,998,312), Quebec (reach 1,954,248), and British Columbia (reach 977,865). These three regions account for the largest share of the active audience.
What other brands do MSN fans also like?
Beyond MSN itself, the audience over-indexes on TVA (Canada) (6.03×), Vidéotron (4.89×), Quebec City (3.78×), and Divertissement (6.45×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.