A data profile of the people who buy, follow and care about MSN in Italy — modelled from more than twelve digital signal sources. MSN has an estimated audience of 5,848,507 people in Italy.
The average MSN fan in Italy is 45.9 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
The key figures that characterise the MSN profile in Italy.
53.2% are female, 46.8% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 45.9 |
| Estimated audience size | 5,848,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 9% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 35% |
of the worldwide MSN audience comes from Italy.
| Country | Share |
|---|---|
| United States | 40.0% |
| Brazil | 7.5% |
| Japan | 7.0% |
Where the MSN audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~700K | 1.40× | |
| 02 | Tuscany | ~500K | 1.24× | |
| 03 | Campania | ~800K | 1.16× | |
| 04 | Marche | ~200K | 1.16× | |
| 05 | Piedmont | ~500K | 1.08× | |
| 06 | Lombardy | ~1M | 1.07× | |
| 07 | Lazio | ~800K | 1.07× | |
| 08 | Abruzzo | ~100K | 1.07× | |
| 09 | Puglia | ~400K | 1.05× | |
| 10 | Veneto | ~500K | 1.01× | |
| 11 | Emilia-Romagna | ~500K | 1.00× | |
| 12 | Friuli-Venezia Giulia | ~100K | 0.95× | |
| 13 | Molise | ~30K | 0.95× | |
| 14 | Calabria | ~200K | 0.93× | |
| 15 | Umbria | ~90K | 0.90× | |
| 16 | Basilicata | ~50K | 0.89× | |
| 17 | Sardinia | ~100K | 0.86× | |
| 18 | Liguria | ~100K | 0.84× | |
| 19 | Trentino-Alto Adige/Südtirol | ~90K | 0.81× | |
| 20 | Aosta Valley | ~9K | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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