Rascasse Audience Intelligence

Facebook Messenger Audience in United States

A data profile of the people who buy, follow and care about Facebook Messenger in United States — modelled from more than twelve digital signal sources. Facebook Messenger has an estimated audience of 40,219,302 people in United States.

#7among Social media in United States#19among Website / Newspaper / Magazine in United States#20in Internet & Social Media

The average Facebook Messenger fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include WhatsApp, Video, Western Union, with strongest over-indexing on WhatsApp (3.84× the country average).

Demographically, the Facebook Messenger audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Facebook Messenger fan in United States is balanced, around 38.1 years old, with strong Tradition tendencies and a notable affinity for WhatsApp.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Facebook Messenger profile in United States.

Audience size
40.2M
in United States
Gender
52.6%♀
47.4% male
Age
38.1
average years
Country rank
#566
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Facebook Messenger

52.6% are female, 47.4% are male, average age 38.1.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Facebook Messenger audience in United States
MetricValue
Female52.6%
Male47.4%
Average age38.1
Estimated audience size40,219,302
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Facebook Messenger audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3917%
40-4920%
50+20%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Facebook Messenger audience comes from United States.

Worldwide audience distribution share by country for Facebook Messenger
CountryShare
United States24.2%
Philippines5.5%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Facebook Messenger audience in United States is strongest.

Fig. 05

Top regions by affinity

Facebook Messenger fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~300K1.81×
02Utah~500K1.50×
03Maine~200K1.43×
04Kentucky~700K1.39×
05Vermont~100K1.37×
06Arkansas~400K1.33×
07South Dakota~100K1.30×
08Alaska~100K1.26×
09Missouri~800K1.22×
10North Dakota~100K1.22×
11Wisconsin~700K1.18×
12Kansas~400K1.17×
13Washington~900K1.15×
14Oklahoma~500K1.13×
15Idaho~200K1.13×
16Iowa~400K1.09×
17Mississippi~400K1.08×
18Michigan~1M1.05×
19Ohio~1.5M1.04×
20Indiana~800K1.03×
21Oregon~500K1.03×
22Virginia~1M1.02×
23Louisiana~500K1.02×
24Tennessee~800K1.01×
25New Hampshire~200K1.01×
26Alabama~600K0.99×
27South Carolina~600K0.93×
28Pennsylvania~1M0.92×
29Rhode Island~100K0.92×
30North Carolina~1M0.89×
31Arizona~700K0.89×
32Montana~100K0.89×
33Minnesota~500K0.87×
34Hawaii~200K0.87×
35Connecticut~300K0.83×
36Colorado~500K0.80×
37Texas~2.5M0.79×
38Illinois~1M0.79×
39Georgia~1M0.79×
40Massachusetts~600K0.79×
41Florida~2M0.78×
42Nebraska~200K0.78×
43New Mexico~200K0.74×
44Maryland~500K0.72×
45Nevada~300K0.72×
46Delaware~80K0.72×
47California~3M0.71×
48New York~1.5M0.69×
49New Jersey~600K0.61×
50Washington, District of Columbia~70K0.61×
Fig. 06

Affinity by region

Affinity by region — Facebook Messenger, United States
0.61×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Facebook Messenger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Facebook Messenger audience
#·InterestCategoryAffinity×
01La La AnthonyMovies & TV8.31×
02ViberInternet & Social Media6.49×
03Nia LongMovies & TV5.40×
04Diana RossMusic & Radio4.11×
05WhatsAppInternet & Social Media3.84×
06Western UnionBusiness & Career3.71×
07UruguayTravel & Leisure2.56×
08Google FlightsTravel & Leisure2.24×
09Progressive CorporationBusiness & Career2.20×
10ArgentinaTravel & Leisure1.92×
11Spanish languagePolitics & Society1.90×
12Papa John's PizzaFood & Beverages1.73×
13Instant messagingInternet & Social Media1.68×
14Public companyBusiness & Career1.65×
15Staples (Canada)Business & Career1.62×
16VideoMovies & TV1.60×
17ExpediaTravel & Leisure1.58×
18Yahoo! FinanceBusiness & Career1.56×
19Macy'sShopping1.52×
20AmericasTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Facebook Messenger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Facebook Messenger audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.48×
Social Media UsageJOY1.45×
Need for SecurityCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Facebook Messenger audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Early Adopter MentalityPOWER0.94×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Facebook Messenger have in United States?

Facebook Messenger has an estimated audience of 40,219,302 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Facebook Messenger fans?

52.6% of Facebook Messenger fans are female, 47.4% are male, with an average age of 38.1 years.

03

Which brands do Facebook Messenger fans like most?

Facebook Messenger fans show strongest brand affinity for WhatsApp (3.84×), Video (1.6×), and Western Union (3.71×) over the country average.

04

Where do Facebook Messenger fans live in United States?

Facebook Messenger fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Facebook Messenger fans also like?

Beyond Facebook Messenger itself, the audience over-indexes on Video (1.6×), Western Union (3.71×), Instant messaging (1.68×), and La La Anthony (8.31×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Social media audiences in United States

See Facebook Messenger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Facebook Messenger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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