Facebook Messenger Audience in United States

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Facebook Messenger has an estimated audience of 40,209,407 people in United States. 52.6% are female, 47.4% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: WhatsApp, Video, Craigslist, Western Union, Instant messaging.

The average Facebook Messenger fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include WhatsApp, Video, Craigslist, with strongest over-indexing on WhatsApp (3.84× the country average). Demographically, the Facebook Messenger audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Social Media Usage, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media

Demographics of Facebook Messenger fans

Demographic split for Facebook Messenger audience in United States
MetricValue
Female52.6%
Male47.4%
Average age38.1
Estimated audience size40,209,407

Audience persona

The typical Facebook Messenger fan in United States is balanced, around 38.1 years old, with strong Social Media Usage tendencies and a notable affinity for WhatsApp.

Top regions in United States

Top regions ranked by reach for Facebook Messenger in United States
RegionReachAffinity
California3,261,2500.74×
Texas2,925,0090.85×
Florida2,170,9320.8×
New York1,638,1730.73×
Pennsylvania1,383,9101.02×
Ohio1,315,5271.06×
North Carolina1,110,8370.92×
Illinois1,110,5440.83×
Michigan1,101,3411.05×
Georgia1,037,7230.84×
Washington976,5861.21×
Virginia946,2470.97×
Tennessee811,3301.01×
Missouri799,3651.23×
Indiana776,1581.06×
Kentucky728,8591.45×
Arizona718,6620.88×
Wisconsin703,7601.16×
Massachusetts657,5570.83×
New Jersey633,4260.62×
Alabama571,9451.02×
Utah551,2611.53×
South Carolina536,5200.89×
Colorado530,3650.84×
Oklahoma527,8181.18×
Louisiana519,9081×
Maryland519,4030.75×
Minnesota488,7890.85×
Oregon474,1101.03×
Arkansas398,0401.2×
Iowa395,8091.19×
Kansas395,2121.25×
Mississippi362,6161.09×
West Virginia340,1061.82×
Connecticut285,3570.71×
Nevada272,0950.7×
Idaho251,8351.25×
Maine224,3251.56×
Nebraska152,5070.76×
New Hampshire148,7690.94×
Hawaii140,4720.81×
New Mexico140,1370.69×
South Dakota112,1031.21×
Rhode Island105,6210.83×
North Dakota104,6961.27×
Alaska102,1331.19×
Montana94,3500.85×
Vermont90,0251.28×
Washington, District of Columbia75,3100.62×
Delaware65,4400.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Facebook Messenger audience
BrandAffinityCategory
WhatsApp3.84×Internet & Social Media
Video1.6×Movies & TV
Craigslist2.02×Shopping
Western Union3.71×Business & Career
Instant messaging1.68×Internet & Social Media
LinkedIn1.53×Internet & Social Media
Google Flights2.24×Travel & Leisure
Macy's1.52×Shopping
La La Anthony8.31×Movies & TV
Americas1.52×Travel & Leisure
Spanish language1.9×Politics & Society
Yahoo! Finance1.56×Business & Career
Progressive Corporation2.2×Business & Career
Viber6.49×Internet & Social Media
Phil Robertson4×Movies & TV
Chat GPT1.91×Technology & Electronics
Staples (Canada)1.62×Business & Career
Uruguay2.56×Travel & Leisure
Argentina1.92×Travel & Leisure
Expedia1.58×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Facebook Messenger audience
TraitClusterScore
Social Media UsageJOY2.33
ExtroversionTHRILL1.19
Need for SecurityCONSERVATISM1.07
Price SensitivityPREMIUM1.04
Family OrientationCONSERVATISM1
Quality AwarenessPREMIUM0.95

Worldwide distribution

Worldwide audience distribution share by country for Facebook Messenger
CountryShare
United States24.3%
Philippines5.5%
United Kingdom4.8%

See Facebook Messenger audiences in other countries

More Social media audiences in United States

Frequently asked questions

How many fans does Facebook Messenger have in United States?

Facebook Messenger has an estimated audience of 40,209,407 people in United States, concentrated in California and Texas.

What is the gender split and age of Facebook Messenger fans?

52.6% of Facebook Messenger fans are female, 47.4% are male, with an average age of 38.1 years.

Which brands do Facebook Messenger fans like most?

Facebook Messenger fans show strongest brand affinity for WhatsApp (3.84×), Video (1.6×), and Craigslist (2.02×) over the country average.

Where do Facebook Messenger fans live in United States?

Facebook Messenger fans in United States are most concentrated in California (reach 3,261,250), Texas (reach 2,925,009), and Florida (reach 2,170,932). These three regions account for the largest share of the active audience.

What other brands do Facebook Messenger fans also like?

Beyond Facebook Messenger itself, the audience over-indexes on Video (1.6×), Craigslist (2.02×), Western Union (3.71×), and Instant messaging (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Facebook Messenger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.