Rascasse Audience Intelligence

Papa John's Pizza Target Market in United States

A data profile of the people who buy, follow and care about Papa John's Pizza in United States — modelled from more than twelve digital signal sources. Papa John's Pizza has an estimated audience of 35,332,534 people in United States.

#7among Restaurants in United States#76among Brand in United States#70in Food & Beverages

The average Papa John's Pizza fan in United States is 36.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, Georgia.

Top brand affinities include Little Caesars, Domino's Pizza, Pizza Hut, with strongest over-indexing on Little Caesars (5.28× the country average).

Demographically, the Papa John's Pizza audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Papa John's Pizza fan in United States is balanced, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Little Caesars.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Papa John's Pizza profile in United States.

Audience size
35.3M
in United States
Gender
47.1%♀
52.9% male
Age
36.8
average years
Country rank
#708
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Papa John's Pizza

47.1% are female, 52.9% are male, average age 36.8.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Papa John's Pizza audience in United States
MetricValue
Female47.1%
Male52.9%
Average age36.8
Estimated audience size35,332,534
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Papa John's Pizza audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

60.1%

of the worldwide Papa John's Pizza audience comes from United States.

Worldwide audience distribution share by country for Papa John's Pizza
CountryShare
United States60.1%
Chile6.1%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Papa John's Pizza audience in United States is strongest.

Fig. 05

Top regions by affinity

Papa John's Pizza customers by region in United States
#RegionReachAffinity×
01Kentucky<1K2.21×
02Indiana<1K2.10×
03Georgia<1K1.93×
04Tennessee<1K1.84×
05North Carolina<1K1.78×
06Florida<1K1.69×
07South Carolina<1K1.62×
08Maryland<1K1.55×
09Alabama<1K1.54×
10Ohio<1K1.49×
11Virginia<1K1.46×
12Missouri<1K1.40×
13North Dakota<1K1.23×
14Kansas<1K1.22×
15West Virginia<1K1.21×
16Mississippi<1K1.18×
17Hawaii<1K1.15×
18Texas<1K1.13×
19Delaware<1K1.07×
20Arkansas<1K1.05×
21Oklahoma<1K1.03×
22Louisiana<1K1.01×
23Utah<1K1.00×
24Iowa<1K0.95×
25Arizona<1K0.92×
26Colorado<1K0.92×
27New Jersey<1K0.91×
28Alaska<1K0.90×
29Minnesota<1K0.89×
30Pennsylvania<1K0.85×
31South Dakota<1K0.84×
32Washington, District of Columbia<1K0.83×
33Illinois<1K0.78×
34Nebraska<1K0.78×
35New York<1K0.76×
36Washington<1K0.75×
37Wisconsin<1K0.71×
38New Mexico<1K0.70×
39Wyoming<1K0.66×
40Montana<1K0.65×
41Idaho<1K0.63×
42Nevada<1K0.58×
43California<1K0.54×
44Oregon<1K0.48×
45Michigan<1K0.43×
46Maine<1K0.41×
47Connecticut<1K0.40×
48Rhode Island<1K0.34×
49New Hampshire<1K0.29×
50Massachusetts<1K0.28×
Fig. 06

Affinity by region

Affinity by region — Papa John's Pizza, United States
0.28×1.00×2.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Papa John's Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Papa John's Pizza audience
#·InterestCategoryAffinity×
01Marco's PizzaFood & Beverages7.20×
02SlickdealsShopping5.56×
03Little CaesarsFood & Beverages5.28×
04Papa Murphy'sFood & Beverages5.07×
05Domino's PizzaFood & Beverages3.85×
06Five GuysFood & Beverages3.33×
07Pizza HutFood & Beverages3.26×
08SubwayFood & Beverages2.89×
09Jack in the BoxFood & Beverages2.73×
10WhataburgerFood & Beverages2.62×
11Burger KingFood & Beverages2.49×
12Popeyes Louisiana KitchenFood & Beverages2.48×
13Panda ExpressFood & Beverages2.46×
14KFCFood & Beverages2.18×
15Taco BellFood & Beverages2.17×
16Wendy'sFood & Beverages2.17×
17WingstopFood & Beverages2.09×
18Wawa Inc.Shopping2.04×
19McDonald'sFood & Beverages1.57×
20Chick-fil-AFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Papa John's Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Papa John's Pizza audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.17×
IndividualismJOY1.02×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Papa John's Pizza audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.63×
CreativityOPEN0.70×
Quality AwarenessPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Papa John's Pizza's target market in United States?

Papa John's Pizza's target market in United States covers an estimated 35,332,534 people, concentrated in Florida and Texas.

02

What is the gender split and age of Papa John's Pizza customers?

47.1% of the Papa John's Pizza audience are female, 52.9% are male, with an average age of 36.8 years.

03

Which brands do Papa John's Pizza fans like most?

Papa John's Pizza fans show strongest brand affinity for Little Caesars (5.28×), Domino's Pizza (3.85×), and Pizza Hut (3.26×) over the country average.

04

Where do Papa John's Pizza fans live in United States?

Papa John's Pizza fans in United States are most concentrated in Florida (reach <1K), Texas (reach <1K), and Georgia (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Papa John's Pizza fans also like?

Beyond Papa John's Pizza itself, the audience over-indexes on Domino's Pizza (3.85×), Pizza Hut (3.26×), Marco's Pizza (7.2×), and Subway (2.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Papa John's Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Papa John's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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