Rascasse Audience Intelligence

Marco's Pizza Target Market in United States

Marco's Pizza has an estimated audience of 11,435,583 people in United States.

#324among Brand in United States#243in Food & Beverages

The average Marco's Pizza fan in United States is 38.9 years old, balanced, and lives primarily in Texas.

Most fans live in Texas, Florida, Ohio.

Top affinities include Pizza Lovers, Rajamangala University of Technology Thanyaburi, Pizza cutter, with strongest over-indexing on Pizza Lovers (87.41× the country average).

Demographically, the Marco's Pizza audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

The typical Marco's Pizza fan in United States is balanced, around 38.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Lovers.

Category: Food & Beverages · Type: Brand

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.4M
in United States
Gender
50.1%♀
49.9% male
Age
38.9
average years
Country rank
#3075
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Marco's Pizza

50.1% are female, 49.9% are male, average age 38.9.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Marco's Pizza audience in United States
MetricValue
Female50.1%
Male49.9%
Average age38.9
Estimated audience size11,435,583
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Marco's Pizza audience in United States
Age bracketShare%
16-2420%
25-3421%
35-4422%
45-5421%
55+16%
Fig. 04

Worldwide distribution

95.5%

of the worldwide Marco's Pizza audience comes from United States.

Worldwide audience distribution share by country for Marco's Pizza
CountryShare
United States95.5%
India0.8%
Italy0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Marco's Pizza customers by region in United States
#RegionReachAffinity×
01Ohio~1.5M3.51×
02Georgia~1M3.03×
03South Carolina~500K2.93×
04Alabama~500K2.84×
05Tennessee~600K2.51×
06Florida~2M2.43×
07Texas~2M2.35×
08Utah~300K2.35×
09South Dakota~70K2.27×
10North Carolina~800K2.10×
11Oklahoma~200K1.84×
12Nevada~200K1.83×
13Virginia~500K1.59×
14Arkansas~200K1.55×
15Michigan~500K1.52×
16Idaho~90K1.46×
17Indiana~300K1.22×
18Colorado~200K1.17×
19Mississippi~100K1.04×
20Nebraska~70K1.02×
21Wisconsin~200K0.95×
22West Virginia~60K0.95×
23North Dakota~20K0.86×
24Kansas~80K0.78×
25Missouri~200K0.73×
26Kentucky~100K0.73×
27Louisiana~90K0.59×
28Iowa~60K0.51×
29Arizona~100K0.48×
30Maryland~90K0.41×
31Pennsylvania~200K0.40×
32Minnesota~80K0.40×
33Illinois~100K0.33×
34California~400K0.28×
35Alaska~6K0.26×
36Delaware~8K0.25×
37Vermont~5K0.24×
38Connecticut~30K0.23×
39Rhode Island~8K0.23×
40New Mexico~20K0.22×
41New Hampshire~9K0.21×
42Washington, District of Columbia~5K0.21×
43Montana~7K0.19×
44New Jersey~60K0.18×
45Maine~9K0.18×
46Hawaii~8K0.17×
47Massachusetts~40K0.16×
48Oregon~20K0.15×
49New York~100K0.14×
50Washington~40K0.14×
Fig. 06

Affinity by region

Affinity by region — Marco's Pizza, United States
0.14×1.00×3.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Marco's Pizza audience vs. the country average
#·InterestCategoryAffinity×
01Pizza LoversFood & Beverages87.41×
02Rajamangala University of Technology ThanyaburiBusiness & Career63.53×
03Pizza cutterFood & Beverages58.87×
04Boston PizzaFood & Beverages53.82×
05HungryhouseFood & Beverages46.46×
06PizzaExpressFood & Beverages36.10×
07Hungry Howie's PizzaFood & Beverages34.68×
08International Tennis FederationSports32.74×
09Tennis ChannelSports25.39×
10SlickdealsShopping24.69×
11Mountain Mike's PizzaFood & Beverages22.94×
12Peter Piper PizzaFood & Beverages22.77×
13Round Table PizzaFood & Beverages19.14×
14Papa Murphy'sFood & Beverages18.71×
15CiCi's PizzaFood & Beverages13.87×
16Little CaesarsFood & Beverages11.66×
17Papa John's PizzaFood & Beverages5.53×
18Domino's PizzaFood & Beverages4.18×
19WingstopFood & Beverages4.12×
20Pizza HutFood & Beverages3.37×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Marco's Pizza audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Marco's Pizza audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.21×
Early Adopter MentalityPOWER1.20×
Urban LifestyleOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Marco's Pizza audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.84×
Need for SecurityCONSERVATISM0.88×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Marco's Pizza over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/marcos-pizza-42472” · Methodology