Tennis Channel Audience in United States

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Tennis Channel has an estimated audience of 1,785,720 people in United States. 49.0% are female, 51.0% are male, average age 44.2. Top regions: California, New York, Florida. Top brand affinities: Iga Swiatek, Jannik Sinner, Aryna Sabalenka, International Tennis Federation, Tennis Express.

The average Tennis Channel fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Iga Swiatek, Jannik Sinner, Aryna Sabalenka, with strongest over-indexing on Iga Swiatek (51.06× the country average). Demographically, the Tennis Channel audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel · Subtype: Tennis

Demographics of Tennis Channel fans

Demographic split for Tennis Channel audience in United States
MetricValue
Female49.0%
Male51.0%
Average age44.2
Estimated audience size1,785,720

Audience persona

The typical Tennis Channel fan in United States is balanced, around 44.2 years old, with strong Quality Awareness tendencies and a notable affinity for Iga Swiatek.

Top regions in United States

Top regions ranked by reach for Tennis Channel in United States
RegionReachAffinity
California302,3481.54×
New York224,6042.25×
Florida192,5661.59×
Texas122,7710.8×
New Jersey69,5641.53×
Georgia67,4131.23×
North Carolina64,2741.2×
Illinois62,2061.05×
Virginia61,1591.41×
Pennsylvania58,6290.98×
Massachusetts55,5501.58×
Ohio48,8300.89×
Maryland44,8941.46×
Washington36,6661.02×
Michigan34,3660.74×
Connecticut32,2491.8×
Colorado32,1981.14×
Arizona31,1670.85×
South Carolina29,1451.08×
Indiana26,4130.81×
Tennessee25,7580.72×
Louisiana20,5520.89×
Missouri19,7840.69×
Oregon19,6320.96×
Minnesota18,3350.72×
Alabama17,6830.71×
Kentucky17,3210.77×
Wisconsin16,2270.6×
Nevada14,9000.86×
Washington, District of Columbia13,0232.43×
Utah12,5770.79×
Kansas12,2920.87×
Arkansas11,5560.79×
Oklahoma9,9670.5×
Mississippi9,5100.65×
New Mexico9,2971.04×
New Hampshire8,8481.26×
Maine8,5391.33×
Rhode Island7,8151.37×
Iowa7,5640.51×
Idaho6,9250.77×
Hawaii6,4910.85×
Nebraska6,0510.68×
Vermont5,3731.71×
Delaware4,9671.01×
West Virginia4,1900.5×
Montana3,4300.69×
North Dakota1,3830.38×
Alaska1,2650.33×
South Dakota1,2090.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tennis Channel audience
BrandAffinityCategory
Iga Swiatek51.06×Sports
Jannik Sinner32.47×Sports
Aryna Sabalenka34.45×Sports
International Tennis Federation53.77×Sports
Tennis Express70.3×Shopping
Miami Open (tennis)50.91×Sports
The Championships, Wimbledon22.93×Sports
Australian Open23.63×Sports
Andre Agassi47.84×Sports
Coco Gauff15.18×Sports
John McEnroe47.83×Sports
Madrid Open (tennis)70.17×Sports
United States Tennis Association40.18×Sports
Steffi Graf42.14×Sports
Frances Tiafoe37.15×Sports
Madison Keys35.32×Sports
David Morrissey84.77×Music & Radio
Holger Rune49.57×Sports
Elina Svitolina48.33×Sports
Racket (sports equipment)25.01×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tennis Channel audience
TraitClusterScore
Quality AwarenessPREMIUM1.63
Luxury OrientationPREMIUM1.62
LGBTQ+ IdentityOPEN1.41
Family OrientationCONSERVATISM1.31
Sports ActivityPOWER1.27
TravellingTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Tennis Channel
CountryShare
United States43.0%
United Kingdom7.5%
Spain6.7%

See Tennis Channel audiences in other countries

More Tennis audiences in United States

Frequently asked questions

How many fans does Tennis Channel have in United States?

Tennis Channel has an estimated audience of 1,785,720 people in United States, concentrated in California and New York.

What is the gender split and age of Tennis Channel fans?

49.0% of Tennis Channel fans are female, 51.0% are male, with an average age of 44.2 years.

Which brands do Tennis Channel fans like most?

Tennis Channel fans show strongest brand affinity for Iga Swiatek (51.06×), Jannik Sinner (32.47×), and Aryna Sabalenka (34.45×) over the country average.

Where do Tennis Channel fans live in United States?

Tennis Channel fans in United States are most concentrated in California (reach 302,348), New York (reach 224,604), and Florida (reach 192,566). These three regions account for the largest share of the active audience.

What other brands do Tennis Channel fans also like?

Beyond Tennis Channel itself, the audience over-indexes on Jannik Sinner (32.47×), Aryna Sabalenka (34.45×), International Tennis Federation (53.77×), and Tennis Express (70.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennis Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.