Rascasse Audience Intelligence

Tennis Channel Audience in United States

A data profile of the people who buy, follow and care about Tennis Channel in United States — modelled from more than twelve digital signal sources. Tennis Channel has an estimated audience of 1,802,514 people in United States.

#159among TV Channel in United States#1379in Sports

The average Tennis Channel fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Jannik Sinner, Iga Swiatek, Ben Shelton, with strongest over-indexing on Jannik Sinner (32.47× the country average).

Demographically, the Tennis Channel audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tennis Channel fan in United States is balanced, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Jannik Sinner.

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennis Channel profile in United States.

Audience size
1.8M
in United States
Gender
49.0%♀
51.0% male
Age
44.2
average years
Country rank
#15437
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Tennis Channel

49.0% are female, 51.0% are male, average age 44.2.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Tennis Channel audience in United States
MetricValue
Female49.0%
Male51.0%
Average age44.2
Estimated audience size1,802,514
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Tennis Channel audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3916%
40-4922%
50+35%
Fig. 04

Worldwide distribution

43.2%

of the worldwide Tennis Channel audience comes from United States.

Worldwide audience distribution share by country for Tennis Channel
CountryShare
United States43.2%
United Kingdom7.4%
Spain6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennis Channel audience in United States is strongest.

Fig. 05

Top regions by affinity

Tennis Channel fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K2.29×
02New York~200K2.06×
03Vermont~6K1.80×
04Florida~200K1.66×
05Connecticut~30K1.65×
06California~300K1.60×
07Massachusetts~50K1.52×
08New Jersey~70K1.46×
09Maryland~40K1.45×
10Georgia~70K1.30×
11Virginia~60K1.27×
12Rhode Island~7K1.26×
13Maine~8K1.25×
14North Carolina~60K1.18×
15New Hampshire~8K1.16×
16South Carolina~30K1.14×
17Colorado~30K1.03×
18Delaware~5K1.02×
19Illinois~60K1.01×
20Ohio~50K0.98×
21Oregon~20K0.98×
22New Mexico~9K0.98×
23Nevada~20K0.97×
24Washington~30K0.96×
25Pennsylvania~60K0.92×
26Kansas~10K0.92×
27Hawaii~7K0.90×
28Arizona~30K0.85×
29Louisiana~20K0.85×
30Texas~100K0.82×
31Alabama~20K0.82×
32Idaho~7K0.82×
33Kentucky~20K0.81×
34Utah~10K0.80×
35Michigan~40K0.79×
36Indiana~30K0.79×
37Minnesota~20K0.79×
38Montana~4K0.78×
39Mississippi~10K0.76×
40Tennessee~30K0.73×
41Arkansas~10K0.73×
42Missouri~20K0.71×
43Alaska~3K0.69×
44Wisconsin~20K0.68×
45Nebraska~6K0.68×
46North Dakota~2K0.67×
47West Virginia~5K0.65×
48South Dakota~3K0.65×
49Oklahoma~10K0.60×
50Iowa~9K0.58×
Fig. 06

Affinity by region

Affinity by region — Tennis Channel, United States
0.58×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennis Channel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennis Channel audience
#·InterestCategoryAffinity×
01Italian Open (tennis)Sports71.35×
02Tennis ExpressShopping70.30×
03Madrid Open (tennis)Sports70.17×
04Monica SelesSports56.46×
05International Tennis FederationSports53.77×
06Iga SwiatekSports51.06×
07Miami Open (tennis)Sports50.91×
08Elina SvitolinaSports48.33×
09Andre AgassiSports47.84×
10John McEnroeSports47.83×
11Steffi GrafSports42.14×
12United States Tennis AssociationSports40.18×
13Frances TiafoeSports37.15×
14Madison KeysSports35.32×
15Aryna SabalenkaSports34.45×
16Jannik SinnerSports32.47×
17Ben SheltonSports30.59×
18Australian OpenSports23.63×
19The Championships, WimbledonSports22.93×
20Coco GauffSports15.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennis Channel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tennis Channel audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.42×
MindfulnessBALANCE1.73×
Sports ActivityPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tennis Channel audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
Convenience OrientationPREMIUM1.01×
Family OrientationCONSERVATISM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tennis Channel have in United States?

Tennis Channel has an estimated audience of 1,802,514 people in United States, concentrated in California and New York.

02

What is the gender split and age of Tennis Channel fans?

49.0% of Tennis Channel fans are female, 51.0% are male, with an average age of 44.2 years.

03

Which brands do Tennis Channel fans like most?

Tennis Channel fans show strongest brand affinity for Jannik Sinner (32.47×), Iga Swiatek (51.06×), and Ben Shelton (30.59×) over the country average.

04

Where do Tennis Channel fans live in United States?

Tennis Channel fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tennis Channel fans also like?

Beyond Tennis Channel itself, the audience over-indexes on Iga Swiatek (51.06×), Ben Shelton (30.59×), Aryna Sabalenka (34.45×), and Italian Open (tennis) (71.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Tennis Channel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennis Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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