Five Guys Audience in United States

Five Guys logo

Five Guys has an estimated audience of 19,196,746 people in United States. 49.5% are female, 50.5% are male, average age 37.0. Top regions: Florida, California, New York. Top brand affinities: Shake Shack, Jack in the Box, Chipotle Mexican Grill, Arby's, Panera Bread.

The average Five Guys fan in United States is 37.0 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Shake Shack, Jack in the Box, Chipotle Mexican Grill, with strongest over-indexing on Shake Shack (13.86× the country average). Demographically, the Five Guys audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Fast food restaurants

Demographics of Five Guys fans

Demographic split for Five Guys audience in United States
MetricValue
Female49.5%
Male50.5%
Average age37.0
Estimated audience size19,196,746

Audience persona

The typical Five Guys fan in United States is balanced, around 37.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Shake Shack.

Top regions in United States

Top regions ranked by reach for Five Guys in United States
RegionReachAffinity
Florida1,939,0721.49×
California1,441,6750.68×
New York1,420,3461.32×
Texas1,248,6010.76×
Virginia756,5461.62×
Pennsylvania739,8111.14×
Georgia736,1121.24×
Ohio729,0871.23×
North Carolina648,7341.12×
Massachusetts603,2681.6×
Maryland602,1961.82×
New Jersey599,5031.23×
Michigan542,4211.08×
Illinois494,9450.77×
Tennessee421,2301.09×
Indiana419,2971.2×
South Carolina384,4591.33×
Washington365,0270.95×
Alabama301,5371.12×
Colorado294,1300.97×
Missouri289,1540.93×
Arizona282,6190.72×
Louisiana254,8351.03×
Connecticut251,6671.31×
Minnesota249,4560.91×
Oregon221,1421×
Kentucky219,7850.91×
Utah170,7860.99×
Wisconsin167,0520.58×
Nevada153,5690.83×
Kansas151,1151×
New Hampshire143,4971.9×
Mississippi125,6190.79×
Oklahoma118,2240.55×
Arkansas113,3190.72×
Rhode Island90,7361.48×
Maine90,6821.32×
Washington, District of Columbia90,3091.57×
Iowa76,2630.48×
Delaware75,0301.42×
Idaho65,3530.68×
West Virginia63,4160.71×
New Mexico62,7910.65×
Nebraska58,7340.61×
Montana45,8960.86×
Hawaii44,3780.54×
Vermont31,8610.95×
North Dakota28,0690.71×
South Dakota25,9910.59×
Wyoming11,2260.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Five Guys audience
BrandAffinityCategory
Shake Shack13.86×Food & Beverages
Jack in the Box9.93×Food & Beverages
Chipotle Mexican Grill6.77×Food & Beverages
Arby's7.91×Food & Beverages
Panera Bread5.78×Food & Beverages
Subway4.64×Food & Beverages
Taco Bell4.4×Food & Beverages
Chick-fil-A4.13×Food & Beverages
Burger King3.85×Food & Beverages
Hardee's10.34×Food & Beverages
Panda Express4.02×Food & Beverages
Dairy Queen5.04×Food & Beverages
Popeyes Louisiana Kitchen5.91×Food & Beverages
Wingstop3.59×Food & Beverages
KFC4.19×Food & Beverages
Pizza Hut2.92×Food & Beverages
Bruegger's Bagels16.25×Food & Beverages
Buffalo Wild Wings3.31×Food & Beverages
Noodles & Company8.34×Food & Beverages
Sonic Drive-In5.46×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Five Guys audience
TraitClusterScore
Convenience OrientationPREMIUM1.86
IndulgenceJOY1.3
Urban LifestyleOPEN1.21
ExtroversionTHRILL1.21
Career OrientationPOWER1.13
Early Adopter MentalityPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Five Guys
CountryShare
United States58.8%
Canada6.7%
United Kingdom6.3%

See Five Guys audiences in other countries

More Fast food restaurants audiences in United States

Frequently asked questions

How many fans does Five Guys have in United States?

Five Guys has an estimated audience of 19,196,746 people in United States, concentrated in Florida and California.

What is the gender split and age of Five Guys fans?

49.5% of Five Guys fans are female, 50.5% are male, with an average age of 37.0 years.

Which brands do Five Guys fans like most?

Five Guys fans show strongest brand affinity for Shake Shack (13.86×), Jack in the Box (9.93×), and Chipotle Mexican Grill (6.77×) over the country average.

Where do Five Guys fans live in United States?

Five Guys fans in United States are most concentrated in Florida (reach 1,939,072), California (reach 1,441,675), and New York (reach 1,420,346). These three regions account for the largest share of the active audience.

What other brands do Five Guys fans also like?

Beyond Five Guys itself, the audience over-indexes on Jack in the Box (9.93×), Chipotle Mexican Grill (6.77×), Arby's (7.91×), and Panera Bread (5.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Five Guys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.