A data profile of the people who buy, follow and care about TikTok in Canada — modelled from more than twelve digital signal sources. TikTok has an estimated audience of 14,187,172 people in Canada.
The average TikTok fan in Canada is 21.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Ice Hockey World Championships, Snapchat, Aritzia, with strongest over-indexing on Ice Hockey World Championships (1.72× the country average).
Demographically, the TikTok audience skews more female with an average age of 21.1, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical TikTok fan in Canada is more female, around 21.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the TikTok profile in Canada.
63.4% are female, 36.6% are male, average age 21.1.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 21.1 |
| Estimated audience size | 14,187,172 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 84% | |
| 20-29 | 13% | |
| 30-39 | 2% | |
| 40-49 | 1% | |
| 50+ | 1% |
of the worldwide TikTok audience comes from Canada.
| Country | Share |
|---|---|
| China | 14.5% |
| United States | 13.0% |
| Japan | 4.7% |
Where the TikTok audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~5M | 1.45× | |
| 02 | Ontario | ~8M | 1.33× | |
| 03 | Alberta | ~2M | 1.22× | |
| 04 | Manitoba | ~600K | 1.08× | |
| 05 | Saskatchewan | ~500K | 1.05× | |
| 06 | New Brunswick | ~300K | 1.03× | |
| 07 | British Columbia | ~2M | 1.01× | |
| 08 | Nova Scotia | ~300K | 0.72× | |
| 09 | Newfoundland and Labrador | ~100K | 0.63× | |
| 10 | Prince Edward Island | ~40K | 0.51× |
The strongest cross-interests of the TikTok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makeup Tutorials | Beauty & Wellness | 2.69× | ||
| 02 | Apple Store | Shopping | 2.68× | ||
| 03 | Curly Hair | Beauty & Wellness | 2.61× | ||
| 04 | Hair Extensions | Beauty & Wellness | 2.58× | ||
| 05 | Anime convention | Literature | 2.52× | ||
| 06 | Underground hip hop | Music & Radio | 2.49× | ||
| 07 | Fashion show | Fashion & Accessoires | 2.46× | ||
| 08 | Anime and manga fandom | Literature | 2.41× | ||
| 09 | Sneaker collecting | Fashion & Accessoires | 2.33× | ||
| 10 | NBA playoffs | Sports | 2.29× | ||
| 11 | Sabrina Carpenter | Music & Radio | 2.22× | ||
| 12 | NBA Finals | Sports | 2.15× | ||
| 13 | Livemusic | Music & Radio | 2.14× | ||
| 14 | Alternative hip hop | Music & Radio | 2.12× | ||
| 15 | Nike | Fashion & Accessoires | 2.03× | ||
| 16 | Snapchat | Internet & Social Media | 1.93× | ||
| 17 | Streetwear | Fashion & Accessoires | 1.88× | ||
| 18 | Aritzia | Fashion & Accessoires | 1.81× | ||
| 19 | Ice Hockey World Championships | Sports | 1.72× | ||
| 20 | Self care | Health | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.49× | |
| Quality Awareness | PREMIUM | 1.19× | |
| Luxury Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Patriotism | CONSERVATISM | 0.79× | |
| DIY Mentality | THRILL | 0.83× |
TikTok has an estimated audience of 14,187,172 people in Canada, concentrated in Ontario and Quebec.
63.4% of TikTok fans are female, 36.6% are male, with an average age of 21.1 years.
TikTok fans show strongest brand affinity for Ice Hockey World Championships (1.72×), Snapchat (1.93×), and Aritzia (1.81×) over the country average.
TikTok fans in Canada are most concentrated in Ontario (reach ~8M), Quebec (reach ~5M), and British Columbia (reach ~2M). These three regions account for the largest share of the active audience.
Beyond TikTok itself, the audience over-indexes on Snapchat (1.93×), Aritzia (1.81×), Anime convention (2.52×), and Anime and manga fandom (2.41×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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