TikTok Audience in Canada
TikTok has an estimated audience of 14,187,172 people in Canada. 63.4% are female, 36.6% are male, average age 21.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Ice Hockey World Championships, Snapchat, Aritzia, Anime convention, Anime and manga fandom.
The average TikTok fan in Canada is 21.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Ice Hockey World Championships, Snapchat, Aritzia, with strongest over-indexing on Ice Hockey World Championships (1.72× the country average). Demographically, the TikTok audience skews more female with an average age of 21.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of TikTok fans
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 21.1 |
| Estimated audience size | 14,187,172 |
Audience persona
The typical TikTok fan in Canada is more female, around 21.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,923,220 | 1.33× |
| Quebec | 4,912,448 | 1.45× |
| British Columbia | 2,138,733 | 1.01× |
| Alberta | 2,130,281 | 1.22× |
| Manitoba | 575,039 | 1.08× |
| Saskatchewan | 470,110 | 1.05× |
| New Brunswick | 338,563 | 1.03× |
| Nova Scotia | 302,669 | 0.72× |
| Newfoundland and Labrador | 135,130 | 0.63× |
| Prince Edward Island | 35,778 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 1.72× | Sports |
| Snapchat | 1.93× | Internet & Social Media |
| Aritzia | 1.81× | Fashion & Accessoires |
| Anime convention | 2.52× | Literature |
| Anime and manga fandom | 2.41× | Literature |
| Nike | 2.03× | Fashion & Accessoires |
| NBA playoffs | 2.29× | Sports |
| Makeup Tutorials | 2.69× | Beauty & Wellness |
| Livemusic | 2.14× | Music & Radio |
| Fashion show | 2.46× | Fashion & Accessoires |
| NBA Finals | 2.15× | Sports |
| Self care | 1.61× | Health |
| Hair Extensions | 2.58× | Beauty & Wellness |
| Sabrina Carpenter | 2.22× | Music & Radio |
| Curly Hair | 2.61× | Beauty & Wellness |
| Streetwear | 1.88× | Fashion & Accessoires |
| Apple Store | 2.68× | Shopping |
| Alternative hip hop | 2.12× | Music & Radio |
| Sneaker collecting | 2.33× | Fashion & Accessoires |
| Underground hip hop | 2.49× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.49 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Quality Awareness | PREMIUM | 1.19 |
| Luxury Orientation | PREMIUM | 1.15 |
| Design Affinity | PREMIUM | 1.15 |
| Mindfulness | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.6% |
| United States | 13.1% |
| Japan | 4.8% |
See TikTok audiences in other countries
More Social media audiences in Canada
Frequently asked questions
How many fans does TikTok have in Canada?
TikTok has an estimated audience of 14,187,172 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of TikTok fans?
63.4% of TikTok fans are female, 36.6% are male, with an average age of 21.1 years.
Which brands do TikTok fans like most?
TikTok fans show strongest brand affinity for Ice Hockey World Championships (1.72×), Snapchat (1.93×), and Aritzia (1.81×) over the country average.
Where do TikTok fans live in Canada?
TikTok fans in Canada are most concentrated in Ontario (reach 7,923,220), Quebec (reach 4,912,448), and British Columbia (reach 2,138,733). These three regions account for the largest share of the active audience.
What other brands do TikTok fans also like?
Beyond TikTok itself, the audience over-indexes on Snapchat (1.93×), Aritzia (1.81×), Anime convention (2.52×), and Anime and manga fandom (2.41×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for TikTok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.