Rascasse Audience Intelligence

Selena Gomez Audience in United States

A data profile of the people who buy, follow and care about Selena Gomez in United States — modelled from more than twelve digital signal sources. Selena Gomez has an estimated audience of 13,280,910 people in United States.

#22among Actor Actress or TV Star in United States#100among Person in United States#180in Movies & TV

The average Selena Gomez fan in United States is 32.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rhianna (singer), Food and drink, Beauty, with strongest over-indexing on Rhianna (singer) (7.21× the country average).

Demographically, the Selena Gomez audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Extroversion, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Selena Gomez fan in United States is more female, around 32.1 years old, with strong Extroversion tendencies and a notable affinity for Rhianna (singer).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Selena Gomez profile in United States.

Audience size
13.3M
in United States
Gender
67.6%♀
32.4% male
Age
32.1
average years
Country rank
#2672
Person in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Selena Gomez fans

67.6% are female, 32.4% are male, average age 32.1.

Fig. 02

Gender split

67.6%
Female
32.4%
Male
Demographic split for Selena Gomez audience in United States
MetricValue
Female67.6%
Male32.4%
Average age32.1
Estimated audience size13,280,910
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Selena Gomez audience in United States
Age bracketShare%
16-1939%
20-2923%
30-3915%
40-4912%
50+10%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Selena Gomez audience comes from United States.

Worldwide audience distribution share by country for Selena Gomez
CountryShare
United States31.4%
India4.9%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Selena Gomez audience in United States is strongest.

Fig. 05

Top regions by affinity

Selena Gomez fans by region: top regions in United States
#RegionReachAffinity×
01California~2M1.25×
02Texas~1.5M1.22×
03Hawaii~70K1.21×
04New Mexico~80K1.15×
05New York~900K1.14×
06Washington~300K1.14×
07Connecticut~200K1.13×
08Arizona~300K1.11×
09New Jersey~400K1.10×
10Oklahoma~200K1.10×
11Utah~100K1.09×
12Illinois~500K1.08×
13Massachusetts~300K1.08×
14Nevada~100K1.06×
15Oregon~200K1.05×
16Florida~1M1.03×
17Pennsylvania~500K1.03×
18Virginia~300K1.02×
19Indiana~300K1.02×
20Colorado~200K1.02×
21Idaho~70K1.02×
22Rhode Island~40K1.02×
23Michigan~400K1.01×
24Tennessee~300K1.01×
25Kansas~100K1.01×
26Maryland~200K1.00×
27Minnesota~200K1.00×
28Kentucky~200K1.00×
29Missouri~200K0.99×
30Ohio~400K0.98×
31Georgia~400K0.97×
32Iowa~100K0.97×
33North Carolina~400K0.96×
34Wisconsin~200K0.96×
35Arkansas~100K0.96×
36Nebraska~70K0.96×
37New Hampshire~50K0.96×
38South Carolina~200K0.91×
39Alabama~200K0.91×
40West Virginia~60K0.91×
41Maine~40K0.90×
42Louisiana~200K0.89×
43Washington, District of Columbia~40K0.88×
44Alaska~30K0.88×
45North Dakota~20K0.87×
46Mississippi~100K0.86×
47Delaware~30K0.86×
48South Dakota~30K0.86×
49Vermont~20K0.85×
50Montana~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Selena Gomez, United States
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Selena Gomez audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Selena Gomez audience
#·InterestCategoryAffinity×
01The Perks of Being a WallflowerMovies & TV11.13×
02Los Angeles Angels of AnaheimSports9.45×
03Rhianna (singer)Music & Radio7.21×
04Zara LarssonMusic & Radio6.13×
05Princess PollyFashion & Accessoires4.22×
06Shohei OhtaniSports3.78×
07Sabrina CarpenterMusic & Radio3.56×
08Music educationMusic & Radio3.49×
09Music schoolMusic & Radio3.36×
10Millie Bobby BrownMovies & TV3.26×
11Ariana GrandeMusic & Radio2.81×
12Spirit HalloweenKids & Family2.42×
13Taylor SwiftMusic & Radio2.38×
14Stranger ThingsMovies & TV2.16×
15Self-loveHealth1.98×
16Self careHealth1.77×
17BeautyBeauty & Wellness1.75×
18SupermanMovies & TV1.74×
19Food and drinkFood & Beverages1.60×
20Harry PotterMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Selena Gomez audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Selena Gomez audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.46×
SustainabilityBALANCE1.29×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Selena Gomez audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.68×
Quality AwarenessPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Selena Gomez have in United States?

Selena Gomez has an estimated audience of 13,280,910 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Selena Gomez fans?

67.6% of Selena Gomez fans are female, 32.4% are male, with an average age of 32.1 years.

03

Which brands do Selena Gomez fans like most?

Selena Gomez fans show strongest brand affinity for Rhianna (singer) (7.21×), Food and drink (1.6×), and Beauty (1.75×) over the country average.

04

Where do Selena Gomez fans live in United States?

Selena Gomez fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Selena Gomez fans also like?

Beyond Selena Gomez itself, the audience over-indexes on Food and drink (1.6×), Beauty (1.75×), Superman (1.74×), and Los Angeles Angels of Anaheim (9.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Selena Gomez audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Selena Gomez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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