Selena Gomez Audience in United States

Selena Gomez logo

Selena Gomez has an estimated audience of 13,894,394 people in United States. 67.6% are female, 32.4% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: Euphoria, Rhianna (singer), Food and drink, Beauty, Superman.

The average Selena Gomez fan in United States is 32.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Euphoria, Rhianna (singer), Food and drink, with strongest over-indexing on Euphoria (2.19× the country average). Demographically, the Selena Gomez audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Selena Gomez fans

Demographic split for Selena Gomez audience in United States
MetricValue
Female67.6%
Male32.4%
Average age32.1
Estimated audience size13,894,394

Audience persona

The typical Selena Gomez fan in United States is more female, around 32.1 years old, with strong Mindfulness tendencies and a notable affinity for Euphoria.

Top regions in United States

Top regions ranked by reach for Selena Gomez in United States
RegionReachAffinity
California1,993,4141.3×
Texas1,539,9631.29×
Florida984,2931.05×
New York943,7691.22×
Illinois524,8091.13×
Pennsylvania495,9831.06×
Ohio431,9861.01×
Georgia418,4500.98×
North Carolina411,1840.98×
New Jersey389,8281.1×
Michigan382,7091.05×
Virginia354,0751.05×
Washington327,9291.18×
Arizona316,3741.12×
Massachusetts310,2531.13×
Tennessee285,0671.02×
Indiana262,9911.04×
Maryland242,2311.01×
Colorado230,9131.05×
Missouri223,3661×
Minnesota203,4691.02×
Wisconsin201,8900.97×
South Carolina188,3060.9×
Alabama171,8320.89×
Kentucky170,7440.98×
Oregon167,1781.05×
Oklahoma166,3171.08×
Connecticut158,3471.14×
Louisiana158,1980.88×
Nevada141,7681.05×
Utah137,5301.11×
Iowa110,0540.96×
Kansas108,0960.99×
Arkansas105,6090.92×
Mississippi94,6560.83×
New Mexico78,7691.13×
Idaho70,8841.02×
Hawaii70,7221.18×
Nebraska64,6840.93×
West Virginia56,0270.87×
New Hampshire52,0100.95×
Maine44,3300.89×
Rhode Island43,9900.99×
Washington, District of Columbia36,6930.88×
Delaware31,0560.81×
Montana30,8630.8×
South Dakota26,2690.82×
Alaska23,5410.79×
North Dakota23,3430.82×
Vermont19,9750.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Selena Gomez audience
BrandAffinityCategory
Euphoria2.19×Movies & TV
Rhianna (singer)7.21×Music & Radio
Food and drink1.6×Food & Beverages
Beauty1.75×Beauty & Wellness
Superman1.74×Movies & TV
Sabrina Carpenter3.56×Music & Radio
Los Angeles Angels of Anaheim9.45×Sports
Taylor Swift2.38×Music & Radio
Millie Bobby Brown3.26×Movies & TV
Music education3.49×Music & Radio
Music school3.36×Music & Radio
Harry Potter1.51×Movies & TV
Ariana Grande2.81×Music & Radio
Shohei Ohtani3.78×Sports
Stranger Things2.16×Movies & TV
Beetlejuice1.96×Movies & TV
Zara Larsson6.13×Music & Radio
Princess Polly4.22×Fashion & Accessoires
The Perks of Being a Wallflower11.13×Movies & TV
Spirit Halloween2.42×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Selena Gomez audience
TraitClusterScore
MindfulnessBALANCE1.41
ExtroversionTHRILL1.4
LGBTQ+ IdentityOPEN1.39
SustainabilityBALANCE1.29
Luxury OrientationPREMIUM1.24
Early Adopter MentalityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Selena Gomez
CountryShare
United States32.6%
Brazil5.1%
India4.8%

See Selena Gomez audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Selena Gomez have in United States?

Selena Gomez has an estimated audience of 13,894,394 people in United States, concentrated in California and Texas.

What is the gender split and age of Selena Gomez fans?

67.6% of Selena Gomez fans are female, 32.4% are male, with an average age of 32.1 years.

Which brands do Selena Gomez fans like most?

Selena Gomez fans show strongest brand affinity for Euphoria (2.19×), Rhianna (singer) (7.21×), and Food and drink (1.6×) over the country average.

Where do Selena Gomez fans live in United States?

Selena Gomez fans in United States are most concentrated in California (reach 1,993,414), Texas (reach 1,539,963), and Florida (reach 984,293). These three regions account for the largest share of the active audience.

What other brands do Selena Gomez fans also like?

Beyond Selena Gomez itself, the audience over-indexes on Rhianna (singer) (7.21×), Food and drink (1.6×), Beauty (1.75×), and Superman (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Selena Gomez. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.