Rascasse Audience Intelligence

Zara Larsson Audience in United States

A data profile of the people who buy, follow and care about Zara Larsson in United States — modelled from more than twelve digital signal sources. Zara Larsson has an estimated audience of 6,529,857 people in United States.

#20among Pop in United States#454among Person in United States#426in Music & Radio

The average Zara Larsson fan in United States is 30.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hailee Steinfeld, Florida Lottery, Music, with strongest over-indexing on Hailee Steinfeld (11.14× the country average).

Demographically, the Zara Larsson audience skews more female with an average age of 30.2, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zara Larsson fan in United States is more female, around 30.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Hailee Steinfeld.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zara Larsson profile in United States.

Audience size
6.5M
in United States
Gender
59.8%♀
40.2% male
Age
30.2
average years
Country rank
#5333
Person in United States
Fig. 01

Search interest · 12-month trend

+1640%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zara Larsson fans

59.8% are female, 40.2% are male, average age 30.2.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Zara Larsson audience in United States
MetricValue
Female59.8%
Male40.2%
Average age30.2
Estimated audience size6,529,857
Fig. 03

Age distribution

Ø 30.2
average years
Age distribution of the Zara Larsson audience in United States
Age bracketShare%
16-1946%
20-2922%
30-3914%
40-4911%
50+8%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Zara Larsson audience comes from United States.

Worldwide audience distribution share by country for Zara Larsson
CountryShare
United States36.6%
United Kingdom9.5%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zara Larsson audience in United States is strongest.

Fig. 05

Top regions by affinity

Zara Larsson fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K1.48×
02Washington, District of Columbia~20K1.44×
03New York~300K1.38×
04Connecticut~60K1.36×
05Pennsylvania~200K1.26×
06New Jersey~100K1.25×
07Illinois~200K1.19×
08Maryland~80K1.18×
09California~500K1.16×
10Delaware~10K1.16×
11North Carolina~100K1.13×
12Virginia~100K1.13×
13Minnesota~70K1.12×
14Washington~90K1.10×
15Utah~40K1.08×
16Florida~300K1.07×
17Texas~400K1.06×
18Rhode Island~10K1.06×
19Ohio~100K1.04×
20Colorado~70K1.04×
21Georgia~100K1.03×
22Michigan~100K1.03×
23Wisconsin~60K1.02×
24Indiana~80K1.00×
25New Hampshire~20K1.00×
26Oregon~50K0.99×
27Arizona~80K0.98×
28Tennessee~80K0.95×
29Louisiana~50K0.95×
30Kentucky~50K0.93×
31Oklahoma~40K0.93×
32Nebraska~20K0.93×
33Missouri~60K0.92×
34Alabama~50K0.91×
35Vermont~7K0.91×
36Iowa~30K0.90×
37Kansas~30K0.90×
38Maine~10K0.90×
39Nevada~40K0.89×
40West Virginia~20K0.89×
41South Carolina~50K0.86×
42Arkansas~30K0.86×
43North Dakota~7K0.85×
44Hawaii~10K0.84×
45Mississippi~30K0.79×
46Alaska~7K0.79×
47Idaho~20K0.77×
48South Dakota~7K0.75×
49Montana~8K0.72×
50New Mexico~10K0.67×
Fig. 06

Affinity by region

Affinity by region — Zara Larsson, United States
0.67×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zara Larsson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zara Larsson audience
#·InterestCategoryAffinity×
01Bridgit MendlerMovies & TV20.26×
02Hailee SteinfeldMovies & TV11.14×
03Aaron JudgeSports8.92×
04Madison BeerMusic & Radio8.84×
05Florida LotteryGames7.90×
06GmailInternet & Social Media3.08×
07MoviesMovies & TV2.17×
08MusicBusiness & Career2.13×
09SportsSports2.12×
10Live eventsMusic & Radio2.12×
11EntertainmentMovies & TV2.11×
12ReadingLiterature2.05×
13Consumer electronicsTechnology & Electronics2.05×
14Outdoor recreationSports2.04×
15GamesGames2.03×
16Food and drinkFood & Beverages2.02×
17PetsPets & Animals2.02×
18FoodFood & Beverages2.00×
19ClothingFashion & Accessoires1.82×
20ShoppingShopping1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zara Larsson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zara Larsson audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.62×
Convenience OrientationPREMIUM1.50×
ExtroversionTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zara Larsson audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
Risk AppetiteTHRILL0.68×
Quality AwarenessPREMIUM0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zara Larsson have in United States?

Zara Larsson has an estimated audience of 6,529,857 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zara Larsson fans?

59.8% of Zara Larsson fans are female, 40.2% are male, with an average age of 30.2 years.

03

Which brands do Zara Larsson fans like most?

Zara Larsson fans show strongest brand affinity for Hailee Steinfeld (11.14×), Florida Lottery (7.9×), and Music (2.13×) over the country average.

04

Where do Zara Larsson fans live in United States?

Zara Larsson fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Zara Larsson fans also like?

Beyond Zara Larsson itself, the audience over-indexes on Florida Lottery (7.9×), Music (2.13×), Madison Beer (8.84×), and Sports (2.12×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Zara Larsson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zara Larsson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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