Zara Larsson Audience in United States
Zara Larsson has an estimated audience of 4,132,503 people in United States. 59.8% are female, 40.2% are male, average age 30.2. Top regions: California, Texas, New York. Top brand affinities: Hailee Steinfeld, Florida Lottery, Music, Sports, Movies.
The average Zara Larsson fan in United States is 30.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hailee Steinfeld, Florida Lottery, Music, with strongest over-indexing on Hailee Steinfeld (11.14× the country average). Demographically, the Zara Larsson audience skews more female with an average age of 30.2, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Zara Larsson fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 30.2 |
| Estimated audience size | 4,132,503 |
Audience persona
The typical Zara Larsson fan in United States is more female, around 30.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hailee Steinfeld.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 523,794 | 1.15× |
| Texas | 373,001 | 1.05× |
| New York | 316,355 | 1.37× |
| Florida | 309,852 | 1.11× |
| Illinois | 162,387 | 1.18× |
| Pennsylvania | 157,891 | 1.13× |
| Georgia | 134,295 | 1.05× |
| North Carolina | 122,498 | 0.99× |
| Massachusetts | 120,320 | 1.48× |
| New Jersey | 120,275 | 1.14× |
| Ohio | 119,433 | 0.94× |
| Virginia | 111,809 | 1.11× |
| Michigan | 109,306 | 1.01× |
| Washington | 108,013 | 1.3× |
| Arizona | 103,235 | 1.22× |
| Maryland | 92,027 | 1.3× |
| Tennessee | 74,831 | 0.9× |
| Indiana | 70,516 | 0.93× |
| Colorado | 70,275 | 1.08× |
| Alabama | 66,735 | 1.16× |
| Minnesota | 66,578 | 1.12× |
| Missouri | 61,510 | 0.92× |
| Wisconsin | 57,732 | 0.93× |
| Connecticut | 52,478 | 1.27× |
| South Carolina | 51,950 | 0.84× |
| Louisiana | 46,395 | 0.87× |
| Oregon | 45,641 | 0.96× |
| Kentucky | 43,683 | 0.84× |
| Utah | 41,185 | 1.11× |
| Nevada | 40,887 | 1.02× |
| Oklahoma | 40,122 | 0.87× |
| Iowa | 29,942 | 0.88× |
| Kansas | 27,797 | 0.85× |
| Arkansas | 27,216 | 0.8× |
| Mississippi | 24,636 | 0.72× |
| Nebraska | 19,800 | 0.96× |
| Washington, District of Columbia | 18,957 | 1.53× |
| Idaho | 17,811 | 0.86× |
| New Hampshire | 17,129 | 1.05× |
| New Mexico | 16,022 | 0.77× |
| Hawaii | 15,491 | 0.87× |
| West Virginia | 14,934 | 0.78× |
| Maine | 13,069 | 0.88× |
| Rhode Island | 12,300 | 0.94× |
| Delaware | 9,572 | 0.84× |
| Alaska | 9,361 | 1.06× |
| Montana | 8,879 | 0.77× |
| North Dakota | 7,592 | 0.89× |
| South Dakota | 6,895 | 0.72× |
| Vermont | 5,755 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hailee Steinfeld | 11.14× | Movies & TV |
| Florida Lottery | 7.9× | Games |
| Music | 2.13× | Business & Career |
| Sports | 2.12× | Sports |
| Movies | 2.17× | Movies & TV |
| Aaron Judge | 8.92× | Sports |
| Madison Beer | 8.84× | Music & Radio |
| Food and drink | 2.02× | Food & Beverages |
| Bridgit Mendler | 20.26× | Movies & TV |
| Reading | 2.05× | Literature |
| Live events | 2.12× | Music & Radio |
| Consumer electronics | 2.05× | Technology & Electronics |
| Entertainment | 2.11× | Movies & TV |
| Food | 2× | Food & Beverages |
| Games | 2.03× | Games |
| Pets | 2.02× | Pets & Animals |
| Outdoor recreation | 2.04× | Sports |
| Gmail | 3.08× | Internet & Social Media |
| Shopping | 1.78× | Shopping |
| Clothing | 1.82× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.97 |
| Tradition | CONSERVATISM | 1.79 |
| Early Adopter Mentality | POWER | 1.42 |
| Sustainability | BALANCE | 1.41 |
| Mindfulness | BALANCE | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 8.0% |
| Sweden | 7.6% |
See Zara Larsson audiences in other countries
More Pop audiences in United States
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- Michael Jackson (18,020,221)
- Justin Bieber (15,203,238)
Frequently asked questions
How many fans does Zara Larsson have in United States?
Zara Larsson has an estimated audience of 4,132,503 people in United States, concentrated in California and Texas.
What is the gender split and age of Zara Larsson fans?
59.8% of Zara Larsson fans are female, 40.2% are male, with an average age of 30.2 years.
Which brands do Zara Larsson fans like most?
Zara Larsson fans show strongest brand affinity for Hailee Steinfeld (11.14×), Florida Lottery (7.9×), and Music (2.13×) over the country average.
Where do Zara Larsson fans live in United States?
Zara Larsson fans in United States are most concentrated in California (reach 523,794), Texas (reach 373,001), and New York (reach 316,355). These three regions account for the largest share of the active audience.
What other brands do Zara Larsson fans also like?
Beyond Zara Larsson itself, the audience over-indexes on Florida Lottery (7.9×), Music (2.13×), Sports (2.12×), and Movies (2.17×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Zara Larsson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.