Discord Audience in United States
Discord has an estimated audience of 16,103,206 people in United States. 27.1% are female, 72.9% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: Twitch, TikTok, Fortnite, Micro Center, Call of Duty.
The average Discord fan in United States is 28.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Twitch, TikTok, Fortnite, with strongest over-indexing on Twitch (4.63× the country average). Demographically, the Discord audience skews more male with an average age of 28.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Discord fans
| Metric | Value |
|---|---|
| Female | 27.1% |
| Male | 72.9% |
| Average age | 28.5 |
| Estimated audience size | 16,103,206 |
Audience persona
The typical Discord fan in United States is more male, around 28.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Twitch.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,331,790 | 1.32× |
| Texas | 1,659,700 | 1.2× |
| Florida | 1,302,551 | 1.19× |
| New York | 977,566 | 1.09× |
| Georgia | 616,654 | 1.24× |
| Pennsylvania | 541,321 | 1× |
| North Carolina | 527,770 | 1.09× |
| Ohio | 516,720 | 1.04× |
| Illinois | 507,726 | 0.95× |
| Virginia | 487,317 | 1.24× |
| Michigan | 443,439 | 1.05× |
| New Jersey | 443,389 | 1.08× |
| Washington | 427,707 | 1.32× |
| Arizona | 364,595 | 1.11× |
| Maryland | 341,204 | 1.23× |
| Tennessee | 332,321 | 1.03× |
| Indiana | 316,262 | 1.08× |
| Massachusetts | 296,866 | 0.94× |
| Missouri | 268,246 | 1.03× |
| South Carolina | 248,897 | 1.03× |
| Colorado | 233,190 | 0.92× |
| Alabama | 230,088 | 1.02× |
| Kentucky | 229,617 | 1.14× |
| Louisiana | 226,934 | 1.09× |
| Oklahoma | 225,095 | 1.26× |
| Oregon | 217,933 | 1.18× |
| Minnesota | 208,865 | 0.91× |
| Wisconsin | 207,674 | 0.86× |
| Nevada | 196,108 | 1.26× |
| Utah | 165,426 | 1.15× |
| Connecticut | 153,787 | 0.95× |
| Arkansas | 144,357 | 1.09× |
| Mississippi | 128,650 | 0.97× |
| Kansas | 123,906 | 0.98× |
| Iowa | 111,999 | 0.84× |
| Idaho | 85,550 | 1.06× |
| New Mexico | 69,806 | 0.86× |
| West Virginia | 65,193 | 0.87× |
| Hawaii | 63,787 | 0.92× |
| Nebraska | 62,168 | 0.77× |
| Maine | 51,839 | 0.9× |
| New Hampshire | 50,190 | 0.79× |
| Rhode Island | 43,148 | 0.84× |
| Delaware | 35,735 | 0.8× |
| Alaska | 33,886 | 0.98× |
| Washington, District of Columbia | 32,929 | 0.68× |
| Montana | 32,106 | 0.72× |
| South Dakota | 29,057 | 0.78× |
| North Dakota | 28,824 | 0.87× |
| Vermont | 18,605 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Twitch | 4.63× | Games |
| TikTok | 1.91× | Internet & Social Media |
| Fortnite | 3.48× | Games |
| Micro Center | 3.85× | Shopping |
| Call of Duty | 3.54× | Games |
| Pokémon (video game series) | 3.31× | Games |
| Nerd | 3.16× | Technology & Electronics |
| First-person shooter games | 1.93× | Games |
| World of Warcraft | 3.51× | Games |
| League of Legends | 3.42× | Games |
| Gaming | 3.81× | Games |
| Minecraft | 3.59× | Games |
| Crunchyroll | 3.52× | Games |
| Epic Games | 3.48× | Games |
| Game consoles | 1.96× | Technology & Electronics |
| Godzilla | 2.08× | Movies & TV |
| GameStop | 2.23× | Games |
| Real Madrid C.F. | 1.86× | Sports |
| PC game | 2.72× | Games |
| Counter-Strike: Global Offensive | 4.03× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.2 |
| Early Adopter Mentality | POWER | 1.63 |
| Tradition | CONSERVATISM | 1.41 |
| Luxury Orientation | PREMIUM | 1.41 |
| Extroversion | THRILL | 1.37 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| China | 6.4% |
| Japan | 4.7% |
See Discord audiences in other countries
More Internet & Social Media audiences in United States
Frequently asked questions
How many fans does Discord have in United States?
Discord has an estimated audience of 16,103,206 people in United States, concentrated in California and Texas.
What is the gender split and age of Discord fans?
27.1% of Discord fans are female, 72.9% are male, with an average age of 28.5 years.
Which brands do Discord fans like most?
Discord fans show strongest brand affinity for Twitch (4.63×), TikTok (1.91×), and Fortnite (3.48×) over the country average.
Where do Discord fans live in United States?
Discord fans in United States are most concentrated in California (reach 2,331,790), Texas (reach 1,659,700), and Florida (reach 1,302,551). These three regions account for the largest share of the active audience.
What other brands do Discord fans also like?
Beyond Discord itself, the audience over-indexes on TikTok (1.91×), Fortnite (3.48×), Micro Center (3.85×), and Call of Duty (3.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Discord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.