Rascasse Audience Intelligence

Discord Audience in United States

A data profile of the people who buy, follow and care about Discord in United States — modelled from more than twelve digital signal sources. Discord has an estimated audience of 14,200,879 people in United States.

#61among Website / Newspaper / Magazine in United States#42in Internet & Social Media

The average Discord fan in United States is 24.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Twitch, TikTok, Fortnite, with strongest over-indexing on Twitch (4.63× the country average).

Demographically, the Discord audience skews balanced with an average age of 24.0, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Discord fan in United States is balanced, around 24.0 years old, with strong Social Media Usage tendencies and a notable affinity for Twitch.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Discord profile in United States.

Audience size
14.2M
in United States
Gender
54.3%♀
45.7% male
Age
24.0
average years
Country rank
#2467
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Discord

54.3% are female, 45.7% are male, average age 24.0.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Discord audience in United States
MetricValue
Female54.3%
Male45.7%
Average age24.0
Estimated audience size14,200,879
Fig. 03

Age distribution

Ø 24.0
average years
Age distribution of the Discord audience in United States
Age bracketShare%
16-1976%
20-2910%
30-396%
40-494%
50+4%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Discord audience comes from United States.

Worldwide audience distribution share by country for Discord
CountryShare
United States15.9%
China7.7%
Japan4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Discord audience in United States is strongest.

Fig. 05

Top regions by affinity

Discord fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K1.27×
02Washington~400K1.22×
03California~2M1.21×
04Georgia~500K1.21×
05Nevada~200K1.20×
06Florida~1M1.18×
07Maryland~300K1.18×
08Texas~1.5M1.17×
09Oregon~200K1.16×
10Alaska~40K1.16×
11Kentucky~200K1.14×
12Virginia~400K1.13×
13Louisiana~200K1.13×
14Arkansas~100K1.12×
15Utah~100K1.11×
16Arizona~300K1.08×
17Idaho~80K1.08×
18Alabama~200K1.07×
19Kansas~100K1.07×
20Missouri~200K1.06×
21New York~800K1.05×
22North Carolina~500K1.04×
23Tennessee~300K1.04×
24Indiana~300K1.04×
25Ohio~500K1.03×
26Mississippi~100K1.03×
27Michigan~400K1.02×
28New Jersey~400K1.00×
29South Carolina~200K0.97×
30Pennsylvania~500K0.96×
31Connecticut~100K0.95×
32West Virginia~60K0.95×
33Maine~50K0.94×
34Illinois~400K0.91×
35Massachusetts~300K0.91×
36Hawaii~60K0.91×
37Rhode Island~40K0.91×
38North Dakota~30K0.90×
39Minnesota~200K0.89×
40New Mexico~60K0.87×
41Colorado~200K0.86×
42Wisconsin~200K0.86×
43Iowa~100K0.86×
44South Dakota~30K0.86×
45New Hampshire~50K0.83×
46Delaware~30K0.82×
47Nebraska~60K0.80×
48Montana~30K0.79×
49Vermont~20K0.73×
50Washington, District of Columbia~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Discord, United States
0.66×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Discord audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Discord audience
#·InterestCategoryAffinity×
01TwitchGames4.63×
02Counter-Strike: Global OffensiveGames4.03×
03Micro CenterShopping3.85×
04GamingGames3.81×
05MinecraftGames3.59×
06Call of DutyGames3.54×
07CrunchyrollGames3.52×
08World of WarcraftGames3.51×
09FortniteGames3.48×
10Epic GamesGames3.48×
11League of LegendsGames3.42×
12Pokémon (video game series)Games3.31×
13NerdTechnology & Electronics3.16×
14PC gameGames2.72×
15GameStopGames2.23×
16GodzillaMovies & TV2.08×
17Game consolesTechnology & Electronics1.96×
18First-person shooter gamesGames1.93×
19TikTokInternet & Social Media1.91×
20Ultimate Fighting ChampionshipSports1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Discord audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Discord audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY1.38×
Early Adopter MentalityPOWER1.19×
PatriotismCONSERVATISM1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Discord audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Community OrientationOPEN0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Discord have in United States?

Discord has an estimated audience of 14,200,879 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Discord fans?

54.3% of Discord fans are female, 45.7% are male, with an average age of 24.0 years.

03

Which brands do Discord fans like most?

Discord fans show strongest brand affinity for Twitch (4.63×), TikTok (1.91×), and Fortnite (3.48×) over the country average.

04

Where do Discord fans live in United States?

Discord fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Discord fans also like?

Beyond Discord itself, the audience over-indexes on TikTok (1.91×), Fortnite (3.48×), Micro Center (3.85×), and Call of Duty (3.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in United States

See Discord audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Discord. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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