Ultimate Fighting Championship Audience in United States

Ultimate Fighting Championship logo

Ultimate Fighting Championship has an estimated audience of 40,015,323 people in United States. 25.3% are female, 74.7% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Martial arts, Mixed martial arts, NBA Finals, NBA playoffs.

The average Ultimate Fighting Championship fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Martial arts, Mixed martial arts, with strongest over-indexing on Combat sport (2.13× the country average). Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Martial art

Demographics of Ultimate Fighting Championship fans

Demographic split for Ultimate Fighting Championship audience in United States
MetricValue
Female25.3%
Male74.7%
Average age35.6
Estimated audience size40,015,323

Audience persona

The typical Ultimate Fighting Championship fan in United States is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Ultimate Fighting Championship in United States
RegionReachAffinity
California6,865,7111.56×
Texas3,903,0521.13×
Florida2,992,4081.1×
New York2,548,3231.14×
Illinois1,728,6621.3×
Arizona1,361,6001.67×
Pennsylvania1,304,5990.97×
New Jersey1,152,7801.13×
Ohio1,123,3380.91×
Michigan1,102,2621.05×
Washington993,0791.24×
North Carolina963,6270.8×
Georgia894,0350.73×
Virginia850,1820.87×
Massachusetts839,6121.07×
Colorado774,0161.23×
Nevada748,3171.93×
Indiana690,8150.94×
Tennessee637,2880.79×
Missouri587,2280.91×
Oregon568,2891.24×
Maryland558,4250.81×
Minnesota535,4860.93×
Wisconsin514,5560.85×
Kentucky480,9730.96×
South Carolina425,3200.71×
Oklahoma411,6030.93×
Louisiana407,7850.79×
Connecticut394,0560.98×
Utah367,5791.03×
Iowa353,0891.07×
Alabama341,1250.61×
Hawaii295,9641.72×
Kansas288,3320.91×
New Mexico260,0621.3×
Arkansas232,5430.71×
Idaho205,8731.03×
Nebraska191,4030.95×
Mississippi186,7280.57×
West Virginia165,9990.89×
New Hampshire142,2330.9×
Maine125,4170.87×
Rhode Island120,7250.95×
Montana113,8021.03×
Alaska90,7851.06×
Washington, District of Columbia85,9720.71×
South Dakota80,5350.87×
Delaware76,1030.69×
North Dakota74,0750.9×
Wyoming51,0230.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ultimate Fighting Championship audience
BrandAffinityCategory
Combat sport2.13×Sports
Martial arts1.79×Sports
Mixed martial arts1.83×Sports
NBA Finals1.77×Sports
NBA playoffs1.82×Sports
Los Angeles Lakers1.73×Sports
Grappling2.48×Sports
NFL Network1.56×Sports
Wrestling1.77×Sports
Streetwear1.53×Fashion & Accessoires
Twitch1.67×Games
Underground hip hop1.76×Music & Radio
Alternative hip hop1.53×Music & Radio
LeBron James1.61×Sports
Shooting sport1.68×Sports
Kansas City Chiefs1.67×Sports
Boston Celtics1.69×Sports
Green Bay Packers1.58×Sports
Sneaker collecting1.65×Fashion & Accessoires
Turkey hunting1.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ultimate Fighting Championship audience
TraitClusterScore
Early Adopter MentalityPOWER1.32
Risk AppetiteTHRILL1.21
LGBTQ+ IdentityOPEN1.2
Sports ActivityPOWER1.11
Luxury OrientationPREMIUM1.11
PatriotismCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for Ultimate Fighting Championship
CountryShare
United States29.0%
Brazil5.8%
United Kingdom5.8%

See Ultimate Fighting Championship audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Ultimate Fighting Championship have in United States?

Ultimate Fighting Championship has an estimated audience of 40,015,323 people in United States, concentrated in California and Texas.

What is the gender split and age of Ultimate Fighting Championship fans?

25.3% of Ultimate Fighting Championship fans are female, 74.7% are male, with an average age of 35.6 years.

Which brands do Ultimate Fighting Championship fans like most?

Ultimate Fighting Championship fans show strongest brand affinity for Combat sport (2.13×), Martial arts (1.79×), and Mixed martial arts (1.83×) over the country average.

Where do Ultimate Fighting Championship fans live in United States?

Ultimate Fighting Championship fans in United States are most concentrated in California (reach 6,865,711), Texas (reach 3,903,052), and Florida (reach 2,992,408). These three regions account for the largest share of the active audience.

What other brands do Ultimate Fighting Championship fans also like?

Beyond Ultimate Fighting Championship itself, the audience over-indexes on Martial arts (1.79×), Mixed martial arts (1.83×), NBA Finals (1.77×), and NBA playoffs (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.