Rascasse Audience Intelligence

Ultimate Fighting Championship Audience in United States

A data profile of the people who buy, follow and care about Ultimate Fighting Championship in United States — modelled from more than twelve digital signal sources. Ultimate Fighting Championship has an estimated audience of 46,329,885 people in United States.

#1among Martial art in United States#6among Event in United States#23in Sports

The average Ultimate Fighting Championship fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Combat sport, Martial arts, NBA playoffs, with strongest over-indexing on Combat sport (2.13× the country average).

Demographically, the Ultimate Fighting Championship audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ultimate Fighting Championship fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Combat sport.

Category: Sports · Type: Event · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ultimate Fighting Championship profile in United States.

Audience size
46.3M
in United States
Gender
25.3%♀
74.7% male
Age
35.6
average years
Country rank
#458
Event in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ultimate Fighting Championship fans

25.3% are female, 74.7% are male, average age 35.6.

Fig. 02

Gender split

25.3%
Female
74.7%
Male
Demographic split for Ultimate Fighting Championship audience in United States
MetricValue
Female25.3%
Male74.7%
Average age35.6
Estimated audience size46,329,885
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Ultimate Fighting Championship audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3919%
40-4917%
50+14%
Fig. 04

Worldwide distribution

30.4%

of the worldwide Ultimate Fighting Championship audience comes from United States.

Worldwide audience distribution share by country for Ultimate Fighting Championship
CountryShare
United States30.4%
Brazil6.6%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ultimate Fighting Championship audience in United States is strongest.

Fig. 05

Top regions by affinity

Ultimate Fighting Championship fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~700K1.90×
02Hawaii~300K1.74×
03Arizona~1.5M1.63×
04California~6.5M1.48×
05New Mexico~300K1.32×
06Illinois~1.5M1.23×
07Oregon~600K1.21×
08Washington~1M1.20×
09Alaska~100K1.17×
10Colorado~700K1.16×
11New Jersey~1M1.09×
12Texas~3.5M1.08×
13Iowa~400K1.08×
14Montana~100K1.08×
15Florida~3M1.07×
16New York~2.5M1.07×
17Idaho~200K1.07×
18Massachusetts~800K1.03×
19Michigan~1M1.02×
20North Dakota~80K1.01×
21Utah~400K0.99×
22Connecticut~400K0.98×
23Kentucky~500K0.97×
24Nebraska~200K0.97×
25West Virginia~200K0.95×
26Rhode Island~100K0.95×
27Wyoming~60K0.95×
28Pennsylvania~1.5M0.94×
29Indiana~700K0.94×
30Oklahoma~400K0.94×
31New Hampshire~100K0.94×
32Minnesota~500K0.92×
33Kansas~300K0.92×
34Ohio~1M0.91×
35Maine~100K0.91×
36South Dakota~80K0.91×
37Missouri~600K0.90×
38Wisconsin~500K0.87×
39Virginia~800K0.84×
40Maryland~600K0.81×
41Louisiana~400K0.80×
42Tennessee~600K0.79×
43North Carolina~900K0.78×
44Arkansas~200K0.74×
45Delaware~80K0.73×
46Georgia~900K0.70×
47South Carolina~400K0.69×
48Washington, District of Columbia~80K0.69×
49Alabama~300K0.63×
50Mississippi~200K0.60×
Fig. 06

Affinity by region

Affinity by region — Ultimate Fighting Championship, United States
0.60×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ultimate Fighting Championship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ultimate Fighting Championship audience
#·InterestCategoryAffinity×
01GrapplingSports2.48×
02Combat sportSports2.13×
03Mixed martial artsSports1.83×
04NBA playoffsSports1.82×
05Martial artsSports1.79×
06NBA FinalsSports1.77×
07WrestlingSports1.77×
08Underground hip hopMusic & Radio1.76×
09Los Angeles LakersSports1.73×
10Boston CelticsSports1.69×
11Shooting sportSports1.68×
12TwitchGames1.67×
13Kansas City ChiefsSports1.67×
14Sneaker collectingFashion & Accessoires1.65×
15LeBron JamesSports1.61×
16Turkey huntingSports1.59×
17Green Bay PackersSports1.58×
18NFL NetworkSports1.56×
19StreetwearFashion & Accessoires1.53×
20Alternative hip hopMusic & Radio1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ultimate Fighting Championship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ultimate Fighting Championship audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.12×
ExtroversionTHRILL1.10×
Risk AppetiteTHRILL1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ultimate Fighting Championship audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.61×
Quality AwarenessPREMIUM0.67×
Price SensitivityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ultimate Fighting Championship have in United States?

Ultimate Fighting Championship has an estimated audience of 46,329,885 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ultimate Fighting Championship fans?

25.3% of Ultimate Fighting Championship fans are female, 74.7% are male, with an average age of 35.6 years.

03

Which brands do Ultimate Fighting Championship fans like most?

Ultimate Fighting Championship fans show strongest brand affinity for Combat sport (2.13×), Martial arts (1.79×), and NBA playoffs (1.82×) over the country average.

04

Where do Ultimate Fighting Championship fans live in United States?

Ultimate Fighting Championship fans in United States are most concentrated in California (reach ~6.5M), Texas (reach ~3.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Ultimate Fighting Championship fans also like?

Beyond Ultimate Fighting Championship itself, the audience over-indexes on Martial arts (1.79×), NBA playoffs (1.82×), NBA Finals (1.77×), and Mixed martial arts (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Martial art audiences in United States

See Ultimate Fighting Championship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ultimate Fighting Championship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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