Rascasse Audience Intelligence

Joe Rogan Audience in United States

A data profile of the people who buy, follow and care about Joe Rogan in United States — modelled from more than twelve digital signal sources. Joe Rogan has an estimated audience of 6,875,942 people in United States.

#4among Martial art in United States#417among Person in United States#413in Sports

The average Joe Rogan fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Ultimate Fighting Championship, Mixed martial arts, Wrestling, with strongest over-indexing on Ultimate Fighting Championship (1.72× the country average).

Demographically, the Joe Rogan audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joe Rogan fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Ultimate Fighting Championship.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joe Rogan profile in United States.

Audience size
6.9M
in United States
Gender
35.2%♀
64.8% male
Age
38.3
average years
Country rank
#5100
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joe Rogan fans

35.2% are female, 64.8% are male, average age 38.3.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for Joe Rogan audience in United States
MetricValue
Female35.2%
Male64.8%
Average age38.3
Estimated audience size6,875,942
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Joe Rogan audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4919%
50+19%
Fig. 04

Worldwide distribution

53.5%

of the worldwide Joe Rogan audience comes from United States.

Worldwide audience distribution share by country for Joe Rogan
CountryShare
United States53.5%
Canada6.2%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joe Rogan audience in United States is strongest.

Fig. 05

Top regions by affinity

Joe Rogan fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~40K1.20×
02Massachusetts~200K1.18×
03Oregon~100K1.18×
04Washington~200K1.17×
05New Hampshire~30K1.16×
06Montana~20K1.15×
07Minnesota~100K1.10×
08Utah~70K1.08×
09Maine~30K1.08×
10Colorado~100K1.07×
11Connecticut~80K1.06×
12Pennsylvania~300K1.05×
13Michigan~200K1.05×
14California~800K1.04×
15New Jersey~200K1.04×
16Arizona~200K1.04×
17Illinois~200K1.03×
18Ohio~200K1.02×
19Missouri~100K1.02×
20Oklahoma~80K1.02×
21Iowa~60K1.02×
22Texas~600K1.01×
23Nevada~70K1.01×
24Alaska~20K1.01×
25Tennessee~100K1.00×
26Wisconsin~100K1.00×
27Kentucky~90K1.00×
28New York~400K0.99×
29Indiana~100K0.98×
30Rhode Island~20K0.98×
31Washington, District of Columbia~20K0.98×
32North Dakota~10K0.98×
33Vermont~10K0.98×
34Hawaii~30K0.97×
35Kansas~50K0.96×
36South Dakota~20K0.96×
37Florida~500K0.95×
38Virginia~200K0.95×
39Nebraska~30K0.95×
40Arkansas~50K0.93×
41South Carolina~100K0.92×
42New Mexico~30K0.92×
43North Carolina~200K0.91×
44West Virginia~30K0.91×
45Georgia~200K0.89×
46Louisiana~80K0.87×
47Alabama~90K0.86×
48Maryland~100K0.84×
49Delaware~20K0.80×
50Mississippi~50K0.78×
Fig. 06

Affinity by region

Affinity by region — Joe Rogan, United States
0.78×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joe Rogan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joe Rogan audience
#·InterestCategoryAffinity×
01Nate DiazSports5.10×
02Ben ShapiroPolitics & Society3.28×
03Kid RockMusic & Radio3.15×
04Conor McGregorSports3.13×
05Heavyweight (MMA)Sports2.65×
06JudoSports2.00×
07DuckDuckGoInternet & Social Media1.92×
08GrapplingSports1.89×
09Adam SandlerMovies & TV1.83×
10Ultimate Fighting ChampionshipSports1.72×
11Chuck NorrisMovies & TV1.66×
12Self-defenseSports1.66×
13United States SenatePolitics & Society1.65×
14WrestlingSports1.64×
15Fishing tackleSports1.60×
16Aaron RodgersSports1.60×
17Mixed martial artsSports1.59×
18Jimmy KimmelMovies & TV1.58×
19Fly fishingSports1.56×
20Combat sportSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joe Rogan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joe Rogan audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.23×
Sports ActivityPOWER1.13×
SustainabilityBALANCE1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joe Rogan audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
CreativityOPEN0.91×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joe Rogan have in United States?

Joe Rogan has an estimated audience of 6,875,942 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Joe Rogan fans?

35.2% of Joe Rogan fans are female, 64.8% are male, with an average age of 38.3 years.

03

Which brands do Joe Rogan fans like most?

Joe Rogan fans show strongest brand affinity for Ultimate Fighting Championship (1.72×), Mixed martial arts (1.59×), and Wrestling (1.64×) over the country average.

04

Where do Joe Rogan fans live in United States?

Joe Rogan fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Joe Rogan fans also like?

Beyond Joe Rogan itself, the audience over-indexes on Mixed martial arts (1.59×), Wrestling (1.64×), Chuck Norris (1.66×), and United States Senate (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Joe Rogan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Rogan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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