Joe Rogan Audience in United States

Joe Rogan logo

Joe Rogan has an estimated audience of 7,204,081 people in United States. 35.2% are female, 64.8% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Friends, Ultimate Fighting Championship, Mixed martial arts, Clint Eastwood, Wrestling.

The average Joe Rogan fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friends, Ultimate Fighting Championship, Mixed martial arts, with strongest over-indexing on Friends (1.64× the country average). Demographically, the Joe Rogan audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Joe Rogan fans

Demographic split for Joe Rogan audience in United States
MetricValue
Female35.2%
Male64.8%
Average age38.3
Estimated audience size7,204,081

Audience persona

The typical Joe Rogan fan in United States is more male, around 38.3 years old, with strong Patriotism tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for Joe Rogan in United States
RegionReachAffinity
California858,8981.08×
Texas658,9381.06×
Florida480,0730.98×
New York431,2151.07×
Pennsylvania267,5441.1×
Illinois262,0301.09×
Ohio227,6611.03×
North Carolina208,0780.96×
Georgia206,3910.93×
Michigan203,2001.08×
New Jersey203,1901.11×
Washington176,2251.22×
Massachusetts174,0101.23×
Virginia173,6270.99×
Arizona155,6871.06×
Tennessee147,2391.02×
Indiana129,2310.98×
Colorado120,7151.06×
Missouri119,9151.03×
Minnesota114,1411.11×
Wisconsin109,6311.01×
Maryland105,0440.85×
South Carolina102,6750.95×
Oregon98,8381.2×
Kentucky91,6471.01×
Alabama86,3080.86×
Oklahoma81,2611.02×
Louisiana80,4850.87×
Connecticut76,6481.06×
Nevada72,1411.04×
Utah70,3071.09×
Iowa58,0570.98×
Kansas55,0890.97×
Arkansas54,2490.91×
Mississippi45,2610.76×
Idaho43,6021.21×
Nebraska34,0140.94×
New Mexico32,5540.9×
New Hampshire32,1771.13×
Hawaii28,0290.91×
West Virginia27,7800.83×
Maine26,8881.04×
Montana21,8501.09×
Rhode Island21,7490.95×
Washington, District of Columbia21,0490.97×
Delaware15,0500.76×
South Dakota14,7540.89×
Alaska13,5330.88×
North Dakota13,1340.89×
Vermont11,3900.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joe Rogan audience
BrandAffinityCategory
Friends1.64×Movies & TV
Ultimate Fighting Championship1.72×Sports
Mixed martial arts1.59×Sports
Clint Eastwood2.53×Movies & TV
Wrestling1.64×Sports
United States Senate1.65×Politics & Society
Chuck Norris1.66×Movies & TV
Combat sport1.5×Sports
Kid Rock3.15×Music & Radio
Aaron Rodgers1.6×Sports
Adam Sandler1.83×Movies & TV
Conor McGregor3.13×Sports
Grappling1.89×Sports
Fishing tackle1.6×Sports
Fly fishing1.56×Sports
Self-defense1.66×Sports
Jimmy Kimmel1.58×Movies & TV
Bill Cosby2.09×Music & Radio
Heavyweight (MMA)2.65×Sports
Judo2×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joe Rogan audience
TraitClusterScore
PatriotismCONSERVATISM1.62
Early Adopter MentalityPOWER1.59
Risk AppetiteTHRILL1.37
SustainabilityBALANCE1.33
ExtroversionTHRILL1.31
Sports ActivityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Joe Rogan
CountryShare
United States53.9%
Canada6.4%
United Kingdom5.5%

See Joe Rogan audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Joe Rogan have in United States?

Joe Rogan has an estimated audience of 7,204,081 people in United States, concentrated in California and Texas.

What is the gender split and age of Joe Rogan fans?

35.2% of Joe Rogan fans are female, 64.8% are male, with an average age of 38.3 years.

Which brands do Joe Rogan fans like most?

Joe Rogan fans show strongest brand affinity for Friends (1.64×), Ultimate Fighting Championship (1.72×), and Mixed martial arts (1.59×) over the country average.

Where do Joe Rogan fans live in United States?

Joe Rogan fans in United States are most concentrated in California (reach 858,898), Texas (reach 658,938), and Florida (reach 480,073). These three regions account for the largest share of the active audience.

What other brands do Joe Rogan fans also like?

Beyond Joe Rogan itself, the audience over-indexes on Ultimate Fighting Championship (1.72×), Mixed martial arts (1.59×), Clint Eastwood (2.53×), and Wrestling (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joe Rogan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.