Rascasse Audience Intelligence

Mixed martial arts Audience in United States

A data profile of the people who buy, follow and care about Mixed martial arts in United States — modelled from more than twelve digital signal sources. Mixed martial arts has an estimated audience of 37,352,749 people in United States.

#10among Sport in United States#458among Topic in United States#33in Sports

The average Mixed martial arts fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NFL, Martial arts, FIFA World Cup 2026, with strongest over-indexing on NFL (1.76× the country average).

Demographically, the Mixed martial arts audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mixed martial arts fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for NFL.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mixed martial arts profile in United States.

Audience size
37.4M
in United States
Gender
26.8%♀
73.2% male
Age
39.1
average years
Country rank
#643
Topic in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mixed martial arts fans

26.8% are female, 73.2% are male, average age 39.1.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Mixed martial arts audience in United States
MetricValue
Female26.8%
Male73.2%
Average age39.1
Estimated audience size37,352,749
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Mixed martial arts audience in United States
Age bracketShare%
16-1918%
20-2921%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

25.9%

of the worldwide Mixed martial arts audience comes from United States.

Worldwide audience distribution share by country for Mixed martial arts
CountryShare
United States25.9%
United Kingdom5.4%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mixed martial arts audience in United States is strongest.

Fig. 05

Top regions by affinity

Mixed martial arts fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~400K1.22×
02Arizona~900K1.18×
03Hawaii~200K1.18×
04Oklahoma~500K1.16×
05Mississippi~300K1.12×
06New Mexico~200K1.12×
07California~4.5M1.11×
08North Dakota~90K1.11×
09Arkansas~300K1.10×
10Alaska~90K1.09×
11Texas~3.5M1.07×
12New Jersey~1M1.07×
13Connecticut~400K1.07×
14Pennsylvania~1.5M1.05×
15Vermont~70K1.04×
16Montana~100K1.03×
17Virginia~900K1.02×
18Washington~800K1.02×
19Kentucky~500K1.02×
20Florida~2.5M1.01×
21New York~2M1.01×
22Oregon~400K1.01×
23Georgia~1M1.00×
24Tennessee~800K1.00×
25Louisiana~500K1.00×
26Indiana~700K0.99×
27Maryland~600K0.99×
28Colorado~600K0.99×
29Kansas~300K0.99×
30South Carolina~600K0.98×
31Idaho~200K0.98×
32Minnesota~500K0.97×
33Rhode Island~100K0.97×
34North Carolina~1M0.95×
35Michigan~900K0.95×
36Missouri~600K0.95×
37West Virginia~200K0.95×
38Alabama~500K0.94×
39Delaware~100K0.94×
40Utah~300K0.93×
41Maine~100K0.93×
42Ohio~1M0.92×
43Nebraska~200K0.91×
44New Hampshire~100K0.91×
45South Dakota~80K0.91×
46Massachusetts~700K0.90×
47Iowa~300K0.90×
48Illinois~1M0.89×
49Washington, District of Columbia~100K0.87×
50Wisconsin~500K0.83×
Fig. 06

Affinity by region

Affinity by region — Mixed martial arts, United States
0.83×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mixed martial arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mixed martial arts audience
#·InterestCategoryAffinity×
01Martial artsSports3.28×
02Ultimate Fighting ChampionshipSports2.13×
03ESPNMovies & TV2.09×
04FIFA World CupSports1.91×
05NFLSports1.76×
06BasketballSports1.76×
07SoccerSports1.68×
08NBASports1.66×
09Current eventsArts & Culture1.62×
10Video gamesGames1.62×
11Comedy moviesMovies & TV1.60×
12Hip hop musicMusic & Radio1.60×
13FIFA World Cup 2026Sports1.58×
14MagazinesLiterature1.55×
15YouTubeMovies & TV1.54×
16InstagramInternet & Social Media1.52×
17Physical fitnessSports1.51×
18TelevisionsTechnology & Electronics1.51×
19Social mediaBusiness & Career1.51×
20XInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mixed martial arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mixed martial arts audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.41×
DIY MentalityTHRILL1.39×
Social Media UsageJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mixed martial arts audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
TravellingTHRILL0.92×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mixed martial arts have in United States?

Mixed martial arts has an estimated audience of 37,352,749 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mixed martial arts fans?

26.8% of Mixed martial arts fans are female, 73.2% are male, with an average age of 39.1 years.

03

Which brands do Mixed martial arts fans like most?

Mixed martial arts fans show strongest brand affinity for NFL (1.76×), Martial arts (3.28×), and FIFA World Cup 2026 (1.58×) over the country average.

04

Where do Mixed martial arts fans live in United States?

Mixed martial arts fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Mixed martial arts fans also like?

Beyond Mixed martial arts itself, the audience over-indexes on Martial arts (3.28×), FIFA World Cup 2026 (1.58×), Instagram (1.52×), and Current events (1.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Mixed martial arts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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