Mixed martial arts Audience in United States

Mixed martial arts logo

Mixed martial arts has an estimated audience of 37,352,749 people in United States. 26.8% are female, 73.2% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Martial arts, NFL, Instagram, YouTube, Current events.

The average Mixed martial arts fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Martial arts, NFL, Instagram, with strongest over-indexing on Martial arts (3.28× the country average). Demographically, the Mixed martial arts audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Mixed martial arts fans

Demographic split for Mixed martial arts audience in United States
MetricValue
Female26.8%
Male73.2%
Average age39.1
Estimated audience size37,352,749

Audience persona

The typical Mixed martial arts fan in United States is more male, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Martial arts.

Top regions in United States

Top regions ranked by reach for Mixed martial arts in United States
RegionReachAffinity
California5,066,6651.23×
Texas3,641,1261.13×
Florida2,751,9391.09×
New York2,422,1701.16×
Pennsylvania1,432,8491.14×
Georgia1,165,2721.01×
Illinois1,156,2940.93×
North Carolina1,128,3571×
New Jersey1,103,7021.16×
Ohio1,075,8120.93×
Arizona1,014,4391.33×
Virginia949,5401.04×
Michigan944,7650.97×
Washington831,6971.11×
Tennessee787,8471.05×
Indiana712,1841.04×
Massachusetts667,5000.91×
Maryland633,9900.99×
Colorado605,9701.03×
Missouri600,1521×
South Carolina561,9751×
Minnesota548,6291.03×
Oklahoma512,0201.23×
Kentucky510,1271.09×
Louisiana498,1201.03×
Nevada488,5471.35×
Alabama459,6580.88×
Wisconsin452,9040.81×
Oregon449,1021.05×
Connecticut422,5991.13×
Arkansas349,0401.13×
Mississippi320,1351.04×
Utah308,0930.92×
Kansas286,6460.97×
Iowa277,3930.9×
New Mexico215,3371.15×
Hawaii208,4121.3×
Idaho170,0990.91×
Nebraska161,5430.86×
West Virginia148,1610.85×
New Hampshire125,3780.85×
Maine117,8100.88×
Rhode Island106,7300.9×
Montana97,5380.94×
Washington, District of Columbia93,7330.83×
Delaware84,1680.82×
Alaska71,9280.9×
North Dakota61,9340.81×
South Dakota56,7320.66×
Vermont54,8380.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mixed martial arts audience
BrandAffinityCategory
Martial arts3.28×Sports
NFL1.76×Sports
Instagram1.52×Internet & Social Media
YouTube1.54×Movies & TV
Current events1.62×Arts & Culture
Basketball1.76×Sports
Video games1.62×Games
Comedy movies1.6×Movies & TV
Physical fitness1.51×Sports
Televisions1.51×Technology & Electronics
X1.5×Internet & Social Media
NBA1.66×Sports
Hip hop music1.6×Music & Radio
Soccer1.68×Sports
Social media1.51×Business & Career
Magazines1.55×Literature
FIFA World Cup1.91×Sports
ESPN2.09×Movies & TV
Peacemaker1.76×Movies & TV
Podcast1.67×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mixed martial arts audience
TraitClusterScore
Risk AppetiteTHRILL2.5
Luxury OrientationPREMIUM1.73
PatriotismCONSERVATISM1.36
LGBTQ+ IdentityOPEN1.25
Early Adopter MentalityPOWER1.24
Sports ActivityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Mixed martial arts
CountryShare
United States25.9%
United Kingdom5.4%
Japan4.7%

See Mixed martial arts audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Mixed martial arts have in United States?

Mixed martial arts has an estimated audience of 37,352,749 people in United States, concentrated in California and Texas.

What is the gender split and age of Mixed martial arts fans?

26.8% of Mixed martial arts fans are female, 73.2% are male, with an average age of 39.1 years.

Which brands do Mixed martial arts fans like most?

Mixed martial arts fans show strongest brand affinity for Martial arts (3.28×), NFL (1.76×), and Instagram (1.52×) over the country average.

Where do Mixed martial arts fans live in United States?

Mixed martial arts fans in United States are most concentrated in California (reach 5,066,665), Texas (reach 3,641,126), and Florida (reach 2,751,939). These three regions account for the largest share of the active audience.

What other brands do Mixed martial arts fans also like?

Beyond Mixed martial arts itself, the audience over-indexes on NFL (1.76×), Instagram (1.52×), YouTube (1.54×), and Current events (1.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.