A data profile of the people who buy, follow and care about Mixed martial arts in Italy — modelled from more than twelve digital signal sources. Mixed martial arts has an estimated audience of 4,251,133 people in Italy.
The average Mixed martial arts fan in Italy is 39.1 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Martial arts, MMAFighting.com - The Mixed Martial Arts News Website, Ultimate Fighting Championship, with strongest over-indexing on Martial arts (2.56× the country average).
Demographically, the Mixed martial arts audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Mixed martial arts fan in Italy is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Martial arts.
The key figures that characterise the Mixed martial arts profile in Italy.
22.6% are female, 77.4% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 22.6% |
| Male | 77.4% |
| Average age | 39.1 |
| Estimated audience size | 4,251,133 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Mixed martial arts audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.9% |
| United Kingdom | 5.4% |
| Japan | 4.7% |
Where the Mixed martial arts audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Basilicata | ~40K | 1.14× | |
| 02 | Trentino-Alto Adige/Südtirol | ~90K | 1.06× | |
| 03 | Umbria | ~70K | 1.06× | |
| 04 | Abruzzo | ~100K | 1.04× | |
| 05 | Marche | ~100K | 1.03× | |
| 06 | Friuli-Venezia Giulia | ~80K | 1.03× | |
| 07 | Calabria | ~100K | 1.02× | |
| 08 | Sardinia | ~100K | 1.00× | |
| 09 | Liguria | ~100K | 0.99× | |
| 10 | Molise | ~20K | 0.99× | |
| 11 | Campania | ~500K | 0.97× | |
| 12 | Puglia | ~300K | 0.96× | |
| 13 | Sicilia | ~400K | 0.95× | |
| 14 | Veneto | ~300K | 0.95× | |
| 15 | Piedmont | ~300K | 0.95× | |
| 16 | Tuscany | ~300K | 0.95× | |
| 17 | Lombardy | ~700K | 0.94× | |
| 18 | Emilia-Romagna | ~300K | 0.93× | |
| 19 | Lazio | ~500K | 0.91× | |
| 20 | Aosta Valley | 0.00× |
The strongest cross-interests of the Mixed martial arts audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MMAFighting.com - The Mixed Martial Arts News Website | Sports | 5.59× | ||
| 02 | Judo | Sports | 3.67× | ||
| 03 | Ultimate Fighting Championship | Sports | 3.32× | ||
| 04 | Combat sport | Sports | 2.73× | ||
| 05 | Wrestling | Sports | 2.71× | ||
| 06 | Martial arts | Sports | 2.56× | ||
| 07 | YouTube Music | Internet & Social Media | 2.33× | ||
| 08 | Personal trainer | Sports | 1.91× | ||
| 09 | Paris Saint-Germain | Sports | 1.88× | ||
| 10 | Manchester City F.C. | Sports | 1.69× | ||
| 11 | Sport bike | Cars & Mobility | 1.68× | ||
| 12 | Engine | Cars & Mobility | 1.66× | ||
| 13 | FC Barcelona | Sports | 1.66× | ||
| 14 | Motorcycle club | Cars & Mobility | 1.66× | ||
| 15 | AutoScout24 | Cars & Mobility | 1.61× | ||
| 16 | Motorcycling | Cars & Mobility | 1.60× | ||
| 17 | Il Sole 24 Ore | News | 1.58× | ||
| 18 | MotoGP | Sports | 1.57× | ||
| 19 | Motorcycle racing | Cars & Mobility | 1.56× | ||
| 20 | Motorcycle sport | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.25× | |
| Risk Appetite | THRILL | 1.19× | |
| DIY Mentality | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Creativity | OPEN | 0.76× | |
| Design Affinity | PREMIUM | 0.79× |
Mixed martial arts has an estimated audience of 4,251,133 people in Italy, concentrated in Lombardy and Lazio.
22.6% of Mixed martial arts fans are female, 77.4% are male, with an average age of 39.1 years.
Mixed martial arts fans show strongest brand affinity for Martial arts (2.56×), MMAFighting.com - The Mixed Martial Arts News Website (5.59×), and Ultimate Fighting Championship (3.32×) over the country average.
Mixed martial arts fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mixed martial arts itself, the audience over-indexes on MMAFighting.com - The Mixed Martial Arts News Website (5.59×), Ultimate Fighting Championship (3.32×), Combat sport (2.73×), and Il Sole 24 Ore (1.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mixed martial arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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