Rascasse Audience Intelligence

NFL Audience in United States

A data profile of the people who buy, follow and care about NFL in United States — modelled from more than twelve digital signal sources. NFL has an estimated audience of 154,881,087 people in United States.

#1among American football in United States#2among Event in United States#5in Sports

The average NFL fan in United States is 36.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aaron Rodgers, National Football League draft, Deion Sanders, with strongest over-indexing on Aaron Rodgers (1.52× the country average).

Demographically, the NFL audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 14 brand affinities and 50 regions tracked by Rascasse.

The typical NFL fan in United States is balanced, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Category: Sports · Type: Event · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NFL profile in United States.

Audience size
154.9M
in United States
Gender
45.1%♀
54.9% male
Age
36.2
average years
Country rank
#22
Event in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NFL fans

45.1% are female, 54.9% are male, average age 36.2.

Fig. 02

Gender split

45.1%
Female
54.9%
Male
Demographic split for NFL audience in United States
MetricValue
Female45.1%
Male54.9%
Average age36.2
Estimated audience size154,881,087
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the NFL audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3918%
40-4917%
50+16%
Fig. 04

Worldwide distribution

60.1%

of the worldwide NFL audience comes from United States.

Worldwide audience distribution share by country for NFL
CountryShare
United States60.1%
Canada4.3%
China3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NFL audience in United States is strongest.

Fig. 05

Top regions by affinity

NFL fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~800K1.35×
02Colorado~2.5M1.32×
03South Dakota~400K1.27×
04North Dakota~300K1.25×
05Wisconsin~2M1.24×
06Pennsylvania~5M1.22×
07Arizona~3M1.20×
08Washington~3M1.20×
09Maryland~2.5M1.19×
10Delaware~400K1.19×
11Nevada~1.5M1.17×
12Illinois~4.5M1.16×
13Hawaii~600K1.15×
14Kansas~1M1.14×
15California~15M1.12×
16Minnesota~2M1.11×
17New Hampshire~500K1.10×
18Maine~500K1.10×
19Montana~400K1.10×
20Idaho~700K1.08×
21Rhode Island~400K1.08×
22Alaska~300K1.05×
23Massachusetts~2.5M1.04×
24Iowa~1M1.03×
25Virginia~3M1.01×
26Texas~10M1.00×
27New Jersey~3M0.98×
28Indiana~2M0.97×
29Connecticut~1M0.97×
30Vermont~200K0.97×
31Michigan~3M0.96×
32Missouri~2M0.96×
33North Carolina~3.5M0.95×
34Ohio~3.5M0.92×
35Utah~1M0.91×
36New York~6M0.90×
37West Virginia~500K0.88×
38Oregon~1M0.87×
39Washington, District of Columbia~300K0.86×
40South Carolina~1.5M0.83×
41Nebraska~500K0.83×
42Florida~6.5M0.82×
43Mississippi~800K0.80×
44Georgia~2.5M0.71×
45Louisiana~1M0.70×
46Kentucky~1M0.70×
47Arkansas~700K0.70×
48Tennessee~1.5M0.69×
49Oklahoma~800K0.61×
50Alabama~800K0.48×
Fig. 06

Affinity by region

Affinity by region — NFL, United States
0.48×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NFL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NFL audience
#·InterestCategoryAffinity×
01Sean PaytonSports1.88×
02Eli ManningSports1.71×
03Los Angeles ChargersSports1.62×
04Daniel NegreanuSports1.59×
05Phil IveySports1.57×
06Deion SandersSports1.56×
07Joe MontanaSports1.56×
08National Football League draftSports1.54×
09Dirk NowitzkiSports1.54×
10DFS (British retailer)Shopping1.54×
11Aaron RodgersSports1.52×
12Phil MickelsonSports1.52×
13Major League Baseball draftSports1.52×
14Michigan Wolverines men's basketballSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NFL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NFL audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.93×
Social Media UsageJOY0.92×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NFL audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
SustainabilityBALANCE0.72×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NFL have in United States?

NFL has an estimated audience of 154,881,087 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NFL fans?

45.1% of NFL fans are female, 54.9% are male, with an average age of 36.2 years.

03

Which brands do NFL fans like most?

NFL fans show strongest brand affinity for Aaron Rodgers (1.52×), National Football League draft (1.54×), and Deion Sanders (1.56×) over the country average.

04

Where do NFL fans live in United States?

NFL fans in United States are most concentrated in California (reach ~15M), Texas (reach ~10M), and Florida (reach ~6.5M). These three regions account for the largest share of the active audience.

05

What other brands do NFL fans also like?

Beyond NFL itself, the audience over-indexes on National Football League draft (1.54×), Deion Sanders (1.56×), Los Angeles Chargers (1.62×), and Eli Manning (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See NFL audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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