NFL Audience in United States

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NFL has an estimated audience of 119,706,874 people in United States. 45.1% are female, 54.9% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, Aaron Rodgers, CarGurus.

The average NFL fan in United States is 36.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (17.92× the country average). Demographically, the NFL audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: American football

Demographics of NFL fans

Demographic split for NFL audience in United States
MetricValue
Female45.1%
Male54.9%
Average age36.2
Estimated audience size119,706,874

Audience persona

The typical NFL fan in United States is balanced, around 36.2 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for NFL in United States
RegionReachAffinity
California15,557,1831.18×
Texas10,956,2231.06×
Florida6,859,4950.85×
New York6,352,5430.95×
Pennsylvania5,082,2611.26×
Illinois4,850,4261.22×
North Carolina3,599,6761×
Ohio3,497,4230.95×
Michigan3,096,0650.99×
New Jersey3,090,6341.02×
Virginia3,037,7061.04×
Arizona2,984,5451.22×
Washington2,930,1121.22×
Georgia2,721,5720.74×
Colorado2,562,0501.36×
Massachusetts2,499,6461.06×
Maryland2,474,2631.2×
Wisconsin2,266,2901.26×
Indiana2,183,0971×
Minnesota1,961,3561.14×
Missouri1,883,8110.98×
Tennessee1,679,3030.7×
South Carolina1,530,9360.85×
Nevada1,363,1371.18×
Oregon1,197,3520.87×
Connecticut1,168,6750.97×
Louisiana1,087,3270.7×
Kansas1,075,8011.14×
Kentucky1,068,3900.71×
Iowa1,010,7481.02×
Utah985,1780.92×
Oklahoma828,3880.62×
Alabama801,7340.48×
New Mexico789,8151.32×
Mississippi763,4890.77×
Arkansas686,4540.7×
Idaho633,4431.06×
Hawaii582,9691.13×
New Hampshire500,5691.06×
Nebraska490,5880.82×
West Virginia465,0030.83×
Maine458,6781.07×
Rhode Island395,4611.04×
Delaware383,9841.16×
Montana353,5751.06×
South Dakota321,6831.16×
Washington, District of Columbia303,1810.84×
North Dakota286,8891.17×
Alaska248,6120.97×
Vermont192,8900.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NFL audience
BrandAffinityCategory
Google Maps17.92×Internet & Social Media
Capital One15.61×Business & Career
Indeed.com15.97×Business & Career
Aaron Rodgers22.85×Sports
CarGurus16.98×Cars & Mobility
Enterprise Rent-A-Car16.74×Cars & Mobility
Circle K16.76×Shopping
Google News13.85×News
AccuWeather14.65×Home & Garden
Beetlejuice10.05×Movies & TV
Bruce Willis14.15×Movies & TV
StubHub17.33×Travel & Leisure
ICloud17.55×Technology & Electronics
DeviantArt12.85×Internet & Social Media
Khan Academy14.65×Business & Career
Diane Keaton10.49×Movies & TV
DuckDuckGo15.35×Internet & Social Media
Google Earth16.17×Internet & Social Media
Zac Efron14.85×Movies & TV
JD Sports19.19×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NFL audience
TraitClusterScore
ExtroversionTHRILL1.04
Social Media UsageJOY1.03
LGBTQ+ IdentityOPEN0.93
Sports ActivityPOWER0.91
Career OrientationPOWER0.91
Early Adopter MentalityPOWER0.9

Worldwide distribution

Worldwide audience distribution share by country for NFL
CountryShare
United States54.4%
Mexico4.8%
Canada3.9%

See NFL audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does NFL have in United States?

NFL has an estimated audience of 119,706,874 people in United States, concentrated in California and Texas.

What is the gender split and age of NFL fans?

45.1% of NFL fans are female, 54.9% are male, with an average age of 36.2 years.

Which brands do NFL fans like most?

NFL fans show strongest brand affinity for Google Maps (17.92×), Capital One (15.61×), and Indeed.com (15.97×) over the country average.

Where do NFL fans live in United States?

NFL fans in United States are most concentrated in California (reach 15,557,183), Texas (reach 10,956,223), and Florida (reach 6,859,495). These three regions account for the largest share of the active audience.

What other brands do NFL fans also like?

Beyond NFL itself, the audience over-indexes on Capital One (15.61×), Indeed.com (15.97×), Aaron Rodgers (22.85×), and CarGurus (16.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.